Making great TV even better: The BBC's approach to companion experiences | Daddytude | Scoop.it

Victoria Jaye: "As more and more internet connected devices enter the living room, we can extend entertainment beyond broadcast and the TV screen, bringing our shows to life for audiences in ever more exciting ways.

 

Our editorial approach to companion experiences is three fold:

Build on existing audience needs and behaviour Go beyond broadcast Drive creative renewal and innovation"
Via Nicolas Weil, Henrik Safegaard - Cloneartist, The Digital Rocking Chair