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Rescooped by Phil Lauterjung from The Marketing Technology Alert
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Marketing Automation's Missing Link: Getting Higher Conversions Using Customer Intelligence - Forbes

Key excerpt...

 

Tomorrow’s Chief Marketing Officers (CMOs) are Eloqua, Marketo and Salesforce power users today.  The era of the digital marketer hasn’t just arrived, it’s rapidly accelerated past marketing strategies and methods that have proven marginally effective and lacking in analytical precision and measurement.

 

What’s fueling this marketing revolution are the insights gained from Big Data, predictive analytics, and natural language processing (NLP) algorithms, providing marketers valuable insights into how they can increase conversion rates. They’re also finding out more about who their prospective customers are through the use of personas.  I’ve been tracking Mintigo and their InterestBase platform, and the following video explains the benefits of this platform:

 

 
Via marketingIO
Phil Lauterjung's insight:

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marketingIO's curator insight, June 14, 2013 8:16 AM

It's not often we get excited about a product offering, but we are with this one. Even if you're not in the market, it's a must see video (2 minutes) and then a click through to interestbase.com. It may be the solution for the B2B Marketer to leverage data for lead generation.


Rescooped by Phil Lauterjung from The Marketing Technology Alert
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Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy | MarketingSherpa

Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy | MarketingSherpa | Daily SMART Marketing | Scoop.it

Summary...

 

Data is hot. “Big data” is the buzzword du jour. Marketers are told to harness data, clean that data and use it to perform analytics to help improve future marketing efforts. The questions for many marketers might be how to get it, what to do with it and most importantly, how can that data actually help?

Blue Coat, a network security and optimization firm, developed a data-driven strategy beginning with its lead capture tactics and continuing throughout the entire Marketing-Sales pipeline. Read on to find out how Blue Coat executed this successful strategy.

 


Via marketingIO
Phil Lauterjung's insight:

This is one area where companies continue to struggle. If you have separate sales and marketing departments they must be aligned, otherwise you are doomed to failure. Yes, it is that serious.

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marketingIO's curator insight, March 21, 2013 8:00 AM

We wouldn't call this Big Data, however, it is a GREAT case study on data analysis, and use of the analysis to improve marketing operations. Many lessons to be learned!