Lydia Gracia Community Manager
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The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.


Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....

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IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Ailsa Caroline's curator insight, August 3, 2015 10:54 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Yashy Tohsaku's curator insight, August 3, 2015 3:11 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Antonio Ormachea's curator insight, August 10, 2015 11:58 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

[infographie] L'utilisation des médias et plateformes sociales par les responsables marketing en B2B et B2C

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Vie toxique's curator insight, June 15, 2015 3:19 AM

Via Boulevard du Web sur Google+

Cette semaine, je vais m'intéresser aux différentes méthodes dont dispose le Community Manager pour assouvir le besoin de contenus exigé par les internautes. Parce que les internautes sont par natu...
Marco Bertolini's curator insight, June 18, 2013 12:09 PM

Quelles méthodes de contenu utiliser pour rencontrer les besoins des internautes ?  Clément Pellerin nous en présente trois :

 

- le contenu conseil/expert
- les offres spéciales & exclusivités
- les contenus émotifs & affinitaires

 

Marco Bertolini's curator insight, June 18, 2013 12:24 PM

Trois méthodes pour créer du contenu pertinent : conseil/expert, offres et exclusivité et enfin, contenu émotionnel ou affinitaire.  Trois façon de rencontrer les besoins de vos lecteurs !

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