Facebook has apologized for banning a photo of a plus-sized model and telling the feminist group that posted the image that it depicts “body parts in an undesirable manner”.
Cherchez la Femme, an Australian group that hosts popular culture talkshows with “an unapologetically feminist angle”, said Facebook rejected an advert featuring Tess Holliday, a plus-sized model wearing a bikini, telling the group it violated the company’s “ad guidelines”.
After the group appealed against the rejection, Facebook’s ad team initially defended the decision, writing that the photo failed to comply with the social networking site’s “health and fitness policy”.
“Ads may not depict a state of health or body weight as being perfect or extremely undesirable,” Facebook wrote. “Ads like these are not allowed since they make viewers feel bad about themselves. Instead, we recommend using an image of a relevant activity, such as running or riding a bike.”
In a statement on Monday, Facebook apologized for its original stance and said it had determined that the photo does comply with its guidelines.
“Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads,” the statement said. “This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad.”