Inbound Marketing Association News, Studies, Reports & Reviews
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Inbound Marketing Association News, Studies, Reports & Reviews
Focussing on innovative products, new technologies, social commerce. Knowing where the future of business is heading. Promoting technologies
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7 Ways to Improve Your Content Marketing Strategy

7 Ways to Improve Your Content Marketing Strategy | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
“Smart content marketers understand that they have to be quick on their feet, agile in their delivery of content, and savvy in their marketing strategy.”
Via massimo facchinetti
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The Power of Content Marketing at @Dreamforce

The Power of COntent marketing session presented at Dreamforce with Marcus Nelson of Addvocate, Chris Moody of Compendium and myself.
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Infographic: All About How People Share On Pinterest

Infographic: All About How People Share On Pinterest | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

“Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?”


Via John van den Brink, Lauren Moss
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Intriguing Networks's curator insight, November 18, 2013 7:34 AM

Patterns of play and ladies come first on this powerful referral network

Joseph K. Levene's curator insight, December 8, 2013 4:30 AM

These days, no marketer can ignore the power of Pinterest for qualified traffic. 

 

For more Pinterest Tips, follow Pinterest FAQ Pins on Pinterest curated by Joseph K. Levene Fine Art, Ltd. 
http://pinterest.com/jklfa/pinterest-faq/ ;

Stéphane Hardel's curator insight, December 15, 2013 6:13 AM

Pour ceux qui show de l'interest pour Pinterest

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21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns.However, coming up with great hashtags and then tracking them is not always as easy as it seems. Here is a list of some of the best hashtag tools on the market...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 31, 2013 2:31 AM

Lilach Bullock shares her 21 favourite hashtag tools that can help you get better results and exposure on social media. Just a terrific resource for Twitter users.  9/10

Jeff Domansky's curator insight, October 31, 2013 2:39 AM

Here's a superb resource and 21 esencial hashtag tools for Twitter.

Alison D. Gilbert's curator insight, October 31, 2013 8:32 PM

A terrific selection of hashtagging tools.

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HOW TO VIDEOS - Content marketing | Inbound Mar...

HOW TO VIDEOS - Content marketing | Inbound Mar... | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
I'm Kind of a Big Deal (HOW TO VIDEOS - Content marketing | @scoopit via @pcorwin http://t.co/QFqTsR3V8W)
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CONTENT CREATION - 27 B2B Content Marketing Tactics [Research]

CONTENT CREATION  - 27 B2B Content Marketing Tactics [Research] | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

Via Peg Corwin
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Peg Corwin's curator insight, October 12, 2013 10:02 PM

A VERY big list of CONTENT MARKETING possibilities for you, based on 2014 B2B Content Marketing Trendscompiled by Content Marketing Institute and MarketingProfs.


==> Find 27 different content tactics explained with one actionable content marketing tip each to improve your performance.  You probably are NOT thinking of your annual report as part of your content marketing.


If you like this scoop, please consider a thumbs up or share.

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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12 Scoop.it Curators Share Top Curation Tips

12 Scoop.it Curators Share Top Curation Tips | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

 

Full original article:

http://www.theprcoach.com/12-experts-share-top-curation-tips/

 


Via Jeff Domansky, Guillaume Decugis, Giuseppe Mauriello
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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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The Pinterest Publishing Guide for Authors and Media Sites [PDF]


Via Robin Good
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jmwakasege's comment, October 1, 2013 1:20 AM
how come you always get good stuff, I real appreciate the value you bring. And for this one, it's a life saver.
Dan Aldridge's curator insight, October 1, 2013 9:58 AM

Excellent tips for journalists and writers of all stripes on how to use Pinterest.

Andy Birkitt's curator insight, October 2, 2013 4:22 AM

Another great resource

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13 Tips to Jumpstart Your Inbound Marketing Career - Business 2 Community

13 Tips to Jumpstart Your Inbound Marketing Career - Business 2 Community | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Business 2 Community 13 Tips to Jumpstart Your Inbound Marketing Career Business 2 Community Inbound is still a relatively new methodology for marketers across the industry and particularly for new grads or those searching for a change in career...
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Creating an Inbound Marketing Content Strategy ...

Creating an Inbound Marketing Content Strategy ... | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Digest...
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Is Content Marketing Really Inbound Marketing … Or Vice Versa? Here’s What You Need To Know | A Digital Marketing Blog by Knowles Kreative

Is Content Marketing Really Inbound Marketing … Or Vice Versa? Here’s What You Need To Know | A Digital Marketing Blog by Knowles Kreative | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Is Content Mktg Really Inbound Mktg…Or Vice Versa? Here’s What You Need To Know #contentmarketing #inboundmarketing http://t.co/GI8Q2Ptu5G
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Top 5 Signs Your Business Needs Inbound Marketing

Top 5 Signs Your Business Needs Inbound Marketing | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Is Inbound Marketing a fit for your business? Do you want to increase website traffic, generate leads, increase sales, or build your business...
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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi
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The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.


Via Lauren Moss
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LinkedIn Profile Tips: Optimization Guide to Build your Profile

LinkedIn Profile Tips: Optimization Guide to Build your Profile | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

View these Linkedin Profile Tips to build and optimize your profile on the platform, as well as learn how to use the many features available to users.


Linkedin provides access to a multitude of features, make it the most advanced professional user base in the web, from which you could harness its technical platform to get the best out of it.

Here is a great infographic with facts about Linkedin Profile, followed by the tips to build your profile with optimization techniques.


Via Lauren Moss
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Cruise Line Class's curator insight, December 13, 2013 6:09 PM

I confess that I am not leveraging the wonderful tools available on Linkedin.  Great article with easy tips on what you can do today to optimize your profile, and help employers find you.

 

Make it a great day!

Stéphane Hardel's curator insight, December 15, 2013 6:12 AM

Soyez beaux soyez forts soyez convoités

Lori Wilk's curator insight, December 28, 2013 3:21 PM

One of the biggest mistakes I hear about is that people signup to be on a social media site and then they don't complete their profile which reduces their effectiveness. Yes- it's important to fully complete your profile.

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Top 25 Inbound Marketing Articles of the Week: October 25, 2013 – UpCity

Top 25 Inbound Marketing Articles of the Week: October 25, 2013 – UpCity | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
This is the last round of marketing news for the month of October! Grab up the latest top 25 articles of the week.
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8 Crucial Steps to Building an Inbound Website

8 Crucial Steps to Building an Inbound Website | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

Many businesses get caught up in the "look" of a website design or redesign, but we find that almost all of our clients need to pay more attention to “how inbound their website is.”

 

For this to be achieved, we always ensure we've hit these 8 key steps that result in good inbound website design. We recommend to always check for the following to transition to an inbound-friendly website....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 26, 2013 12:53 AM

Learn how to redesign your website to be more "inbound" in eight simple steps....

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon, DarrellEllens
more...
Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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12 Experts Share Top Curation Tips

Six steps to easy content curation.

 

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky
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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, John van den Brink, malek
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Martin (Marty) Smith's curator insight, October 1, 2013 7:29 AM

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

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Identifying Authority Bloggers That Will Generate Links And Traffic To Your Website

Identifying Authority Bloggers That Will Generate Links And Traffic To Your Website | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

Brands are starting to find more and more value in blogs and bloggers. Many are embarking on cross promotions with giveaways, gift guides and brand ambassadorship. All this activity provides great value for your products and services. Your blog ambassadors can become your best sales force. 


Via Kamal Bennani
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Inbound Marketing

Inbound Marketing | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Why #Inbound #Marketing makes so much sense! #Infographic (Why #Inbound #Marketing makes so much sense! #Infographic http://t.co/kxoXQVy8v0)
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2013 Inbound Marketing & Social Media Survey

2013 Inbound Marketing & Social Media Survey | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Survey designed to understand Inbound Marketing and Social Media adoption, engagement, lead generation, ROI and trends in 2013 (Check out the 2013 Inbound Marketing & Social Media Survey - worth participating http://t.co/tQ6fOMyDXY...
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Inbound Marketing and SEO for Bands and Musicians

Inbound Marketing and SEO for Bands and Musicians | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists.
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