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Email Marketing: All That Sizzles Is Not Spam

Email Marketing: All That Sizzles Is Not Spam | Daily SMART Marketing | Scoop.it
In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction with high business ROI.

Via Manish Dhane
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Facebook Graph Search: What It Means For B2B | Social Media Today

Facebook Graph Search: What It Means For B2B | Social Media Today | Daily SMART Marketing | Scoop.it
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is: "How can we utilize this new feature to optimize our business' social media presence?
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Utilizing Social Media to Help Improve Your Local Rankings

Utilizing Social Media to Help Improve Your Local Rankings | Daily SMART Marketing | Scoop.it
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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Three content marketing tips from LinkedIn on reaching its audience

Three content marketing tips from LinkedIn on reaching its audience | Daily SMART Marketing | Scoop.it
Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.
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LinkedIn Endorsements: The New “Poke”

LinkedIn Endorsements: The New “Poke” | Daily SMART Marketing | Scoop.it
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here's how to make it work for you – and them.
Phil Lauterjung's insight:

There are pros and cons to this, as with anything, but if you use it with caution it can be effective.

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The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes

The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes | Daily SMART Marketing | Scoop.it
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge.
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B2B Lead Generation on Google+ | Social Media Today

B2B Lead Generation on Google+ | Social Media Today | Daily SMART Marketing | Scoop.it
When Google updates its algorithms, marketers, content writers and all companies with a website should update their content and SEO strategies on the double. Google+ is all the more important because of its increasing influence on search.
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Pinterest to introduce free analytics service in first step towards monetizing its service

Pinterest to introduce free analytics service in first step towards monetizing its service | Daily SMART Marketing | Scoop.it
Fresh from landing a $200 million investment round last month, Pinterest is laying the ground work to begin to monetize its popular 'pinboard'-like service for Internet users after ...
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How To Create Mobile Email That’s Friendly | Business 2 Community

How To Create Mobile Email That’s Friendly | Business 2 Community | Daily SMART Marketing | Scoop.it
The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal: The DMA puts
Phil Lauterjung's insight:

With mobile usage growing rapidly you need to pay attention to these details.

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4 Buyer Trends That Will Shake Marketing in 2013 | Social Media Today

4 Buyer Trends That Will Shake Marketing in 2013 | Social Media Today | Daily SMART Marketing | Scoop.it
Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one.
Phil Lauterjung's insight:

Buying habits continue to change, and change rapidly. You need to know not where they have been, but where they are going.

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Facebook Newsfeed Advertising: Why We Won’t Do That Again

Facebook Newsfeed Advertising: Why We Won’t Do That Again | Daily SMART Marketing | Scoop.it
The first time we tried promoting a story directly into Facebook's News Feed, all hell broke loose. Here's what we learned amid the chaos.
Phil Lauterjung's insight:

Great story on using Facebooks Newsfeed ads. Be very careful with using this form of advertising.

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The Missing Piece to your Social Media Reporting: Response Rate | Social Media Today

The Missing Piece to your Social Media Reporting: Response Rate | Social Media Today | Daily SMART Marketing | Scoop.it
Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief.
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10 useful tips and examples to boost your email signups

10 useful tips and examples to boost your email signups | Daily SMART Marketing | Scoop.it
Successful email marketing relies on a large customer database, so attracting new signups should be a high priority for most businesses.
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How to Transition From Google Reader to Feedly: Plus Other RSS Reader Alternatives | Social Media Today

How to Transition From Google Reader to Feedly: Plus Other RSS Reader Alternatives | Social Media Today | Daily SMART Marketing | Scoop.it
Google caused quite the uproar yesterday when they announced Google Reader will be shut down in the beginning of July.
Phil Lauterjung's insight:

For those of you who were panic-stricken by the news that Google Reader was closing down, here are some alternatives. Don't fret, Reader isn't closing down for a few months, so there is even time for Digg to come up with something too.

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Digg: Don't worry, Google Reader fans, we're building an alternative

Digg: Don't worry, Google Reader fans, we're building an alternative | Daily SMART Marketing | Scoop.it
Mourning the demise of Google Reader? Digg announced Thursday that it’s already planning a revamped reader, and will speed up production in light of Google’s announced spring cleaning.
Phil Lauterjung's insight:

There are now, and will be alternatives. No need to panic.

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Nip Social Media Blunders in the Bud:The Social Media Audit | Social Media Today

Nip Social Media Blunders in the Bud:The Social Media Audit | Social Media Today | Daily SMART Marketing | Scoop.it
Whether you handle a clients’ social media or not, it is your responsibility to occasionally audit your clients’ social presence to ensure they are following best practices.
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Are Your Clients Worth Keeping? Four Questions to Help You Find Out

Are Your Clients Worth Keeping? Four Questions to Help You Find Out | Daily SMART Marketing | Scoop.it
Customer Relationships - Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. ...
Phil Lauterjung's insight:

Not all your customers are good customers. Use these four questions to evaluate them and decide who to keep and who to fire. Yes, I said fire them.

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Most Important Task You're Ignoring

Most Important Task You're Ignoring | Daily SMART Marketing | Scoop.it
Answering emails, putting out fires--those are important. But one founder suggests something else should take up at least 25 percent of your day.
Phil Lauterjung's insight:

This is very easy to forget when we get wrapped up in day-to-day tasks. Do this one thing and see how well it can work.

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The Oxymoron That is Digital Marketing | Social Media Today

The Oxymoron That is Digital Marketing | Social Media Today | Daily SMART Marketing | Scoop.it
A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital marketing is in decreasing and has in fact been...
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Are You Too B2B for Social Media

Are You Too B2B for Social Media | Daily SMART Marketing | Scoop.it
When you're selling to other businesses, you're selling to people whose decision to buy is driven by a social trust in you and your brand.

Via Ray Hiltz
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3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy | Daily SMART Marketing | Scoop.it
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming essential.
Phil Lauterjung's insight:

More and more of search, reading emails, etc. is done on mobile devices. Responsive web design is becoming critical for all of us. Excellent article to bring you up to speed if you aren't familiar with it, and a good primer if you are.

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"Better Than Google" Claims: Why Doesn't Anyone Believe Them?

"Better Than Google" Claims: Why Doesn't Anyone Believe Them? | Daily SMART Marketing | Scoop.it
Microsoft continues to run online its Pepsi-Challenge style ads “Bing It On,” in which a majority of users prefer Bing in a “blind comparison test” with Google.
Phil Lauterjung's insight:

Good question. So what do you think? Why don't people believe these studies?

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Why Good Questions Always Trump Even Your Best Answers

Why Good Questions Always Trump Even Your Best Answers | Daily SMART Marketing | Scoop.it
In almost every marketing and sales situation you often need to pose question after question to get at what the problem might actually be.
Phil Lauterjung's insight:

Questions are absolutely vital in making sure you get the right information. John Jantsch is a master at this and shares his knowledge in this post. Very worthwhile read...actually you should probably clip it and save.

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Why B2B Businesses Need to Get Involved with Social Media? [INFOGRAPHIC] | Social Media Today

Why B2B Businesses Need to Get Involved with Social Media? [INFOGRAPHIC] | Social Media Today | Daily SMART Marketing | Scoop.it
Facebook, Twitter, Google+, LinkedIn, and many other social media platforms saw tremendous growth in 2012.
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My, What A Big Profile Page & Cover Photo You Have, Google+

My, What A Big Profile Page & Cover Photo You Have, Google+ | Daily SMART Marketing | Scoop.it
Like many today, Google+ offered to upgrade the cover photo of my Google+ profile page to the new larger size, up to 2120×1192. Wow, would that even fit on my screen? And would anything even show other than the picture?
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