Customer Service is often a weakening point of several companies, but it can turn out to be straightining, a key factor for customers to select suppliers. What are customers demanding and how? Is Customer Service evolving according to new technologies?
There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially… (Customers end up spending 20%-40% more with companies...
67%: Social Media a Necessary Customer Service Channel Nearshore Americas Our colleagues over at ICMI recently conducted a study on the importance of social media to customer service, and were kind enough to share the results with Nearshore Americas.
Two of the most frequent questions I receive in my Inbox are: "Are there customers for my product?" and "How can I get more people to engage with me?". I started answering them in last week's article, where I suggested a few ideas to help you find your audience in order to create content that answers their specific needs.
The allure of innovation has always been in the chance of finding the next “big thing;” however, businesses often find themselves on the treadmill of relentless innovation as markets mature and technology advances. In addition, innovation has a poor track record of delivering commercial success for businesses. Often, the value of the innovation requires a broader system of products and services for the true benefit of experience to be available to consumers.
Great customer experience is both a necessity and an advantage as competition for customers intensifies. Unfortunately those that use this to their advantage are often the nimble start-ups who emerge free from legacy constraints. They can often set the bar higher than many pre-existing businesses will be able to meet.
Retailers to invest more in technology throughout 2014 ComputerWeekly.com Meanwhile, over half of retailers will invest in their eCommerce platforms to keep them up to date and able to cope with the rising demand for online shopping.
Digital Business: The Bolt-On Strategy Doesn't Work InformationWeek Typically, such strategies involve small departmental initiatives in marketing, e-business, or technology management, bolting digital apps, websites, or marketing on to the business.
25 Tools To Boost Your Content Strategy [Infographic] Business 2 Community In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit, we can view numerous tools that enhance content...
Do you want to become a successful social media consultant or manager? Follow these steps! Also make sure you sign up for the rest of the amazing content we have available in the free part of our Social Media Manager School. The full course opens April 1st!
Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks.
“By 2017 the CMO will spend more on technology than the CIO.”