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Scooped by Dawn Louise Hillson
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Civicom ShopTalk™ - A Mobile Tool for Mystery Shopping - PR Web (press release)

Civicom ShopTalk™ - A Mobile Tool for Mystery Shopping - PR Web (press release) | Customer Service | Scoop.it
PR Web (press release)
Civicom ShopTalk™ - A Mobile Tool for Mystery Shopping
PR Web (press release)
Civicom Marketing Research Services has launched Civicom ShopTalk™ - the latest tool for Mystery Shopping.
Dawn Louise Hillson's insight:

An interesting concept, but I'd be concerned that the mystery customer wouldn't remain mysterious!  Can't compensate for great mystery shoppers with fantastic attention to detail.

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Scooped by Dawn Louise Hillson
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Can You Really Manage Customer Experience? - NewsFactor Network

Can You Really Manage Customer Experience? - NewsFactor Network | Customer Service | Scoop.it
Can You Really Manage Customer Experience?
NewsFactor Network
McDonald's customer experience management (CEM) is a good example of what companies can strive to achieve.
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