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Five Tips for Marketing to Win Love From Sales

Five Tips for Marketing to Win Love From Sales | Daily SMART Marketing | Scoop.it
"It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of the fence, I have a few tips to offer to my fellow marketers.
 
Phil Lauterjung's insight:

Great insights from someone who has been on both sides of the "divide". There are ways to make sure that both (sales and marketing) work together in harmony.

 

 
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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Daily SMART Marketing | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more. 

 
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What the Future Holds for B2B Content Marketing: Experts Look Ahead

What the Future Holds for B2B Content Marketing: Experts Look Ahead | Daily SMART Marketing | Scoop.it
While the Content Marketing Institute team digs into our research stats each year to see what trends are characterizing the current state of B2B content marketing, we have also found that one of the best ways to advance the conversation is to look...
 
Phil Lauterjung's insight:

I'm usually not a big fan of trying to predict the future, but this article has some good tips.

 

 
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15 top-notch content curation tools - Ragan | #TheMarketingAutomationAlert

15 top-notch content curation tools - Ragan | #TheMarketingAutomationAlert | Daily SMART Marketing | Scoop.it
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.

 

Condensed...

 

Aggregation dashboards—multiple source feeds directed to one place
1. NetVibes.com
2. Symbaloo.com
3. ProtoPage.com
4. Feedly.com
5. Individurls.com
6. Google Sites

Content discovery tools—feeds based on keywords and trending posts/topics
7. iFlow.com
8. Zite app
9. ContentGems.com
10. Scoop.it


Discover and deliver—content discovery and publishing with one tool
11. Trap.it
12. PostPlanner.com

 

All-in-one solutions—discovery, organization, and sharing from a central source
13. Curata.com

Content planning tools—taking your original and curated content and organizing it for review/approval and publishing
14. Kapost.com
15. Compendium.com

 

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Via iNeoMarketing
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Great Resource!

 

 
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iNeoMarketing's curator insight, October 22, 2013 12:46 PM

For a full description on each tool, click through to the article. This is the best collection that I've seen, even though it does not include curated content publishing as a separate category.

wanderingsalsero's curator insight, October 24, 2013 7:18 PM

Lists are good things.  With so much new stuff coming out all the time, it's easy to miss something that might be of use.

Robson Grant's curator insight, November 10, 2013 7:10 PM

It doesn’t matter if you are looking for more search engine rankings, better site authority, a more dedicated following, or more social media buzz. Curation is the best way for busy people to reap the rewards of a high-traffic site without spending all day, every day, writing content and trying to "trick" people into visiting their sites with mediocre content.

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You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why? | Daily SMART Marketing | Scoop.it
From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.
Phil Lauterjung's insight:
You really don't want to annoy your customers, do you? Sometimes we end up annoying them and not knowing it, then what? Well read this for some great tips that should help.
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SEO is D.E.A.D. | Econsultancy

SEO is D.E.A.D. | Econsultancy | Daily SMART Marketing | Scoop.it
Despite the danger of over simplification, I rather like the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO.
 
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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Daily SMART Marketing | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.

 
Via Lauren Moss
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Nick Peperell's curator insight, October 3, 2013 12:47 AM

The art of science for getting content shared!

Jeff Domansky's curator insight, October 3, 2013 1:47 PM

This infographic is a useful exploration of content and timing for best results in your social media programs. Tthehanks to Lauren Moss for sharing.

Paul Reichman's curator insight, October 3, 2013 5:47 PM

fascinating insights into driving virality

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Daily SMART Marketing | Scoop.it
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2.
 
Phil Lauterjung's insight:

Avinash doesn't publish all that frequently, but when he does it is worht pausing to digest. Enjoy!

 

 
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Why Relationships Matter More Than Ever in Social Selling

Why Relationships Matter More Than Ever in Social Selling | Daily SMART Marketing | Scoop.it

Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.

 

I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.

 

You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....

 
Via Jeff Domansky
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Jeff Domansky's curator insight, September 23, 2013 10:13 PM

Good reminder about the importance of relationships.

Phyllis Smith's curator insight, September 29, 2013 12:30 PM

Build a relationship before you try to sell.

BSN's curator insight, September 30, 2013 6:05 AM

#BusinessTips

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How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples

How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples | Daily SMART Marketing | Scoop.it
While sports teams, news outlets, car companies, universities, non-profits and the entertainment industry dominate the top 200 business pages on Google+, a growing number of B2B technology companies have embraced Google+ as well.
 
Phil Lauterjung's insight:

Still wondering how Google+ can work for your B2B business? Here are 4 examples that are working well.

 

 
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Klout Launches New Profile Pages That Are Kinda Pinterest-y

Klout Launches New Profile Pages That Are Kinda Pinterest-y | Daily SMART Marketing | Scoop.it
Klout has rolled out new profile pages that … I hate to say it, but there’s no avoiding it … are kinda Pinterest-y.
 
Phil Lauterjung's insight:

Is there no one innovating among the top social sites? It seems that everyone is just copying what the other one is doing.

 

 
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Content Curation Guide for SEO

Content Curation Guide for SEO | Daily SMART Marketing | Scoop.it

Click here to edit the content

 
Via Marc Rougier
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Bev Dantz's curator insight, October 8, 2013 5:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 20, 2013 9:58 PM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 3:53 AM

Content Curation Guide for SEO | 

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The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing | Daily SMART Marketing | Scoop.it
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage.
 
Phil Lauterjung's insight:

Still wondering what all the hub-bub is about Social Media relative to your business? Well, wonder no longer. Here are eight benefits of Social Media Marketing. Pay particular attention to more leads and traffic, and cost savings. If that doesn't ring your bell nothing will!

 

 
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How To Create A Perfect Tweet [INFOGRAPHIC]

How To Create A Perfect Tweet [INFOGRAPHIC] | Daily SMART Marketing | Scoop.it
Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.
 
Via Brian Yanish - MarketingHits.com
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Dolly Bhasin 's curator insight, September 17, 2013 8:33 PM

A great infographics for newbees to twitter.

Mary Anne Hahn's curator insight, December 30, 2013 6:22 PM

Tweet tips

John Thomas's curator insight, February 12, 5:51 AM
How To Create A Perfect Tweet [INFOGRAPHIC]

Much has been written about how to write the perfect tweet, from what link shortener to use to how many characters to leave room for retweets.
Now the folks at Neomobile have tried their hand at creating a guide to composing the perfect tweet.

Rescooped by Phil Lauterjung from Public Relations & Social Media Insight
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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Daily SMART Marketing | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...

 
Via Jeff Domansky
Phil Lauterjung's insight:

Useful resource of helps for any business. Enjoy!

 

 
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Wendy Flanagan's curator insight, November 11, 2013 2:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 2:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 12:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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SEO & Social Media Alignment

SEO & Social Media Alignment | Daily SMART Marketing | Scoop.it
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo.
 
Phil Lauterjung's insight:

With all of the changes Google has been making this is more important than ever.

 

 
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LinkedIn users are more interested in your company: stats

LinkedIn users are more interested in your company: stats | Daily SMART Marketing | Scoop.it
Twitter may be the most effective social media channel for news distribution but LinkedIn is a better way to reach the audience that cares about you.
 
Phil Lauterjung's insight:

Yes, other social media sites are important. However, LinkedIn will direct more traffic to your website than any other social media site. These stats are amazing and worth a look.

 

 
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The Powerful Impact of Content Marketing & Social Sharing [#Infographic]

The Powerful Impact of Content Marketing & Social Sharing [#Infographic] | Daily SMART Marketing | Scoop.it

Research shows that B2B buyers are sharing more content, over more social channels, than ever before. Here's a look at what types of content buyers share, where they share it and why B2B marketers should be paying attention.

 
Via Ivo Nový
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Neil Ferree's curator insight, October 16, 2013 11:32 AM

What is a Social Link Wheel 

How does it impact content marketing

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The Ecosystem of Linkedin

The Ecosystem of Linkedin | Daily SMART Marketing | Scoop.it
LinkedIn has reached over 200 million members worldwide, making it the world’s largest professional network. The Ecosystem of LinkedIn infographic from Dynamic Search explains why LinkedIn is a must have tool for everyone.
 
Via Lauren Moss
Phil Lauterjung's insight:

Great visual for anyone wanting to know more about using LinkedIn.

 

 
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Karley Tester's curator insight, September 27, 2013 11:53 AM

Linked In, in a nut shell. Love diagrams like this.

Very interesting

Authentis Formations's curator insight, October 15, 2013 4:42 AM

Mieux comprendre Linkedin pour mieux l'utiliser !

Jerome D. Simon's curator insight, October 21, 2013 12:36 AM

Infographie très claire

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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Daily SMART Marketing | Scoop.it

Curation is sometimes confusing.

 

Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.

 

Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.

 
Via Jeff Domansky
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Ali Anani's curator insight, October 2, 2013 9:31 PM

WOW!

KC Beck's curator insight, October 3, 2013 9:21 AM

Curation is key. There truly is a science to curation. Perhaps it is worthwhile to read these steps to ensure you are doing it well.

TheSoulfulEMU's curator insight, October 3, 2013 10:17 PM

"Its that Simple!!!"

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8 Silly Phases Marketers Should Avoid

8 Silly Phases Marketers Should Avoid | Daily SMART Marketing | Scoop.it
When marketers use these silly phrases, it means that they're probably wasting money.
I recently provided a list of 12 phrases to avoid in sales emails.
 
Phil Lauterjung's insight:

You would do very well if you eliminated these from your communications.

 

 
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Google's keyword data apocalypse: the experts' view

Google's keyword data apocalypse: the experts' view | Daily SMART Marketing | Scoop.it
Yesterday it emerged that Google is planning to encrypt even more organic search queries, thus removing even more search keyword data from sites.
 
Phil Lauterjung's insight:

So Google is at it again. If you don't know about this yet, you should. This is a good survey from some of the best in the business, and you should at least scan this article.

 

 
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5 Steps to Dominate Your Niche on Google

5 Steps to Dominate Your Niche on Google | Daily SMART Marketing | Scoop.it
Dominating your niche on Google can be a very profitable. Ranking well for keywords related to your specific niche helps drive higher quality traffic to your site and differentiates your brand. Follow these five steps to dominate your niche.
 
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8 Crucial Steps to Building an Inbound Website

8 Crucial Steps to Building an Inbound Website | Daily SMART Marketing | Scoop.it

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying cycle. Every business needs to start paying attention to how the buying process has changed.

 

What does this mean, practically? This means that we have to become the authority in our space, and provide relevant, helpful information to delight our prospects and guide them to become customers and evangelists. If we don't, we risk losing the race with our competitors.


Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.” For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition over to an inbound-friendly website....

 
Via Jeff Domansky
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Jeff Domansky's curator insight, September 19, 2013 12:20 AM

Learn how to redesign your website to be more "inbound" in eight simple steps.

A Beauty Feature's curator insight, September 19, 2013 4:42 PM

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. 

Debra Walker's curator insight, September 21, 2013 10:40 AM

terrific guide for ensuring that your website meets the needs the the audience today and help with that customer conversion we are all looking for.

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Micro-failures and the future of marketing

Micro-failures and the future of marketing | Daily SMART Marketing | Scoop.it
There is a seismic shift occurring in marketing as startups, for various reasons, are forced to discover new ways to grow their user bases.
 
Phil Lauterjung's insight:

Very good article on staying nimble in your marketing. Try different things every week and discard what doesn't work quickly, and move on to the next items on your list. It's not rocket science, but you do need a plan and then execute it in small pieces very quickly.

 

 
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Eight useful tools for testing social marketing

Eight useful tools for testing social marketing | Daily SMART Marketing | Scoop.it
The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.
 
Phil Lauterjung's insight:

Some very good tools for meauring and testing your Social Media Marketing.

 

 
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