Lead management and configure, price and quote (CPQ) are the hottest technologies sales are relying on in 2015. Marketing analytics, digital marketing hubs, and marketing performance management lead the hottest marketing technologies for 2015 according to Gartner. Customer self-service, SaaS-based customer service and support (CSS) and customer engagement centers are the three [...]
Graph Databases are rapidly gaining traction in the market as an effective method for deciphering meaning but many people outside the space are unsure of what exactly this entails. Generally speaking, graph databases store data in a graph structure where entities are connected through relationships to adjacent elements. The Web is a graph; also your friend-of-a-friend network and the road network are graphs.
47% of marketing departments will have 60% or more of their applications on a cloud platform in two years. When asked which Value-Added Reseller (VAR) is most likely to win their enterprises’ business for a significant hosting project, the majority said IBM (18%) followed by Microsoft (11%), Amazon (8%) and Dell [...]
If there is one sector that has been particularly affected by the digital revolution, it is travel. According to research company PhoCusWright, the share of bookings derived from online channels will increase to 43 percent this year. The move of more consumers to online sources for researching and booking travel, with sites like Airbnb, Booking.com or TripAdvisor counting visitors in the tens of millions, is a further boost to a sector that has historically always been a strong collector of detailed consumer information.
Jean-Michel Franco's insight:
My new post on Talend blog ; leveraging the customer platform in the travel industry. French version to come soon.
General Management - Nearly 2,000 marketing solutions are available to today's marketers. How is all that technology changing the marketing landscape?
Jean-Michel Franco's insight:
Marketers will become technologists-> shouldn't they rather collaborate with technologists. I believe that customer expects enterprises to go beyond marketing to take advantage of their data. If marketing act as a silo, I'm unsure that the customer will win, neither the enterprise.
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