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Usefull Web stuff
Curated by Cathy Weber
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Rédaction de contenu web : tarifs indicatifs 2013

Rédaction de contenu web : tarifs indicatifs 2013 | CW - Usefull Web stuff | Scoop.it

Le baromètre annuel  de l’agence rédactionnelle alsacienne Red-Act revient avec des moyennes séparées pour le Web et le Print. Léger relèvement des prix  pour internet et le travail du Community Manager qui prend de la valeur.


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Le Contenu.fr's curator insight, September 9, 2013 7:29 AM

Un barème indicatif, élaboré grâce aux 250 réponses au questionnaire sur les réseaux sociaux et retour d'expérience.

Le point sur les tarifs au feuillet web et print.

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The Complete Content Marketing Blueprint: How To Craft a Personalised Content Marketing Strategy For Your Business From Scratch

The Complete Content Marketing Blueprint: How To Craft a Personalised Content Marketing Strategy For Your Business From Scratch | CW - Usefull Web stuff | Scoop.it

Many people have no idea how to create great content. Although they are extremely well trained in their field, they don’t know how to pass their knowledge to their audience.

Here is a list of the most common questions I hear people ask:

What types of content can I write?What kind of information should I pass on to my audience?How much of what I know should I give away for free?How should I perform my research?What should my content strategy include?How can I come up with interesting topics and titles for my content?Where can I promote my content?How can I review and improve my content’s performance?How can I leverage off one piece of content to create multiple backlinks to my website?

…and of course, many more.

If you recognized yourself in at least one of these questions, then read on… this article is for you.


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Stefano Principato's curator insight, August 30, 2013 2:30 AM

Now you have a blueprint for creating a content marketing plan and a content marketing strategy

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Introduction to ‘How to Write Short: Word Craft for Fast Times’

Introduction to ‘How to Write Short: Word Craft for Fast Times’ | CW - Usefull Web stuff | Scoop.it
(Editor’s note: “How to Write Short: Word Craft for Fast Times” is the fourth in a series of writing and language books written by Poynter’s Roy Peter Clark and published by Little, Brown, beginning with “Writing Tools,” “The Glamour of … Read more...

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How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | CW - Usefull Web stuff | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.

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Pourquoi votre Content Marketing ne peut pas se passer de Google Plus ?

Pourquoi votre Content Marketing ne peut pas se passer de Google Plus ? | CW - Usefull Web stuff | Scoop.it

Google Plus existe maintenant depuis 2 ans. Pourtant, on entend encore dire qu'il ne se passe rien sur le réseau social de Google. Qu'il n'y a personne. Ville fantôme. Ce n'est personnellement pas mon ressenti mais je peux concevoir que certains utilisateurs s'ennuient sur Google Plus. Surtout s'ils ont l'habitude de traînailler sur Facebook et Twitter.

Et quand bien même ce serait le cas ! Si votre stratégie marketing intègre aujourd'hui, comme elle le devrait, du content marketing, vous n'avez plus le choix. Vous êtes obligé de vous investir dans Google Plus quelque soit sa fréquentation, ville fantôme ou pas. Oui, obligé ! Et je vais tenter de vous expliquer pourquoi.


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The Impact of Web Page Text-Background Color Combinations on Readability, Retention, Aesthetics, and Behavioral Intention

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Stratégie de contenu et référencement Web & mobile – Isabelle Canivet | Alexandra Martin

Stratégie de contenu et référencement Web & mobile – Isabelle Canivet | Alexandra Martin | CW - Usefull Web stuff | Scoop.it

Le 31 juillet j’ai vu passer un tweet qui a attiré toute mon attention. Il s’agissait de la sortie d’un DVD sur l‘un des sujets que j’aime beaucoup : la rédaction web. Affolée et excitée comme d’habitude , j’ai cherché à avoir plus d’infos sur ce DVD : qui est l’auteur ? Qu’apprenons nous ? Quel est son prix ? Bref … je voulais tout savoir ! Et j’ai trouvé plein d’infos intéressantes, au point que je me suis procuré la formation en VOD. Vendredi dernier j’ai passé mon après-midi à écouter une belle voix sur la rédaction web, un vrai plaisir ! Je partage avec vous, mon avis et mes impressions.


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Le Contenu.fr's curator insight, August 20, 2013 3:27 AM

Un article très complet qui détaille par le menu ce que vous pourrez découvrir ou redécouvrir dans le DVD de la formation à la stratégie de contenu et référencement, spécifique au web et mobile, proposée par Isabelle Canivet.

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Pour prendre des photos sans toucher son iPhone

Taking photos without touching your screen

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10 Domain Name Suggestion Tools to Catch a Great Domain Name

How to create the best domain name, plus top 10 Domain Name Suggestion Tools to help you along the way.


Via Ileane Smith, Cendrine Marrouat - www.socialmediaslant.com
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Ileane Smith's curator insight, August 11, 2013 9:47 AM

I was so happy when I found out my domain name was available (see Slide #5).

Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 11, 2013 5:00 PM

Excellent slides!

Randi Thompson's curator insight, August 12, 2013 8:53 AM

Choosing a domain name (website, blog, social media business page name) is so important for any business venture. Check out these tools to help you find the best ones!

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Comment réaliser un audit de contenu de votre site?

Comment réaliser un audit de contenu de votre site? | CW - Usefull Web stuff | Scoop.it

Vous souhaitez refondre votre site? Analyser les contenus existants vous donne de précieux indices pour établir votre stratégie de communication.

 

Pour avoir une vue d’ensemble pondérée du contenu de votre site, vous devez analyser chaque page avec les mêmes mesures, comme le tableau ci-dessous, que nous allons décortiquer dans quelques instants.

 

Votre site est un mastodonte qui abrite plusieurs centaines de pages ? Utilisez Google Analytics pour aller piocher un échantillon des pages les plus visitées, celles neutres et celles qui sont le moins parcourues.


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Le Contenu.fr's curator insight, August 6, 2013 10:57 AM

Des conseils à appliquer si vous préparez une refonte de site. 

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Quip: a beautiful, contrarian word processor

Quip: a beautiful, contrarian word processor | CW - Usefull Web stuff | Scoop.it
It's missing standard word-processing features -- and what it does, it does in a whole new way.

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4 Secrets of Effective Brand Storytelling Across Channels

4 Secrets of Effective Brand Storytelling Across Channels | CW - Usefull Web stuff | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz, jaynalocke, Level343
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Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

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Learning how to write effective sentences for the web

Learning how to write effective sentences for the web | CW - Usefull Web stuff | Scoop.it
Communication between people is 55% body language, 38% tone of voice, and only 7% the words you actually say.
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Rechercher de l'information sur Internet : dossier complet

Rechercher de l'information sur Internet : dossier complet | CW - Usefull Web stuff | Scoop.it
Comment évoluent les moteurs de recherche sur Internet ? Existe t-il des alternatives crédibles à Google et aux moteurs connus ? Quel avenir se dessine pour la recherche d'informations sur Internet...
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Huffington Post deletes 75 percent of incoming comments

Huffington Post deletes 75 percent of incoming comments | CW - Usefull Web stuff | Scoop.it

The Huffington Post The Huffington Post will soon no longer allow anonymous comments.


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La charte éditoriale au service des ressources humaines

La charte éditoriale au service des ressources humaines | CW - Usefull Web stuff | Scoop.it

Une solution pour améliorer la visibilité de documents internes ? Une volonté d’efficacité et de bonne entente au sein d’une équipe ? Simple : rédigez une charte éditoriale.

Ce petit outil regroupe un ensemble de principes éditoriaux. Il apporte une cohérence dans tout projet rédactionnel collaboratif.


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Le Contenu.fr's curator insight, August 26, 2013 12:35 PM

Comment une simple charte éditoriale peut simplifier toute la vie d'une entreprise ? Michael Depriez en révèle tous les avantages pratiques mais également au niveau humain.

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | CW - Usefull Web stuff | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

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AnYes van Rhijn's curator insight, August 21, 2013 3:28 AM

10 tips to effective and powerful storytelling: How can you use storytelling to support your leadership?

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Is Your Brand Creating Believable Content? - InboundWriter

Is Your Brand Creating Believable Content? - InboundWriter | CW - Usefull Web stuff | Scoop.it

Online consumers aren’t dumb. They’re well-versed in the world of online communications and know a sales pitch when they read one. Today’s audiences don’t want to be bombarded with marketing messages, they want to connect with brands who share valuable information, present an unbiased (well, as unbiased as marketing copy can be) presentation of what they’re offering and most importantly — they want brands that are believable! 

As more and more businesses begin to transition from traditional marketing schemes to more engaging content marketing practices, trust plays a big role in which brands consumers interact with and which ones are left flat-lining. Here are a few tips on how create believable content and build trust with your customers…


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Le Contenu.fr's curator insight, August 21, 2013 4:55 AM

« Creating believable, valuable content will help your brand earn the trust of its audience and potential customers. Be sure to keep these tips in mind for your next piece of content and when you draft next month’s editorial calendar! »

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The 25 best photo apps

The 25 best photo apps | CW - Usefull Web stuff | Scoop.it
There's more to photo editing on mobile than Instagram. We select the best photo apps for iPhone, iPad and Android.

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This Changes Everything: Social Signals, Your Website, and Google+

This Changes Everything: Social Signals, Your Website, and Google+ | CW - Usefull Web stuff | Scoop.it
Following a series of experiments I've made a few discoveries about sharing links on Google+ that changes everything about how I now share.

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Jordi Carrió Jamilà's curator insight, August 22, 2013 3:01 AM

Un tema interesante

Chris Agro's curator insight, August 22, 2013 8:20 AM

A way to drive more traffic to your site via Google+ and social. Truly exciting.

Chris Agro's comment, August 22, 2013 8:22 AM
Love it! Thanks for sharing your research.
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9 tools to help you measure mobile analytics

9 tools to help you measure mobile analytics | CW - Usefull Web stuff | Scoop.it
Measuring your startup's Web analytics seems complicated enough. But with the rise of mobile-only users and visitors, there's an added layer of complexity for startups to consider.

To ...

 


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How Content Marketing, Social Media and SEO work together for great results

How Content Marketing, Social Media and SEO work together for great results | CW - Usefull Web stuff | Scoop.it

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Le Contenu.fr's curator insight, August 9, 2013 5:50 AM

Le content marketing, le social media et le SEO : 3 éléments à ne pas négliger pour obtenir de meilleurs résultats. 

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Search, Collect, Sync and Publish Your Favorite Tracks and Videos Into Shareable Playlists with OnePlaylist.fm

Search, Collect, Sync and Publish Your Favorite Tracks and Videos Into Shareable Playlists with OnePlaylist.fm | CW - Usefull Web stuff | Scoop.it

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Robin Good's curator insight, August 6, 2013 5:12 AM



OnePlaylist.fm is a new web app which allows you to search YouTube videos and the full Spotify catalog for music tracks and video clips and to collect your preferred ones into shareable playists.


You can also import existing playlists straight from YouTube and Spotify. Not only. Once you have created a playlist, you can synch it with your account on YouTube, Spotify, Rdio, Deezer and many other music services.


Newly created playlists can be set to private or public. Public playlists can be shared on social media, embedded on other web sites, and are always published to a dedicated playlist web page that integrates a video player, all the clips in the playlist, related playlists, and a public analytics chart showing views and Facebook shares for that specific playlist.


The service is powered by Spotify.


My comment: Excellent video and music playlist maker. Powerful and speedy search function makes it easy to find any video or track and to arrange it into a publishable playlist. Excellent solution to create/curate valuable, unique and immediately useful content for your audience.



Free to use.


Try it out now: http://oneplaylist.fm/


Example of a published playist page: http://oneplaylist.fm/playlists/beach-house-chillout


Video demo: http://youtu.be/VA96RiIwfyc



*Added to Music Playlist Building Tools inside Content Curation Tools Supermap