Leadership
Follow
Find
115 views | +0 today
 
Rescooped by Brenda Collins from Megatrends
onto Leadership
Scoop.it!

The Future of Reputation

The Future of Reputation magazine examines why Reputation Management is such a challenge in a world where transparency is mandatory, social engagement is required, corporate citizenship is highly expected and content is king.

 

 
Via Kenneth Mikkelsen
Brenda Collins's insight:

Used to work with a company whose business model was in helping companies monitor, fix and improve their reputation. Quite a learning experience. It was painfully clear that most companies have an erroneous view of themselves. With faulty view bad decisions are made. In my opinion reputation management in today's business world is a must.

more...
Peter Vander Auwera's curator insight, April 26, 2014 1:30 AM

Massive report on trust, reputation, respect with quite some examples from financial industry. Very well done.

Zara Prveez's curator insight, April 26, 2014 11:03 AM
http://softwarescrack.net/cue-club-game-free-download-full-version/
Christian Bartosik's curator insight, April 29, 2014 4:00 PM

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that. You'll do things differently."

Your new post is loading...
Your new post is loading...
Rescooped by Brenda Collins from Metaglossia: The Translation World
Scoop.it!

Managing Globalization to Enable International Customer Experience

Managing Globalization to Enable International Customer Experience | Leadership | Scoop.it
BEST PRACTICES SERIES
Five Questions to Ask When Evaluating Web Data Extraction Options
From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
Leverage Pricing Intelligence, Product Reviews And News On The Web For Improved Performance And Cost Efficiency
More Sponsored Best Practices
IGNORING CONTENT GLOBALIZATION IS NO LONGER AN OPTION IN INTERNATIONAL business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured effectively. Generally speaking, creating and developing awareness around global challenges remains crucial to align and change mindsets-which is the foundation of the organizational and process transformation needed to take up these challenges. Once the stage is set, processes can be defined and implemented in line with global business objectives and enabling technology and resources can be identified.


While it is not easy to summarize the latest and greatest in the area of digital globalization best practices and management, some key trends may be highlighted. These points are often raised at the executive level to create, increase, and capture value from effective globalization-whether it is referred to as global product, brand, or information management. Here are a few tactics you may want to consider if you have to start a digital globalization journey-as well as some enablers and accelerators if you are already on your way.

Set up a globalization team to ensure central management and local engagement-A cross-functional task force helps to align and manage processes, resources, and tools centrally, as well as to leverage these assets to ensure global content deployment in the most time-efficient and cost-effective way. Also, it facilitates engagement with local leaders and stakeholders by empowering these globalization "ambassadors" to execute with guidance and assistance. Although people involved in globalization work virtually and across time zones, they should realize that their joint efforts are made within the same framework.

Know and profile consumers and customers-Reaching out to audiences in the "rest of the world" is not enough. Cost-effective and time-efficient globalization requires targeting and talking to consumers and customers in "most of the world"-mostly on digital properties and platforms that are global by nature. Proper segmentation leads to increased value of profiles (aka personas), making it possible to know them well and deliver the experience they expect.

Invest in world-ready content-Each globalization life cycle starts with the design, development, and certification of quality content that has to be subsequently localized. Therefore, quality means linguistic accuracy, cultural sensitivity, and global acceptance-which are often covered by internationalization practices and checkpoints. Investing in such efforts up front pays off as it generates savings and benefits through reduced waste (e.g., iterations and corrections) and accelerated cycle times (e.g., faster time to market and reduced training efforts) at later stages. It is also one of the reasons why globalization should be considered and managed holistically rather than in a fragmented way.

Speak the language of consumers-Effective translation, localization, or transcreation is more critical than ever in order to talk to customers and consumers around the world and to meet the challenging needs of some countries and regions. While consumers have always requested or preferred products and content in their native language, the growing demands of some markets make the delivery of content in their language(s) more challenging. Still, the way we communicate does contribute to making or breaking international customer experience. Think about some developing markets in which consumers had to make due with poorly localized content (at best) and English-only content (at worst). The growing middle class in these markets does not accept that anymore.

Select suppliers and technology as business enablers-There are many service suppliers and tools in the globalization marketplace, covering internationalization, translation, localization, or customer experience management. This may lead to using too many of them, which eventually slows down program management and strategy execution. Therefore, it is advised to select suppliers according to the capacity, experience, areas of expertise, and, ideally, tools that they can offer. The more services that can be supplied by a small number of preferred one-stop partners the better. The same approach may be taken when selecting technology to manage content workflows, whether an end-to-end CMS or a translation management platform is considered. For instance, cloud-based translation management systems are highly recommended for fast, agile, and safe operations.

Deliver cost leadership-Implementing some of the practices and recommendations mentioned here should help make the most of globalization budgets for the sake of customer experience. Effective cost management should then open the door to cost leadership by doing the right thing at the right time, especially when your competition does not.

Via Charles Tiayon
more...
No comment yet.
Rescooped by Brenda Collins from Internal Communications Tools
Scoop.it!

How Employee Suggestion Programs are Critical to Internal Communications | vocoli

How Employee Suggestion Programs are Critical to Internal Communications | vocoli | Leadership | Scoop.it

"There are various ways for an organization to make internal communications effective, such as internal newsletters, updates from the CEO, and enterprise social networks. One critical but often overlooked strategy is implementing an employee suggestion program.


If you want employees to listen to you then why not try listening to their ideas and suggestions for the company? Since employees see their organizations flaws up close and personal, they’re often best suited to propose solutions."


Read the full article to find out more about these three ways that employee suggestion programs facilitate communication and improve employee engagement:

  1. Involvement
  2. Collaboration
  3. Transparency

Via Kim Zinke (aka Gimli Goose)
Brenda Collins's insight:

Employee's need to be play a part in the suggestions for improving the operation of an organization.  

more...
No comment yet.
Rescooped by Brenda Collins from Executive Coaching Growth
Scoop.it!

10 Ways that Cut to the Chase and Get Stuff Done

10 Ways that Cut to the Chase and Get Stuff Done | Leadership | Scoop.it
You grow quiet when someone with more power is in the room. You blab when you’re perceived as the big cheese. How many times have you wished the boss would just shut up? Leaders can’t wait for you ...

Via Ron McIntyre
Brenda Collins's insight:

Anyone who knows me is well aware that one of my pet peeves is the number of meetings executives arrange and attend. It is out of hand, and takes executives away from their tasks. Of course some meetings are necessary. Please note: I said "some meetings". I have known executives to be in meetings from the moment they walk in to the office to the time they go home. For 2015 let's put forth effort to minimize meetings and allow people to do their jobs,

more...
Ron McIntyre's curator insight, November 19, 2014 10:51 AM

Another excellent set of thoughts from Dan.  Well worth reviewing by all leaders.

Scooped by Brenda Collins
Scoop.it!

Infographic: Social Business Driving Positive Outcomes | MIT Sloan Management Review

Infographic: Social Business Driving Positive Outcomes | MIT Sloan Management Review | Leadership | Scoop.it
An infographic provides highlights of the 2014 social business report and illustrates the importance of social maturity.
Brenda Collins's insight:

This terrific info-graphic from MIT Sloan shows the significance of going beyond communicating your "message" to customers, but to include a much larger audience, foremost of which, are your employees.


To be successful in today's business environment you have to commit to being stellar at social business.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Lean Out: The Dangers for Women Who Negotiate

Lean Out: The Dangers for Women Who Negotiate | Leadership | Scoop.it
Contrary to the advice of “Lean In,” for women, asserting a strong position in negotiations can backfire.
Brenda Collins's insight:

Recent news stories seem to indicate that the dangers of women negotiating still exist. Do we stop negotiating  .... do we continue  even though we know the potential risks?  Thoughts...

more...
No comment yet.
Rescooped by Brenda Collins from Online Business Models
Scoop.it!

Why Bootstrapping Is a Better Choice for Value-Driven Startups

Why Bootstrapping Is a Better Choice for Value-Driven Startups | Leadership | Scoop.it

"In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from venture capital to angel investors."


Via Robin Good
Brenda Collins's insight:

If you can boot strap your venture then do so before talking to investors. Gather around you people who have no vested interest in your company except your success and will speak honestly to you. 

more...
Martin (Marty) Smith's curator insight, April 20, 2014 8:54 PM

I changed the title here because the longer you can bootstrap your startup the less you give up and the more you get for your hard work.

OneView Tunis's curator insight, June 15, 2014 4:12 AM

Profitabilité vs. service rendu. Tout se décide dès le début

HUBMODE's curator insight, July 26, 2014 6:30 AM

Je crois au financement pas a pas et a l'argent bien dépensé,la philosophie du "bootstrapping" qui peut se traduire par "débrouille maximale"

Rescooped by Brenda Collins from Megatrends
Scoop.it!

The Future of Reputation

The Future of Reputation magazine examines why Reputation Management is such a challenge in a world where transparency is mandatory, social engagement is required, corporate citizenship is highly expected and content is king.

 

 
Via Kenneth Mikkelsen
Brenda Collins's insight:

Used to work with a company whose business model was in helping companies monitor, fix and improve their reputation. Quite a learning experience. It was painfully clear that most companies have an erroneous view of themselves. With faulty view bad decisions are made. In my opinion reputation management in today's business world is a must.

more...
Peter Vander Auwera's curator insight, April 26, 2014 1:30 AM

Massive report on trust, reputation, respect with quite some examples from financial industry. Very well done.

Zara Prveez's curator insight, April 26, 2014 11:03 AM
http://softwarescrack.net/cue-club-game-free-download-full-version/
Christian Bartosik's curator insight, April 29, 2014 4:00 PM

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that. You'll do things differently."

Scooped by Brenda Collins
Scoop.it!

Ethnography in Action at Wells Fargo | MIT Sloan Management Review

Ethnography in Action at Wells Fargo | MIT Sloan Management Review | Leadership | Scoop.it

I am surWells Fargo Bank used ethnography to better understand how customers use its products.

Brenda Collins's insight:

I am surprised this is "surprising". I am not surprised, however, that this study helps improve business decisions and by default the bottom line.  Every business that hopes to be sustainable now and into the future must go through much of the same exercises. This is a great article explaining why this type of study is important.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

IT and business remain apart -- and that's a good thing

IT and business remain apart -- and that's a good thing | Leadership | Scoop.it
The irony is that some of that divide is healthy, but few companies can tell the good from the bad
Brenda Collins's insight:

I was speaking with one of the wisest and savviest   techno/businesswoman I know - Laura Hemmer- and  discussing this very topic. Often we look at the divide between IT/Operations as a big schism, however,  we must start understanding a divide is important, but, at the same time,  understand why there is a divide. A divide for the wrong reason can be just as damaging as no divide at all. Good read!

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Ruling Could Have Reach Beyond Issue of Contraception

Ruling Could Have Reach Beyond Issue of Contraception | Leadership | Scoop.it
A case before the Supreme Court could lead to broader religious exemptions from laws on health and civil rights.
Brenda Collins's insight:

Health Issues should remain a women's choice!

more...
No comment yet.
Rescooped by Brenda Collins from Business Brainpower with the Human Touch
Scoop.it!

Why Good Managers Are So Rare

Why Good Managers Are So Rare | Leadership | Scoop.it

Gallup has found that one of the most important decisions companies make is simply whom they name manager. Yet our analysis suggests that they usually get it wrong. In fact, Gallup finds that companies fail to choose the candidate with the right talent for the job 82% of the time.

 

Bad managers cost businesses billions of dollars each year, and having too many of them can bring down a company. The only defense against this massive problem is a good offense, because when companies get these decisions wrong, nothing fixes it. Businesses that get it right, however, and hire managers based on talent will thrive and gain a significant competitive advantage.


Via Vicki Kossoff @ The Learning Factor
Brenda Collins's insight:

Companies need to commit when promoting someone to a management position to provide the training and mentoring necessary. This approach provides a great return on investment!!

more...
Emeric Nectoux's curator insight, March 18, 2014 1:30 AM

Wonderful article from HBR, definitively worthing the few minutes needed for free registration ;)


Here is a short extract:


"If great managers seem scarce, it’s because the talent required to be one is rare. Gallup finds that great managers have the following talents:

  • They motivate every single employee to take action and engage them with a compelling mission and vision.
  • They have the assertiveness to drive outcomes and the ability to overcome adversity and resistance.
  • They create a culture of clear accountability.
  • They build relationships that create trust, open dialogue, and full transparency.
  • They make decisions that are based on productivity, not politics."


Jeanne Legare's curator insight, March 18, 2014 12:13 PM

Great article to read...so true!

Jean-Guy Frenette's curator insight, March 19, 2014 11:21 PM

For PDGMan

Scooped by Brenda Collins
Scoop.it!

Time Warner Cable Deal to Test Comcast CEO's Washington Clout - Wall Street Journal

Time Warner Cable Deal to Test Comcast CEO's Washington Clout - Wall Street Journal | Leadership | Scoop.it
TheWrap
Time Warner Cable Deal to Test Comcast CEO's Washington Clout
Wall Street Journal
Time Warner Cable Deal to Test Comcast CEO's Washington Clout. Comcast CEO Brian Roberts Must Clear Formidable Regulatory Hurdles.
Brenda Collins's insight:

Time Warner Cable's Deal will also test an already at its limit customers patience. Their customers are hoping with double fingers crossed Comcast can fix a broken customer service part of the business. But......don't hold your breath.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

3 Ways to Be a Customer Service Superhero

3 Ways to Be a Customer Service Superhero | Leadership | Scoop.it
Wanna know a secret? It's not really that hard to start a business. No, with a good idea and a little snaz, you can be up and running fairly quickly. Now for the punchline. It is not terribly diffi...
Brenda Collins's insight:

Whether you are a new company or established providing good customer service is as much an art as it is science, But one thing rings true; you must be willing to go that extra mile to provide an outstanding customer experience. If you do that time and  time again you will have little turn over, happy employees and very solid bottom line.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

The Case for Cursive

The Case for Cursive | Leadership | Scoop.it
Computer keyboards and smartphones might be spelling the gradual death of the fancier ABC’s.
Brenda Collins's insight:

It is a monumental mistake to eliminate teaching cursive from our schools. 

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Star Staffing founder Nicole Smartt’s top leadership lessons - Bizwomen

Star Staffing founder Nicole Smartt’s top leadership lessons - Bizwomen | Leadership | Scoop.it
Nicole Smartt reflects on the biggest lessons she’s learned leading a startup a year before her 30th birthday.
Brenda Collins's insight:

All in all not bad advice!

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

What It Takes to Reshore Manufacturing Successfully | MIT Sloan Management Review

What It Takes to Reshore Manufacturing Successfully | MIT Sloan Management Review | Leadership | Scoop.it
The process of bringing assembly work back to U.S. factories from abroad is more challenging than the economics would predict.
Brenda Collins's insight:

Few can deny the importance of "re-shoring" manufacturing back to the US. However, saying it and doing it are often two completely different and challenging tasks. This article goes into some detail on why it is challenging to re-shore manufacturing.


However, as difficult and fraught with obstacles it may be, in my opinion, it must be achieved to regain our economic strength now and in the future.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

What Does It Take to Achieve Success through Word of Mouth? - Business Networking | Dr. Ivan Misner

What Does It Take to Achieve Success through Word of Mouth? - Business Networking | Dr. Ivan Misner | Leadership | Scoop.it
In order to run a successful word-of-mouth campaign, you need to build an arsenal of credibility-enhancing...
Brenda Collins's insight:

Word of mouth campaigns are especially important to start-ups or companies who do not have a large marketing budget. Word of mouth campaigns can be extremely effective, but requires consistency. 

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Sharp dressed man - Leadership is a Verb ™

Sharp dressed man - Leadership is a Verb ™ | Leadership | Scoop.it
The window guy comes in to bid and he says “you understand how this all works.”  The drywall texture...
more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Network of 31 LEOs to support start-ups and small businesses launched today - Business and Leadership - Small Business

The nationwide network of 31 local enterprise offices (LEOs), aimed at delivering an improved...
Brenda Collins's insight:

Small Business is the backbone of any economy. Create jobs - support small business.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

When to fire a client - Business Sanity

If you’ve been in business for a while, it’s likely that you’ve run across a client or two, (or...
more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

What Unhappy Customers Want | MIT Sloan Management Review

What Unhappy Customers Want | MIT Sloan Management Review | Leadership | Scoop.it
Customers are unsatisfied with complaint handling despite years of effort. A new approach is needed.
Brenda Collins's insight:

Why driving your company to provide exceptional customer service is especially critical to today's companies for sustainability,

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Team 'Ban Bossy' or Not: 3 Reasons Why Hiring Women In Tech Grows Business.

Team 'Ban Bossy' or Not: 3 Reasons Why Hiring Women In Tech Grows Business. | Leadership | Scoop.it
As of late, there has been a lot of news about female employees at startups. Here are a few reason to get women on board.
Brenda Collins's insight:

Let's start a trend!!! #morewomenontheboard

 

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Pete Cashmore And Olivier Fleurot: The Truth About Millennials At Work

Pete Cashmore And Olivier Fleurot: The Truth About Millennials At Work | Leadership | Scoop.it
I caught up with Pete Cashmore, the Founder and CEO of Mashable, as well as Olivier Fleurot, the CEO of MSLGROUP, to talk about their new study called "The Millennial Compass". The study was released at this years SXSW and found that Millennials are focused on achieving through personal networks and technology. They [...]
Brenda Collins's insight:

Wow, an insightful article. Personally, I have seen a clash of generations in the workplace.  It all comes down to adjustments in how we manage, as in my case, baby boomers, and how we approach work as in the Millennials. Let's face it we are in a transitional period between generations.and for a business to be sustainable we must recognize those differences. Not only recognize, but be committed to understanding those differences and adjusting accordingly. It can be done if all share common goals.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Can Conversocial Improve Customer Service Experiences?

Can Conversocial Improve Customer Service Experiences? | Leadership | Scoop.it
Conversocial, a cloud-based provider of social customer service software, is out with a major upgrade. Called Conversations, it is designed to help companies manage social media comments from contact centers. Joshua March, founder and CEO, told CMSWire that some companies use traditional ticketing systems, while others employ multi-channel contact center systems that "add social as just another channel" — as if it were email. But those systems, March said, are designed primarily Topic: Social Business.
Brenda Collins's insight:

Have worked with a company  that does this type of service for their clients. They do a great job in providing this extra business intelligence to their clients and excellent customer service to their clients customers. However, you need to have people working in your corner that know who to properly operate this type of social media customer service.

more...
No comment yet.
Scooped by Brenda Collins
Scoop.it!

Why Is Wrong with Your Business Model?

Why Is Wrong with Your Business Model? | Leadership | Scoop.it
It doesn’t matter what you do with your business if you don’t know why you do it.
more...
No comment yet.