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IPads on a Plane Let Scoot Save Fuel by Shedding TV Tons

IPads on a Plane Let Scoot Save Fuel by Shedding TV Tons | customer loyalty | Scoop.it
Scoot Pte is offering Apple Inc. iPads to budget long-haul travelers after ripping out aircraft entertainment systems weighing more than two tons to save fuel.
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customer loyalty
news & information about customer loyalty, customer engagement & adoption
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First Look: Wells Fargo Digital Rewards

First Look: Wells Fargo Digital Rewards | customer loyalty | Scoop.it
The vast majority of credit card firms have integrated redemption or cash back programs into their rewards-eligible credit card products, allowing customers to either accrue points from purchases and redeem them or receive cash back as a statement credit or deposit. Currently, many credit card rewards sites have outsourced electronics merchandise to brick-and-mortar stores such as Best Buy or e-commerce companies like Amazon. In January, Wells Fargo bucked this trend by introducing a Digital Rewards points redemption section on their Rewards site where customers can download digital products like songs, movies, videogames and eBooks directly onto their computers. This allows card holders to forgo driving to the store or registering for a third party account, saving time and unnecessary hassle.
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5 Gotchas of the Fine Print in Hotel Rewards Programs

5 Gotchas of the Fine Print in Hotel Rewards Programs | customer loyalty | Scoop.it

Using hotel loyalty points for free stays is a great way to save money on travel. International hotel chains often have attractive offers, be it through co-branded credit cards...

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Survey: Speed of Earning Rewards Is a Critical Factor for Loyalty Program Members

Survey: Speed of Earning Rewards Is a Critical Factor for Loyalty Program Members | customer loyalty | Scoop.it

54% of respondents reported that they believe that it takes too long to earn rewards in loyalty programs.

the first club's insight:

33% of respondents expect to receive significant rewards from a loyalty program within one month of signing up

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Do loyalty schemes take too long to reward customers?

Do loyalty schemes take too long to reward customers? | customer loyalty | Scoop.it
Research finds too many brands fail to engage consumers during early stages of loyalty schemes.
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What the Emerging Billion Social Media-First Consumers Mean for Business

What the Emerging Billion Social Media-First Consumers Mean for Business | customer loyalty | Scoop.it

"almost 5,000 small and medium-sized enterprises (SMEs) showed that those with a strong web presence grew more than twice as quickly as those without across every sector."

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The Economics Behind Customer Loyalty: Using Coalition Program Assets to Turbo-Charge Results

The Economics Behind Customer Loyalty: Using Coalition Program Assets to Turbo-Charge Results | customer loyalty | Scoop.it
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21 Types of Content We Crave

21 Types of Content We Crave | customer loyalty | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
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Ditch your branded airline card

Ditch your branded airline card | customer loyalty | Scoop.it
Consumers who are loyal to airline-specific credit cards may be getting a bad deal.
the first club's insight:

Switching from Airline to credit card loyalty program may not be the best alternative since credit card company can also devalue their points. Transferring your point to a loyalty specific program (like a coalition program) may be the best option as these programs are extremely unlikely to devalue as loyalty is their core business.

As long as Airlines do not create a separate P&L for their loyalty program, it will be difficult for them to understand all the financial benefits of such an activity...or maybe they see it and are anxious their loyalty program would have an higher valuation than the Airline itself.....

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Share of Attention Is the New Share of Wallet: Increasing the Luxury Base in 3 Steps

Share of Attention Is the New Share of Wallet: Increasing the Luxury Base in 3 Steps | customer loyalty | Scoop.it

The person who has everything may have too many choices – via hundreds of social, digital and brick-and-mortar channels. These days, gaining an increased share of the luxury market’s desirable wallet requires first gaining share of attention, writes expert Steven Dennis.

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Customer Engagement Needs to be Rooted in Cross-enterprise Commitment

Customer Engagement Needs to be Rooted in Cross-enterprise Commitment | customer loyalty | Scoop.it
reconsideration of engagement, involving how employees, partners and customers engage, according to new research by Gartner, Inc. Measuring the level of engagement itself is complex and requires examining the active, emotional, rational and ethical attributes that determine
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Cost of Loyalty

Cost of Loyalty | customer loyalty | Scoop.it

Every year, marketers invest billions of dollars in loyalty programs to acquire and retain high-value customers, but does the money invested deliver the best results?

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Ten things that’ll silently kill your loyalty programme

Ten things that’ll silently kill your loyalty programme | customer loyalty | Scoop.it

Marketers have long sought to use reward programmes to build greater customer loyalty – whether it’s a coffee shop punched card, an airline with free upgrades, or a supermarket with points and coupons – and the end goal is always the same: building and strengthening customer relationships while boosting bottom-line results.

So WHY is customer satisfaction and engagement with loyalty programmes so low?

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How to choose the best rewards for your loyalty program

How to choose the best rewards for your loyalty program | customer loyalty | Scoop.it
It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.
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Do loyalty schemes fail to capture Generation Y’s imagination?

Do loyalty schemes fail to capture Generation Y’s imagination? | customer loyalty | Scoop.it
Understanding age groups has never been so important in delivering successful loyalty schemes.
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54% of Americans Unhappy With Loyalty Program Reward Offerings

54% of Americans Unhappy With Loyalty Program Reward Offerings | customer loyalty | Scoop.it

More than half of American loyalty-program members (54%) are unhappy with the reward options offered by their favorite brands and 48% have experienced frustration during the reward redemption process, according to research results released today by COLLOQUY and FanXchange.

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What a Customer Engagement Program Can – and Cannot - Do For You?

Before investing the time and effort to develop, launch and manage a program, marketers need to have a clear understanding of what they are trying to achieve, because a customer engagement/loyalty program cannot solve every business problem. Clear focus on the objective(s) helps determine whether a program is, in fact, needed – and if so, what type of program it should be.

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When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency

When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency | customer loyalty | Scoop.it
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The Weird Logic of Loyalty Programs

The Weird Logic of Loyalty Programs | customer loyalty | Scoop.it
United’s recent changes to its mileage awards program illustrate the weird and perhaps misdirected nature of customer loyalty models used at many brands. United plans to parse mileage awards based on ticket prices, and give more points for more expensive tickets. I think such fliers offer the most revenue at the [...]
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interview with FedEx about its partnership with the NFL

Jeff Maddock, director of affinity marketing for Memphis-based FedEx Corporate Services, spoke with COLLOQUY about FedEx's loyalty partnership with the NFL.
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Cathay Pacific offers news from the world in HKG lounge

Cathay Pacific offers news from the world in HKG lounge | customer loyalty | Scoop.it

News junkies could find no better refuge than the Cathay Pacific Airways lounge at Hong Kong International Airport (HKIA).

News junkies could find no better refuge than the Cathay Pacific Airways lounge at Hong Kong International Airport (HKIA). - See more at: http://www.pax-intl.com/industry-news/terminal-news/2014/05/06/cathay-pacific-offers-news-from-the-world-in-hkg-lounge/#.U2qds1eQkx8

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