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IPads on a Plane Let Scoot Save Fuel by Shedding TV Tons

IPads on a Plane Let Scoot Save Fuel by Shedding TV Tons | customer loyalty | Scoop.it
Scoot Pte is offering Apple Inc. iPads to budget long-haul travelers after ripping out aircraft entertainment systems weighing more than two tons to save fuel.
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First Look: Wells Fargo Digital Rewards

First Look: Wells Fargo Digital Rewards | customer loyalty | Scoop.it
The vast majority of credit card firms have integrated redemption or cash back programs into their rewards-eligible credit card products, allowing customers to either accrue points from purchases and redeem them or receive cash back as a statement credit or deposit. Currently, many credit card rewards sites have outsourced electronics merchandise to brick-and-mortar stores such as Best Buy or e-commerce companies like Amazon. In January, Wells Fargo bucked this trend by introducing a Digital Rewards points redemption section on their Rewards site where customers can download digital products like songs, movies, videogames and eBooks directly onto their computers. This allows card holders to forgo driving to the store or registering for a third party account, saving time and unnecessary hassle.
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The Weird Logic of Loyalty Programs

The Weird Logic of Loyalty Programs | customer loyalty | Scoop.it
United’s recent changes to its mileage awards program illustrate the weird and perhaps misdirected nature of customer loyalty models used at many brands. United plans to parse mileage awards based on ticket prices, and give more points for more expensive tickets. I think such fliers offer the most revenue at the [...]
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The Steps, Rides and Likes Consumers Take to Earn Rewards

The Steps, Rides and Likes Consumers Take to Earn Rewards | customer loyalty | Scoop.it
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interview with FedEx about its partnership with the NFL

Jeff Maddock, director of affinity marketing for Memphis-based FedEx Corporate Services, spoke with COLLOQUY about FedEx's loyalty partnership with the NFL.
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Cathay Pacific offers news from the world in HKG lounge

Cathay Pacific offers news from the world in HKG lounge | customer loyalty | Scoop.it

News junkies could find no better refuge than the Cathay Pacific Airways lounge at Hong Kong International Airport (HKIA).

News junkies could find no better refuge than the Cathay Pacific Airways lounge at Hong Kong International Airport (HKIA). - See more at: http://www.pax-intl.com/industry-news/terminal-news/2014/05/06/cathay-pacific-offers-news-from-the-world-in-hkg-lounge/#.U2qds1eQkx8

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Survey: Revenue-based Loyalty Programs to Increase Business Air Travel Costs - COLLOQUY

Survey: Revenue-based Loyalty Programs to Increase Business Air Travel Costs - COLLOQUY | customer loyalty | Scoop.it
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Sweet £11.6m profit for loyalty card leader Nectar

Sweet £11.6m profit for loyalty card leader Nectar | customer loyalty | Scoop.it
Launched 11 years ago, Nectar receives payment when a retailer issues a Nectar point to a shopper. Nectar then compensates retailers when the points are redeemed.
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What your customers REALLY think

What your customers REALLY think | customer loyalty | Scoop.it
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What is Gamification?

What is Gamification? | customer loyalty | Scoop.it
The Gamification of Loyalty – An Eight-Part Series

This is the second in an eight-part series by gamification expert Gabe Zichermann that examines how loyalty marketers can integrate gamification strategies to increase engagement.

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From Toasters to Big Data: Placing Customers at the Head of the Enterprise

From Toasters to Big Data: Placing Customers at the Head of the Enterprise | customer loyalty | Scoop.it

Enterprise loyalty strategies represent the next step in customer engagement, but they are still slow to be adopted. Many companies adhere to traditional approaches to reward programs, which can be detrimental to long-term growth, customer retention and reputation.

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Bryan Pearson: Making the B2B Loyalty Leap

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Report Uncovers Impact of Experiential Marketing

Report Uncovers Impact of Experiential Marketing | customer loyalty | Scoop.it
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Building Customer Relationships in Four Steps

Building Customer Relationships in Four Steps | customer loyalty | Scoop.it
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify customers individually. Obviously, you can’t have a relationship with
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21 Types of Content We Crave

21 Types of Content We Crave | customer loyalty | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
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Ditch your branded airline card

Ditch your branded airline card | customer loyalty | Scoop.it
Consumers who are loyal to airline-specific credit cards may be getting a bad deal.
Denis Huré | the first club's insight:

Switching from Airline to credit card loyalty program may not be the best alternative since credit card company can also devalue their points. Transferring your point to a loyalty specific program (like a coalition program) may be the best option as these programs are extremely unlikely to devalue as loyalty is their core business.

As long as Airlines do not create a separate P&L for their loyalty program, it will be difficult for them to understand all the financial benefits of such an activity...or maybe they see it and are anxious their loyalty program would have an higher valuation than the Airline itself.....

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Share of Attention Is the New Share of Wallet: Increasing the Luxury Base in 3 Steps

Share of Attention Is the New Share of Wallet: Increasing the Luxury Base in 3 Steps | customer loyalty | Scoop.it

The person who has everything may have too many choices – via hundreds of social, digital and brick-and-mortar channels. These days, gaining an increased share of the luxury market’s desirable wallet requires first gaining share of attention, writes expert Steven Dennis.

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In-App Purchases – How Loyalty Helps Turn Free Downloads Into Money Makers

In-App Purchases – How Loyalty Helps Turn Free Downloads Into Money Makers | customer loyalty | Scoop.it
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Customer Engagement Needs to be Rooted in Cross-enterprise Commitment

Customer Engagement Needs to be Rooted in Cross-enterprise Commitment | customer loyalty | Scoop.it
reconsideration of engagement, involving how employees, partners and customers engage, according to new research by Gartner, Inc. Measuring the level of engagement itself is complex and requires examining the active, emotional, rational and ethical attributes that determine
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Cost of Loyalty

Cost of Loyalty | customer loyalty | Scoop.it

Every year, marketers invest billions of dollars in loyalty programs to acquire and retain high-value customers, but does the money invested deliver the best results?

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Starbucks’ profit up 34% fuelled by loyalty program

Starbucks’ profit up 34% fuelled by loyalty program | customer loyalty | Scoop.it

Starbucks says its profit rose 34 per cent in the quarter, as the coffee chain used its loyalty program to get customers to visit more often and spend more on revamped sandwiches and other food.

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Building Luxury Loyalty – Ditching the One-Size-Fits-All Strategy

Building Luxury Loyalty – Ditching the One-Size-Fits-All Strategy | customer loyalty | Scoop.it

Today’s luxury shopper is as likely to come from entrepreneurial wealth as an inheritance. To capture them, luxury brands will have to cast a wider and more diverse net.

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Loyalty and the Engagement Crisis

Loyalty and the Engagement Crisis | customer loyalty | Scoop.it
The Gamification of Loyalty – An Eight-Part Series
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Managing Change in Loyalty Programs

Managing Change in Loyalty Programs | customer loyalty | Scoop.it

Significant shifts in frequent flyer loyalty programs present an instructive case study in airline operations.

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Seven Warning Signs that it is Time to Revamp Your Loyalty Program

Seven Warning Signs that it is Time to Revamp Your Loyalty Program | customer loyalty | Scoop.it
In his new book The Loyalty Leap, LoyaltyOne President Bryan Pearson draws on more than 20 years of first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields.
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My Airline Loyalty Program Doesn’t Fly, But My Bank’s Does

My Airline Loyalty Program Doesn’t Fly, But My Bank’s Does | customer loyalty | Scoop.it
How Airlines can Stem Potential Losses from Unexpected Competition
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