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Social marketing is not social selling

Social marketing is not social selling | customer service | Scoop.it

Years ago I read “marketing is not selling.”  With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”


Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.

 

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....


Via Jeff Domansky
Zyma Arsalan's insight:

sound article on social media avenues and revenue streams

more...
Jeff Domansky's curator insight, July 15, 2014 2:09 AM

Here's how social marketing is not social selling.

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Rescooped by Zyma Arsalan from customer service
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7 killer social media marketing campaign ideas

7 killer social media marketing campaign ideas | customer service | Scoop.it
7 killer social media marketing campaign ideas that have been tested over time.
more...
Zyma Arsalan's curator insight, July 15, 2014 8:25 AM

Learn the best online social media tips that have assisted companies all across the world in building and developing revenue streams 

Rescooped by Zyma Arsalan from Public Relations & Social Media Insight
Scoop.it!

Social marketing is not social selling

Social marketing is not social selling | customer service | Scoop.it

Years ago I read “marketing is not selling.”  With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”


Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.

 

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....


Via Jeff Domansky
Zyma Arsalan's insight:

sound article on social media avenues and revenue streams

more...
Jeff Domansky's curator insight, July 15, 2014 2:09 AM

Here's how social marketing is not social selling.

Rescooped by Zyma Arsalan from customer service
Scoop.it!

Social marketing is not social selling

Social marketing is not social selling | customer service | Scoop.it

Years ago I read “marketing is not selling.”  With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”

 

Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.

 

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....


Via Jeff Domansky, Zyma Arsalan
more...
Jeff Domansky's curator insight, July 15, 2014 2:09 AM

Here's how social marketing is not social selling.

Zyma Arsalan's curator insight, July 15, 2014 8:27 AM

sound article on social media avenues and revenue streams

Scooped by Zyma Arsalan
Scoop.it!

7 killer social media marketing campaign ideas

7 killer social media marketing campaign ideas | customer service | Scoop.it
7 killer social media marketing campaign ideas that have been tested over time.
Zyma Arsalan's insight:

Learn the best online social media tips that have assisted companies all across the world in building and developing revenue streams 

more...
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