Xavier Creative House
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"STEP UP" your Brand Basics Before you Begin a Re-brand Effort.

"STEP UP" your Brand Basics Before you Begin a Re-brand Effort. | Xavier Creative House | Scoop.it
Dear House Rules,Branding has come a long way since the internet became a staple in every household. I feel like my marketing efforts have stalled because they have not kept up with technology. Will a re-brand help me jumpstart sales? What steps do I need to take to get started and get the best value?Sincerely,Will a Makeover Help?Dear Makeover,The purpose of branding your company is to deepen the relationship with the public by promoting awareness, consumer confidence, new business, repeat sales, and referrals. With every outreach, your brand strives to introduce your product or service by r
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Converting viewers into customers—and customers into converts. | Sunny Beth White | LinkedIn

Converting viewers into customers—and customers into converts. | Sunny Beth White | LinkedIn | Xavier Creative House | Scoop.it
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Color counts for more than hue might think | Sunny Beth White | LinkedIn

Color counts for more than hue might think | Sunny Beth White | LinkedIn | Xavier Creative House | Scoop.it
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Outdated Website?

Outdated Website? | Xavier Creative House | Scoop.it
Dear House Rules,I had a website created for my business when I opened 10 years ago. It has served me well by introducing my service, staff and mission to my customers. Times have changed and now my clients want to do business on-line. How can I update my website to be user friendly to my current clientele and drive more business with new prospects?Sincerely, Outdated on the WebDear Outdated,With the advances in marketing technology in the past few years, it is easy to fall behind in your web strategy. The business climate has changed from a content rich approach to eye-catching headers and d
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Made Your Mark In This World? Now Protect It.

Made Your Mark In This World?     Now Protect It. | Xavier Creative House | Scoop.it
Dear House Rules,My start-up has enjoyed a successful launch with steady, if not rapid growth over the past year and a half. Our team has come up with some excellent concepts and keywords which describe our unique service. At what point would you suggest we trademark our original product names and images? Is this a good investment of our time and money?Sincerely,Securing our Inventive Business ConceptsDear Inventive Concepts,As your business gains traction and notoriety, the symbols that depict your success are vulnerable to copycats and competitors. We would highly recommend you seek the adv
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Don’t just assume the Position.

Don’t just assume the Position. | Xavier Creative House | Scoop.it
Dear House Rules,I own a start-up IT business. My service capability is really diverse and flexible and I want to appeal to the widest possible audience. How do I write a positioning statement that informs as well as attracts the largest number of customers?
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Archetype or NOT

Archetype or NOT | Xavier Creative House | Scoop.it
I’m just starting out in my business and I read an article on brand archetypes and the expansive effect they have in bringing my business offering to the public. What is your advice on how to select an archetype and do you believe it is a necessity for my brand marketing?
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Invest in a Landing page -- the way to Landing a big client

Invest in a Landing page -- the way to Landing a big client | Xavier Creative House | Scoop.it
Dear House Rules,I work for a large corporation and my organization has too much content on the company website. The path to find my department is buried by five clicks through the navigation bar and other sub-pages. I have tried to help my customers find our information more quickly by customizing a link but my fear is that the website is of little use in helping me promote my service. How can I work around this issue to make it easier for my customers to find me and make a purchase?Sincerely,Buried in the Website?Dear Buried,We agree that too many clicks can confuse web visitors and even ca
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Make a plan: Investing in your company’s brand potential

Make a plan: Investing in your company’s brand potential | Xavier Creative House | Scoop.it
After making the start-up investment in my company, my accountant asked me to project the budget for strategic planning and growth over the short, mid, and long term. I understand how to estimate legal, financial and administrative expense. Can you help me understand the marketing, including branding needs for which my company should plan in these timeframes?
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Tack. Jib. Sell. Riding the wave of new social media like a pro

Tack. Jib. Sell. Riding the wave of new social media like a pro | Xavier Creative House | Scoop.it
I have decided to take the plunge and expand my marketing to social media channels. Which outlets should I use and what are the steps to get started? I hired an intern to assist and I am anxious to begin.
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Video Marketing is Hot. Doing it DYI is Not.

Video Marketing is Hot. Doing it DYI is Not. | Xavier Creative House | Scoop.it
Xavier CreativeHouse's insight:

Dear House Rules,

I want to use video to promote my product-centric business. With all of the DIY options on social media, can I do a good enough job to represent my products and my company? It looks so easy. What actually goes into making a business video?

Sincerely,
Should I Do It Myself?

Dear Do-It-Yourselfer,

If you want your video to be professionally branded, I would avoid the DIY approach for this increasingly popular form of marketing. Yes, many solopreneurs and start-ups are blasting content via Instagram, YouTube and the like, but the mark of credibility and sophistication can easily get lost in the rush to join the video marketing craze. Like all promotional strategy, the most important aspect of putting out video content is to ensure it is representative of your market position. That means it should be enveloped in your company image, culture, and values. So if your firm is a 100-year-old bank, the tone would be strong and majestic. If you company is a cutting edge technology innovator then the style would be more dynamic and sharp. A couple of things to think about before producing your own video, include:

 

4 Key Components of Professional Business Video

The concept includes selecting from dozens of video stylesScript writing for short productions is a specialty areaBranding your video consistently with the rest of your marketing is crucialProduction quality is a direct reflection on your credibility

 

The ad-hoc approach is better left for your child’s school project rather than the business you’ve worked so hard to build. And it isn’t necessarily cheaper to do-it-yourself when you consider the cost of diminishing your reputation with a video that presents at a lower or more informal level than your target market is accustomed to for your brand. Seek the advice of a professional design firm to learn more about what makes a video worthy of your product, service or company message. 

 

Sincerely,
House Rules


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What’s Your Best Pickup Line? Taglines That Get Dates.

What’s Your Best Pickup Line? Taglines That Get Dates. | Xavier Creative House | Scoop.it
Dear House Rules,What is the purpose of a tagline? I don’t want to create one just because everyone else has one. Can you tell me what a tagline can do for my marketing and if it is a necessary part
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Are Your Marketing Images Breaching Copyright?

Are Your Marketing Images Breaching Copyright? | Xavier Creative House | Scoop.it
One of our LinkedIn connections wrote in and asked us...Dear House Rules,I saw a cool design on the web and I want to use it in my business marketing. I was able to copy it and save to my hard drive.
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Sins of the Past

Sins of the Past | Xavier Creative House | Scoop.it
Every time I bring up branding to my new business partner, she says buyer beware! Unfortunately, the last business she launched was plagued with a series of costly branding mis-steps. First, she designed her own logo based on a childhood fascination with butterflies. Next, she paid a printer to monogram countless go-to-market collateral pieces with the image. In the end,…
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