Sourceable Making the Hard Decision to Embrace Soft Power Sourceable Perhaps it's time to move away from our industry's 'hard powered attitude' – with its reliance on risk, competition and coercion – toward a 'soft power' model based on cooperation...
It's difficult to imagine how cyber warfare could wreak the same havoc as traditional, conventional war. But as former director of national intelligence Mike McConnell once noted, cyber war has the potential to mirror the nuclear challenge - less in the physical sense, but in terms of the potential economic and psychological effects.
Very frustrating that the need for better influence capability is well known but there doesn't appear to be any opportunities for expert practitioners to get involved. If UK MOD needs influence experts where are the jobs? Also measuring the effectiveness of strategic communications is easy with the right tools.
Stephen Jolly (born 1960) is a Bye-Fellow of Clare College, Cambridge; a Fellow of the Cambridge Judge Business School; and between 2005-13, served as Director of External Affairs & Communications for the University of Cambridge.
Let's stop talking about Soft, Hard and Smart Power and get on with Smart Engagement. The West has to accept we're not as powerful as we thought and we actually have to listen, engage and work with people fro other nations rather than delivering aid or war to them.
So why is defence capability still so focused on buying massive equipment that is out of date before it's been built. Where are the programmes that will deliver success? Where is the UK's asymmetric success factory?
On this episode, coalition and Afghan forces launch a major offensive against the Taliban, a field artillery regiment provides security with some heavy hardware, a village in Afghanistan breaks new ground for a new tomorrow, Marines, Sailors and...
David James's insight:
Not watched DVIDS before. US home focused propaganda strangely compelling
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