Tomorrow’s Chief Marketing Officers (CMOs) are Eloqua, Marketo and Salesforce power users today. The era of the digital marketer hasn’t just arrived, it’s rapidly accelerated past marketing strategies and methods that have proven marginally effective and lacking in analytical precision and measurement.
What’s fueling this marketing revolution are the insights gained from Big Data, predictive analytics, and natural language processing (NLP) algorithms, providing marketers valuable insights into how they can increase conversion rates. They’re also finding out more about who their prospective customers are through the use of personas. I’ve been tracking Mintigo and their InterestBase platform, and the following video explains the benefits of this platform: