Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying cycle. Every business needs to start paying attention to how the buying process has changed.
What does this mean, practically? This means that we have to become the authority in our space, and provide relevant, helpful information to delight our prospects and guide them to become customers and evangelists. If we don't, we risk losing the race with our competitors.
Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.” For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition over to an inbound-friendly website....
Via Jeff Domansky