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Rescooped by Phil Lauterjung from Public Relations & Social Media Insight
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Why Relationships Matter More Than Ever in Social Selling

Why Relationships Matter More Than Ever in Social Selling | Daily SMART Marketing | Scoop.it

Social selling is at the core of what we do as marketers but one piece of the puzzle has been missing. We've forgot about the power of relationships.In a recent study, Introhive found that 98% of sales professionals believe that relationships are the most important aspect of sales. It sounds obvious when you hear it, but it’s rarely where time and efforts are spent. Thousands of professionals around the world are wasting time cold calling new prospects while ignoring the customers they already have. As a result, these customers are finding services and products at their competitors because they invested in building and establishing that relationship.

 

I've seen many businesses, primarily those in advertising and SEO, lose clients because they didn’t focus on the relationship. Don Draper once said, The day you sign a client is the day you start losing one. And it’s the truth. You need to focus on building a relationship with your clients that is built on trust and a clear understanding that you’re both looking to achieve their goals together.

 

You can do this by spending time on Twitter finding great content to share with your clients or taking them out for dinner. You might be surprised how easy it is to improve your relationships with existing clients and potential prospects using content marketing techniques or an old fashioned phone call. It’s the little gestures that can help take your relationships to the next level and make your career and business prosper....

 
Via Jeff Domansky
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Jeff Domansky's curator insight, September 24, 2013 1:13 AM

Good reminder about the importance of relationships.

Phyllis Smith's curator insight, September 29, 2013 3:30 PM

Build a relationship before you try to sell.

BSN's curator insight, September 30, 2013 9:05 AM

#BusinessTips

Rescooped by Phil Lauterjung from Internet Marketing Strategy 2.0
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Top 30 Business and Marketing News Sources by Forbes

Top 30 Business and Marketing News Sources by Forbes | Daily SMART Marketing | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, February 28, 2013 5:27 AM


Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.


Useful, resourceful. 7/10




P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.


In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.



Full list: http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/



Gaurav Pandey's curator insight, March 6, 2013 5:38 AM

Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : 


Robin Good's insight:

 

Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.

 

Useful, resourceful. 7/10

 

 

P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.

 

In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.

 

 

Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/

 

Sergio Graciano's curator insight, May 27, 2013 9:57 PM

www.loveandshare.us

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Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Daily SMART Marketing | Scoop.it

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Via Daniel Watson
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Michelle Rollins's curator insight, May 16, 2013 12:06 PM

work on blog part

CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business