"To invent, you have to take the odd and the strange combination of the years of knowledge and experience."
In How to Think Like a Great
7spotted ladybird's insight:
"But mostly what you want to do is invent. And to invent, you have to take the odd and the strange combination of the years of knowledge and experience on one side of the brain, and on the other side, the necessity for the brief to make sense. And you’re drawing from that knowledge to make an analogy and to find a way to solve a problem, to find a means of moving forward — in a new way — things you’ve already done."
Creativity is like a slot machine: draw from the experiences that you receive. "I am a part of all that I have met."
Guest post by Jason Hirschhorn of Media ReDEFined If you read this blog or follow me on Twitter you know I'm a big Jay-Z fan. His talent, music, swagger, outlook on life and art and most of all his story.
“Even in our multimedia culture, the art of spinning a yarn is thriving
In a visual age, the art of storytelling really ought to be dead. Instead, it’s alive and kicking. Seminars on how to tell a good story are all the rage in the business world, and regular sessions such as New York’s The Moth are creating new audiences on the international stage.
In Ireland, we’ve always fancied ourselves as first-rate storytellers. But how do the professionals do it?”
Brand Storytelling: Innovation is in the Medium, not just the Message. They say there are only 7 types of story. TBWA, where I work, hosted a conference on this a couple of weeks ago; helping decipher...
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!
Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.
Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!
Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.
Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.
Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)
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