--Telecommunications remains the leading global industry for outsourcing, but the media sector saw the greatest growth in outsourcing activity in the last year, new research from Information Services Group, a leading technology insights, market intelligence and advisory services company, has found. Media outsourcing spending by annual contract value rose...
We now use our laptops, smartphones, and tablets for everything from documenting our children’s piano recitals to video-conferencing with international clients. In four years, it is estimated that there will be 8.2 billion active mobile devices in circulation worldwide, generating some $626 billion in mobile commerce alone. To give you some idea of how fast mobile technology is proliferating, global media data spiked by 81 percent in 2013—and yet emerging tech markets in countries like India are still nowhere close to the levels of mobile adoption we will certainly see in the years to come.
Business can now connect with consumers in ways that were almost unthinkable a few years ago, while marketing to them with a level of personalization that is nothing short of revolutionary. So to gain some powerful insights into the tech trends that are shaping the future, study this Portrait of a Mobile Consumer infographic from Vouchercloud, and take your marketing wisdom to new plateaus....
The vast majority of people “believe they are more connected today, but they are less relational,” says Keith Ferrazzi, author of the 2005 bestseller, Never Eat Alone, which was re-released with new material for the digital age. “All of our success in life is contingent on the relationships we have,” he says.
Fortunately, it’s possible to turn online connections into real-life ones. The problem is that most of us are taking the wrong approach to these relationships, says Ferrazzi, who is also CEO of Ferrazzi Greenlight, a research and consulting firm. We rely on serendipity to make things happen. Sometimes that works, but often it doesn’t.
...Let’s start with the first excerpt shall we for this speaks directly to the ominous title of this article. Yes, while some will laud the 35% of marketers who are investing in a seamless or integrated shopping experience, I for one would rather focus on the 65% who are not and in turn not giving the consumer what they want.
The statistics come courtesy of a survey conducted by The E-tailing Group Inc. Perhaps even more troubling is the fact the 35% of the respondents who say they expect to offer a seamless shopping experience plan to do so in 2014 or 2015. Doesn’t that in turn mean the 65% who DON’T plan on offering this to consumers will go at least until 2016 before even beginning to plan for it?...
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