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Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]

Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic] | Daily SMART Marketing | Scoop.it
Sales - To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash and some ...
Phil Lauterjung's insight:

This has been a problem for a very long time. This infographic does a very good job of defining the problem. The question is how many companies will actually take to heart and implement the solutions?

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B2B Marketing On Facebook — Yes? No? Well, Maybe… | Business 2 Community

B2B Marketing On Facebook — Yes? No? Well, Maybe… | Business 2 Community | Daily SMART Marketing | Scoop.it
One of the hottest debates in social media marketing circles is whether or not Facebook is a good choice for B2B marketing campaigns. About half the social
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Analyzing the ROI of Social Media Marketing | Social Media Today

Analyzing the ROI of Social Media Marketing | Social Media Today | Daily SMART Marketing | Scoop.it
People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.
Phil Lauterjung's insight:

Study from Edison Research is very good for added insights into your social campaigns.

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Share Your Google Analytics Data As An Infographic

Share Your Google Analytics Data As An Infographic | Daily SMART Marketing | Scoop.it
Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative  – and free – tool by Visual.ly.
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Google Alerts: Still Broken

Google Alerts: Still Broken | Daily SMART Marketing | Scoop.it
Last month, I wrote my Dear Google Alerts: Why Aren’t You Working? story. Soon after, Google told me things were improved. That’s not been the case for me; and now, another open letter about how poorly the service is working has appeared.
Phil Lauterjung's insight:

Is Google Alerts the next to go...after Google Reader?

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Ultimate guide to Google+ Sign-In: more than authentication

Ultimate guide to Google+ Sign-In: more than authentication | Daily SMART Marketing | Scoop.it
With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In.
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Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy | MarketingSherpa

Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy | MarketingSherpa | Daily SMART Marketing | Scoop.it

Summary...

 

Data is hot. “Big data” is the buzzword du jour. Marketers are told to harness data, clean that data and use it to perform analytics to help improve future marketing efforts. The questions for many marketers might be how to get it, what to do with it and most importantly, how can that data actually help?

Blue Coat, a network security and optimization firm, developed a data-driven strategy beginning with its lead capture tactics and continuing throughout the entire Marketing-Sales pipeline. Read on to find out how Blue Coat executed this successful strategy.

 


Via marketingIO
Phil Lauterjung's insight:

This is one area where companies continue to struggle. If you have separate sales and marketing departments they must be aligned, otherwise you are doomed to failure. Yes, it is that serious.

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marketingIO's curator insight, March 21, 2013 8:00 AM

We wouldn't call this Big Data, however, it is a GREAT case study on data analysis, and use of the analysis to improve marketing operations. Many lessons to be learned!


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Don't Wave Goodbye to Your Website Just Yet - Associations Now

Don't Wave Goodbye to Your Website Just Yet - Associations Now | Daily SMART Marketing | Scoop.it
Don't Wave Goodbye to Your Website Just Yet
Associations Now
A new Gartner study indicates marketers believe websites are still top of the pack when it comes to digital marketing strategies.
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For B2B Marketing, Email Should Be Targeted and Personalized

For B2B Marketing, Email Should Be Targeted and Personalized | Daily SMART Marketing | Scoop.it

Personalization is key to B2B communications, marketing exec says
SUMMARY: Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross in this interview. "One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson. You can still send it out through your marketing automation system, but you want to make it look like it came from an individual, [as opposed to] a larger e-mail program sent to many people," she says.

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Hiring a social media manager who sells: three ‘red flag’ phrases to watch out for

Hiring a social media manager who sells: three ‘red flag’ phrases to watch out for | Daily SMART Marketing | Scoop.it
In the last few years of hiring social media managers what have we learned? After all the blogs, tweets, posts and updates, what can we say we learned, took action on and improved?
Phil Lauterjung's insight:

I have never seen a company survive for very long on "likes" and "follows". If a social media manager isn't supplying qualified leads to the sales team then he's not doing his job.

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Email Volume Up 5%; Opens Highest on Saturdays, Sundays

Email Volume Up 5%; Opens Highest on Saturdays, Sundays | Daily SMART Marketing | Scoop.it
Email Marketing - Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
Phil Lauterjung's insight:

Very interesting data. For a long time Tuesday was suppose to be the best day of the week, but look at the data for Saturday and Sunday. 

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15 Steps to the Ultimate Lead Capture Landing Page - Unbounce

15 Steps to the Ultimate Lead Capture Landing Page - Unbounce | Daily SMART Marketing | Scoop.it
Follow 15 detailed steps to build a really high performance landing page for gathering leads. The ultimate lead capture landing page.

Via marketingIO
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marketingIO's curator insight, March 19, 2013 8:29 AM

EVERYTHING associated with this graphic demonstrates the 15 points delineated by Unbounce. Make this a part of your required reading for the day, and delve into the 15 steps (and use the graphic as a template!).


  • See the article at unbounce.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Google+: A Quick Start Guide - Search Engine Watch

Google+: A Quick Start Guide - Search Engine Watch | Daily SMART Marketing | Scoop.it
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.

Via marketingIO
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marketingIO's curator insight, March 18, 2013 6:12 AM

A very practical, step-by-step guide on setting up your Google+ account. It includes everything Google Author Rank. Must use guide.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


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Can We Please Stop Hyping Social as the Marketing Messiah?

Can We Please Stop Hyping Social as the Marketing Messiah? | Daily SMART Marketing | Scoop.it
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.
Phil Lauterjung's insight:

What do you think? Are social and SEO separate, or do they work in conjunction with each other?

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Apple’s WifiSLAM acquisition brings the company indoors, but can it keep up with Google?

Apple’s WifiSLAM acquisition brings the company indoors, but can it keep up with Google? | Daily SMART Marketing | Scoop.it
Since announcing it would boot Google Maps from iPhones last year at WWDC, Apple has struggled to keep its maps product competitive with that of Google's. Apple's results have been ...
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Weekend Favs March Twenty Three

Weekend Favs March Twenty Three | Daily SMART Marketing | Scoop.it
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
Phil Lauterjung's insight:

Always gives three good, often up and coming, applications to help your business.

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Verizon launches cross-platform SMS, letting you text from your PC or tablet

Verizon launches cross-platform SMS, letting you text from your PC or tablet | Daily SMART Marketing | Scoop.it
Verizon just turned tablets and PCs into fully functioning SMS clients. It’s new Verizon Messaging service virtualizes its texting and MMS capabilities on the iPad, Android tablets and multiple web browsers.
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Klout Launches New Business Tools | Social Media Today

Klout Launches New Business Tools | Social Media Today | Daily SMART Marketing | Scoop.it
Klout is starting to roll out a set of complimentary tools for businesses that will help them identify key influencers engaging with their brands in social media.
Phil Lauterjung's insight:

What do you think about this? Klout took a lot of flack last year and it looks like they are finally going after business usage, but is it too little too late?

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Do bigger images mean improved conversion rates? Three case studies

Do bigger images mean improved conversion rates? Three case studies | Daily SMART Marketing | Scoop.it
Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites.
Phil Lauterjung's insight:

Hmmmm, very interesting study with results that go against some of the best practices.

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Best Practices for Marketing Automation from 11 Experts - Marketo

Best Practices for Marketing Automation from 11 Experts - Marketo | Daily SMART Marketing | Scoop.it
Tips, tricks and best practices from 11 thought leadership that will help marketers make it rain with marketing automation.

 

Summarized...

 

#1: You can’t automate a process that doesn’t exist—always map your lead flow

#2: Deliver targeted, relevant content when it counts–understand your prospects’ buying cycle

#3: Hang out with Joe the sales guy, Sandra the marketer, Bob the analyst–create buyer personas

#4: Don’t shove datasheets in your prospect’s face–craft the right message, at the right time

#5: Always use the deliverability circle–understand email reputation

#6: Eliminate the need for extra work in the long run–label, label, label

#7: Design your forms to appear short—always capture leads effectively

#8: Data should drive lead scoring conversations and decisions–keep it simple and objective

#9: Hand leads to sales on a silver platter–align marketing and sales using CRM

#10: Validate that a prospect’s digital behaviors are what they appear to be–add a human touch

#11: Nurture is a framework for your content, not a story with a fixed plot–build a non-linear nurture


Via marketingIO
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marketingIO's curator insight, March 21, 2013 8:05 AM

Excellent collection of advice from marketing automation users.


  • See the article at blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.


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The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider

The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider | Daily SMART Marketing | Scoop.it

Are you looking for the best content curation resources on the web. Look no further as I provide 30 of the best content curation resources I use every day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…


Via Jeff Domansky
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Jeff Domansky's curator insight, March 18, 2013 1:52 PM

Really practical content suggestions...

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Pricing Engine Brings Big Business Marketing To Entrepreneurs - Forbes

Pricing Engine Brings Big Business Marketing To Entrepreneurs - Forbes | Daily SMART Marketing | Scoop.it
Forbes
Pricing Engine Brings Big Business Marketing To Entrepreneurs
Forbes
When you're running a small business, your primary focus is just doing your day to day work. Serving customers, making your product, etc.
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Five cost effective SEO tools for SMEs and digital startups

Five cost effective SEO tools for SMEs and digital startups | Daily SMART Marketing | Scoop.it
SEO Tools are a time saver for everyone. However, the majority of the tools are too costly for small businesses or digital startup.
Phil Lauterjung's insight:

There are some good, low cost tools here worth checking out.

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A 6 Point Content Editing Checklist for Every Inbound Marketing Campaign - Reputation Capital

A 6 Point Content Editing Checklist for Every Inbound Marketing Campaign - Reputation Capital | Daily SMART Marketing | Scoop.it
Content editing is a vital step if you want your B2B inbound marketing campaign to connect with the savvy, ambitious people who have control of your target customers' budgets.

 

Condensed...

 

Before you click “Publish,” be sure you’ve asked — and found a satisfying answer to — these questions:

1) Is the Content's premise accurate?

2) Is the Content free of inexcusable acts of carelessness?

3) Is the Content using SEO Best Practices?

4) Is the Content structured for maximum usability?

5) Is the Content free of lazy writing?

6) Is the Content Helping or Hurting your goals?


Via marketingIO
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marketingIO's curator insight, March 19, 2013 8:19 AM

Nice checklist, and something to keep in our back pocket. How many fall prey to #5?


  • See the article at repcapitalmedia.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Content Marketing: How to Separate the Hope from the Hype - Forbes

Content Marketing: How to Separate the Hope from the Hype - Forbes | Daily SMART Marketing | Scoop.it
Forbes
Content Marketing: How to Separate the Hope from the Hype
Forbes
Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it.
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