“Customer centricity. Everyone talks about it. Amazon has built its business on it – and so has Zappos. Is customer centricity in the cards for every business? If they want to stay in business and g…”
Via Thomas Faltin
Ipsos France CUSTOMER EFFORT SCORE, le point de vue d'Ipsos Ipsos France Or, c'est une constante dans les études que nous menons (et peut-être une évidence) : la simplicité de l'expérience pour un client impacte directement et fortement son...
“L'entreprise 3.0 impose un "RESET" de la gestion de la relation client Les Échos La Gestion de la Relation Client (GRC) va au-delà du Customer-Relationship Management pour embrasser le Social-Relationship Management, le Collaborative-Relationship...”
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