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Top 5 Google Analytics Changes You Might Have Missed

Top 5 Google Analytics Changes You Might Have Missed | Daily SMART Marketing | Scoop.it
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful.
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Infographic: Google's Mobile World, From Ads To Apps To Android

Infographic: Google's Mobile World, From Ads To Apps To Android | Daily SMART Marketing | Scoop.it
Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobile world is much larger than Android.
Phil Lauterjung's insight:

Incredibly comprehensive list.

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The Five Big Problems of Big Data

The Five Big Problems of Big Data | Daily SMART Marketing | Scoop.it
Metrics & ROI - The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of ...
Phil Lauterjung's insight:

What a great idea, talk to your customers.

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Dramatically Raise the Value of Any Piece of Content with These 27 Tactics - Search Engine Watch

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics - Search Engine Watch | Daily SMART Marketing | Scoop.it

Excerpt...

 

The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc.  It should come as no surprise that this seismic shift in content attitude among marketers is in lock step with Google’s aggressive crusade (verging on Draconian) to purge the SERPs of low value rank spam, and bubble up content of value.

 

If you really want to dominate your niche and distance yourself from your competitors, you have to take the wheel of the “awesome content” bus, be a leader and set precedent for your industry. And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely own your vertical.

 


Via marketingIO
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marketingIO's curator insight, March 6, 2013 10:40 AM

Incredibly useful list of tactics to help you improve your content marketing's SERP.  Too many to scoop here, so we encourage you to click-through to review all 27 tactics.  Bookmark it!


  • See the article at searchenginewatch.com
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Amplify New Business with Fresh Email Marketing | Social Media Today

Amplify New Business with Fresh Email Marketing | Social Media Today | Daily SMART Marketing | Scoop.it
Email marketing can be highly effective in increasing lead generation and attracting new business, and content marketing can also greatly boost lead generation.
Phil Lauterjung's insight:

Don't miss the stats in this article, very helpful and interesting.

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41% of email is now opened on mobile devices

41% of email is now opened on mobile devices | Daily SMART Marketing | Scoop.it
The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.
Phil Lauterjung's insight:

Make sure that your email service provider formats your emails for the different screen sizes.

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10 Data Points You Need to Convert More Customers

10 Data Points You Need to Convert More Customers | Daily SMART Marketing | Scoop.it
Learn 10 pieces of lead intelligence you can gather to help you better target your lead nurturing campaigns.
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The Most Disruptive Marketing Trends Of 2013 - Forbes

The Most Disruptive Marketing Trends Of 2013 - Forbes | Daily SMART Marketing | Scoop.it
3D Printer at the Fab Lab (Photo credit: kakissel) By Christine Hall As technology rapidly advances, every business faces the challenge of how to brand and market itself effectively.
Phil Lauterjung's insight:

Check back in a year and see what's a hit and what's a miss.

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Social Media for Business: Get Social or Get Lost | Social Media Today

Social Media for Business: Get Social or Get Lost | Social Media Today | Daily SMART Marketing | Scoop.it
The business world no longer has a choice in whether it will participate in social media. Find out why every company must join the social web.
Phil Lauterjung's insight:

Simple but profound message. The train has left the station.

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Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize | Daily SMART Marketing | Scoop.it
Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success.
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Want Effective Calls to Action? Use 'Action Trains'

Want Effective Calls to Action? Use 'Action Trains' | Daily SMART Marketing | Scoop.it
Customer Behavior - The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
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Defining Social SEO

Defining Social SEO | Daily SMART Marketing | Scoop.it

For lack of a better name, we’ll call this new world, “Social SEO.” It’s not a great name, because parts of SEO have been social for a long time, but this is the first time that social signals have been considered a primary ranking factor. 

 

Let’s look at what that means, and how it came about:

http://www.searchenginejournal.com/social-seo-insights-for-the-new-age-of-search/59803/


Via Antonino Militello
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7 Blogger Outreach Best Practices All Inbound Marketers Should Know | Business 2 Community

7 Blogger Outreach Best Practices All Inbound Marketers Should Know | Business 2 Community | Daily SMART Marketing | Scoop.it
Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader?
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Google+ Gets a Refresh: Super Sized Cover Image, Local Review Tab & More | Social Media Today

Google+ Gets a Refresh: Super Sized Cover Image, Local Review Tab & More | Social Media Today | Daily SMART Marketing | Scoop.it
Just when you thought you had your Google Plus page lookin’ good (or maybe not), they have slipped in some changes on us over night. While I like the big cover, it’s a bit too big for my taste.
Phil Lauterjung's insight:

What do you think of the changes? Too much like Facebook, or ???

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Getting Out of the B2B Lead Generation Trap

Getting Out of the B2B Lead Generation Trap | Daily SMART Marketing | Scoop.it

Why isn't business coming out of your ears today? Chances are it isn't just because the marketing team didn't deliver enough leads, so why do so many businesses facing this situation just double down on lead generation?

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6 Parts of Your Marketing You Should Always Be Optimizing

6 Parts of Your Marketing You Should Always Be Optimizing | Daily SMART Marketing | Scoop.it
What will truly move the needle for your optimization efforts? Here are the top six things all marketers really need to follow to maximize ROI.
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Blogging For Social Media Marketing - My Top 12 Tips

Blogging For Social Media Marketing - My Top 12 Tips | Daily SMART Marketing | Scoop.it
I am frequently asked about blogging and how to use it effectively for marketing within social media. I decided to put together a list of my top ten tips that is specifically designed for the indiv...
Phil Lauterjung's insight:

Very good insights into what you need to do for a successful blog. 

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Is Search About to Take a Backseat to Social for Publishers?

Is Search About to Take a Backseat to Social for Publishers? | Daily SMART Marketing | Scoop.it
With the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social traffic passes search as the greatest source of referral traffic.
Phil Lauterjung's insight:

What do you think? This is likely to be one debate that rages on for some time.

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5 Tips From Seth Godin On Growing Your B2B Market | Business 2 Community

5 Tips From Seth Godin On Growing Your B2B Market | Business 2 Community | Daily SMART Marketing | Scoop.it
Seth Godin is the Peter Drucker of our generation. Since the 1940′s, Drucker was well-known for his management and business savvy, especially when it came
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Google Releases Interactive Infographic: "How Search Works"

Google Releases Interactive Infographic: "How Search Works" | Daily SMART Marketing | Scoop.it
Every wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions.
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How the Evolution of Modern Marketing Is Changing B2B Marketing [Infographic]

How the Evolution of Modern Marketing Is Changing B2B Marketing [Infographic] | Daily SMART Marketing | Scoop.it
Phil Lauterjung's insight:

B2B companies that don't get involved with this will be left behind. Fifteen years ago you needed a website, today that's not enough...if you want to compete.

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The Most Important Information You Need to Know About Your Customers | Business 2 Community

The Most Important Information You Need to Know About Your Customers | Business 2 Community | Daily SMART Marketing | Scoop.it
Customer Intelligence refers to the unique information that gives vendors, salespeople, and account managers insight into why customers buy from them.
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Top 30 Business and Marketing News Sources by Forbes

Top 30 Business and Marketing News Sources by Forbes | Daily SMART Marketing | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, February 28, 2013 5:27 AM


Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.


Useful, resourceful. 7/10




P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.


In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.



Full list: http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/



Gaurav Pandey's curator insight, March 6, 2013 5:38 AM

Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : 


Robin Good's insight:

 

Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.

 

Useful, resourceful. 7/10

 

 

P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.

 

In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.

 

 

Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/

 

Sergio Graciano's curator insight, May 27, 2013 9:57 PM

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