Years ago I read “marketing is not selling.” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”
Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.
If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....
Via Jeff Domansky