United’s recent changes to its mileage awards program illustrate the weird and perhaps misdirected nature of customer loyalty models used at many brands. United plans to parse mileage awards based on ticket prices, and give more points for more expensive tickets. I think such fliers offer the most revenue at the [...]
Enterprise loyalty strategies represent the next step in customer engagement, but they are still slow to be adopted. Many companies adhere to traditional approaches to reward programs, which can be detrimental to long-term growth, customer retention and reputation.
Consumers who are loyal to airline-specific credit cards may be getting a bad deal.
Denis Huré | the first club's insight:
Switching from Airline to credit card loyalty program may not be the best alternative since credit card company can also devalue their points. Transferring your point to a loyalty specific program (like a coalition program) may be the best option as these programs are extremely unlikely to devalue as loyalty is their core business.
As long as Airlines do not create a separate P&L for their loyalty program, it will be difficult for them to understand all the financial benefits of such an activity...or maybe they see it and are anxious their loyalty program would have an higher valuation than the Airline itself.....
The person who has everything may have too many choices – via hundreds of social, digital and brick-and-mortar channels. These days, gaining an increased share of the luxury market’s desirable wallet requires first gaining share of attention, writes expert Steven Dennis.
reconsideration of engagement, involving how employees, partners and customers engage, according to new research by Gartner, Inc. Measuring the level of engagement itself is complex and requires examining the active, emotional, rational and ethical attributes that determine
In his new book The Loyalty Leap, LoyaltyOne President Bryan Pearson draws on more than 20 years of first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields.