Cutting Through via Social Media
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5 Social Media Marketing Platforms Worth Your Immediate Attention

5 Social Media Marketing Platforms Worth Your Immediate Attention | Cutting Through via Social Media | Scoop.it
We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your
Drew Neisser's insight:

Sprout Social and Wildfire are a big yes.  Not sure about other 3 yet.  cc @merlinuward #analytics #SMM

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There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Cutting Through via Social Media | Scoop.it
a growing number of people describe themselves as social media "gurus," "ninjas," "mavens," and yes, "whores" on twitter.
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10 Social Media Marketing New Year's Resolutions - ClickZ

10 Social Media Marketing New Year's Resolutions - ClickZ | Cutting Through via Social Media | Scoop.it
The Next Web
10 Social Media Marketing New Year's Resolutions
ClickZ
We all know there are many things we could do to fix our social media marketing programs or make them better. But the reality is that no one can do it all at once.
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Destroying the 7 Myths of B2B Social Media

Destroying the 7 Myths of B2B Social Media | Cutting Through via Social Media | Scoop.it
Discover and debunk key b2b social media myths in this post recapping Jay Baer's Marketo Summit presentation 'Destroying the 7 Myths of B2B Social Media.'
Drew Neisser's insight:

agree with these especially #6.  would add to this list "social is free."

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Can Social Media Sell Soap?

Can Social Media Sell Soap? | Cutting Through via Social Media | Scoop.it
Social media networks were supposed to be the greatest marketing machines on earth. It hasn’t worked out that way — yet.
Drew Neisser's insight:

Interesting article that represents a big problem for our industry.  If marketers expect it to be a direct sales channel like search, then we are doomed to failure.  Truth is social impacts more than just one aspect of a business including customer service, employee recruitment & retention and vendor relationships among many others. 

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