Customer Service: Aussen fächern-innen bündeln
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Customer Service: Aussen fächern-innen bündeln
Die digitale Tageszeitung von Marketing Resultant zu Trends, Lösungsänsätzen, Technologien und Best Practice Beispiele  für einen zeitgemässen Kundenservice                          http://www.marketing-resultant.de
Curated by Harald Henn
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Geht's auch einfach - (Digitale) Service einfach(er) gestalten erzeugt Loyalität

Smarter Service Talk mit Harald Henn
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Design thinking - Aufbruch zur Innovation - Ideenwerk BW

Design thinking - Aufbruch zur Innovation - Ideenwerk BW | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Design thinking soll besser den Weg zu durchschlagenden Innovationen bahnen. Doch deutschen Unternehmen müssen sich erst daran gewöhnen.

Via Michael Sabah
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Fokusgruppen: der beste Weg um Innovation im Keim zu ersticken 

Fokusgruppen: der beste Weg um Innovation im Keim zu ersticken  | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Während sich 89 Prozent der Unternehmen in diesem Jahr durch Customer Experience von der Konkurrenz abheben wollen, haben nur ein Viertel der Führungskräft

Via Michael Sabah
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Your CEO Guide To Customer Experience

Your CEO Guide To Customer Experience | Customer Service: Aussen fächern-innen bündeln | Scoop.it

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Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 23, 1:51 AM
"In most companies, there are a handful of critical customer journeys. Understanding them, customer segment by customer segment, helps a business to maintain focus, have a positive impact on customer satisfaction, and begin the process of redesigning functions around customer needs. " - Have you fully mapped your customer journeys, and identified your key customer segments?
 
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Customer Experience: 10 erstaunliche Fakten [Infografik] | Marketing & Vertrieb | Haufe

Customer Experience: 10 erstaunliche Fakten [Infografik] | Marketing & Vertrieb | Haufe | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Wir zeigen 10 Statistiken zur Customer Experience, die zeigen, wie wichtig die Kundenzufriedenheit heute ist. Inklusive erkenntnisreicher Infografik.
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5 Ways Chat Bots Will Revolutionize Customer Service

5 Ways Chat Bots Will Revolutionize Customer Service | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Chat bots enable faster, efficient, and personalized service for more seamless customer experiences.

Via Vocalcom, Ledey Jean-François, Colin Taylor TRG
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Vocalcom's curator insight, July 28, 3:30 AM

Customer service is rapidly evolving in this new era of conversational commerce. As messaging apps increasingly become prime channels for customer engagement, brands are shifting focus to providing more personalized, comprehensive, and timely service. The hot new technology to deliver such premium service is chat bots, which many believe will transform customer service as we know it. 

 

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Marketingprozesse müssen sich ändern: Zehn Tipps für die Customer Journey

Marketingprozesse müssen sich ändern: Zehn Tipps für die Customer Journey | Customer Service: Aussen fächern-innen bündeln | Scoop.it
An jedem Touchpoint – ob Online-Ad, Live-Veranstaltung, Download-Center oder direkter Vertriebskontakt etc.
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Why We All Need Design Thinking

Why We All Need Design Thinking | Customer Service: Aussen fächern-innen bündeln | Scoop.it

Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics.


Via Eric_Determined / Eric Silverstein
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tonnytran's comment, July 25, 10:46 PM
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AcrobaticDesigns's curator insight, July 26, 12:35 AM
#DesignThinking: here creativity takes over problem solving, leads to innovation which could benefit customer in the long run.
Lee-ann Dias's curator insight, August 11, 7:47 AM
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Omnichannel: Mobile-Banking verdrängt Online-Banking | Marketing & Vertrieb | Haufe

Omnichannel: Mobile-Banking verdrängt Online-Banking | Marketing & Vertrieb | Haufe | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Mobile-Banking entwickelt sich zu einem entscheidenden Kanal für Bankgeschäfte und trägt gleichzeitig zu einer hohen Kundenloyalität bei. So das Ergebnis einer Studie von Bain & Company.
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Faktor Mensch: Womit man Kunden wirklich überzeugt

Faktor Mensch: Womit man Kunden wirklich überzeugt | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Die Studie "Digital Disconnect in Customer Engagement" von Accenture Strategy basiert auf der jährlichen durchgeführten Verbraucherumfrag
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Customer Personalization Key to Building Positive Customer Experiences

Customer Personalization Key to Building Positive Customer Experiences | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Customer personalization enables companies to provide memorable experiences for consumers by treating them as individuals.

Via Vocalcom
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Kundenberatung in einer Bankfiliale im Jahr 2035

Kundenberatung in einer Bankfiliale im Jahr 2035 | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Wie sich Bankfilialen im Jahr 2035 durch gezielten Technologieeinsatz von der „rein digitalen“ Konkurrenz abheben könnten.
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Executive’s Guide to Customer Experience

Executive’s Guide to Customer Experience | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Do you want to improve your organization's customer experience? It takes more than making some superficial changes. This page will help executives understand what it takes to create significant, sustainable improvements. Start by watching this three minute video. It explains that customer experience is a reflection of the company's culture and operating processes, which means the sustainable improvements will…
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Orlando Delgado's curator insight, July 13, 7:16 AM
The customer experience is the key...
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Customer Experience Management: Ganzheitlich Kundenerlebnisse gestalten

Gerd Leonhard (Futurist, Strategie-Coach und CEO von „The Futures Agency") - The customer of the future: Trends der nächsten 5 Jahre
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Omni-Channel Wake-Up Call in New Study: Fragmented Customer Experience Makes Consumers Work Harder Than Ever to Reach Companies for Help | Business Wire

Omni-Channel Wake-Up Call in New Study: Fragmented Customer Experience Makes Consumers Work Harder Than Ever to Reach Companies for Help | Business Wire | Customer Service: Aussen fächern-innen bündeln | Scoop.it
New Northridge Group study of the State of Customer Experience reveals consumers have to work harder than ever to reach companies for help, with 55% u

Via Colin Taylor TRG
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Colin Taylor TRG's curator insight, August 22, 7:12 AM

The poor state of #customerexperience today. There is lots of opportunity to improve. How will u get started? #custserv #cx

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7 Tools to Help You Map the Customer Journey

7 Tools to Help You Map the Customer Journey | Customer Service: Aussen fächern-innen bündeln | Scoop.it
These 7 tools will help you define, map and act on the customer journey to create better experiences for your customers.
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Die mobile Customer Journey: So könnte sie aussehen

Die mobile Customer Journey: So könnte sie aussehen | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Mobil sehen Customer Journeys ganz anders aus als klassisch online. Kunden erwarten mehr und anderen Service. Wir geben 6 Tipps.
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Definition: Was ist Design Thinking? | Projektmanagement

Definition: Was ist Design Thinking? | Projektmanagement | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Design Thinking ist ein Ansatz zur Problemlösung, der innovative Ideen hervorbringen soll. Er kann auf alle Lebenssituationen und nicht nur in Wirtschaft und IT angewendet werden.

Via Michael Sabah
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Customer journey mapping an assortment of case study's and templates

Customer journey mapping an assortment of case study's and templates. How to start with customer journey mapping.

Via Michael Sabah, Marc-Andre Berclaz, Fred Zimny
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Bankkunden fordern mehr und besseren digitalen Service | Marketing & Vertrieb | Haufe

Bankkunden fordern mehr und besseren digitalen Service | Marketing & Vertrieb | Haufe | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Immer mehr Bankkunden erwarten ein komplett digitalisiertes Angebot ihrer Bank – vom jederzeit erreichbaren Kundenservice, über Mobile-Banking-Angebote bis hin zu Finanz-Apps.
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Using Lego Serious Play as a Design Thinking Tool

Using Lego Serious Play as a Design Thinking Tool | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Lego bricks extend their role as a play toy to contribute to design thinking inside large organizations through the Lego Serious Play tool.

Via Michael Sabah
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CRM, Customer-Journey und -Experience : Neue Lösungen für Marketing, Vertrieb und Kunden-Management

CRM, Customer-Journey und -Experience : Neue Lösungen für Marketing, Vertrieb und Kunden-Management | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Heute dreht sich alles um den Kunden. Die Customer Journey und die Customer Experience stehen im Fokus der Unternehmen. Doch um die eigene Klientel zufriedenzustellen, brauchen die Mitarbeiter in Marketing, Sales und Services die richtigen Tools.
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Moving From Reactive To Proactive Customer Experience | CustomerThink

Moving From Reactive To Proactive Customer Experience | CustomerThink | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Moving From Reactive To Proactive Customer Experience by @KevinLeifer https://t.co/nQbSrxcOVz via @CustomerThink
Via Journifica
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Implementing Digital Architecture | thoughtleadership.liquidhub.com

Implementing Digital Architecture | thoughtleadership.liquidhub.com | Customer Service: Aussen fächern-innen bündeln | Scoop.it

Via zendreamer, Fred Zimny
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Warum digitale Zerstörung manchmal besser ist als digitale Transformation [Kolumne]

Warum digitale Zerstörung manchmal besser ist als digitale Transformation [Kolumne] | Customer Service: Aussen fächern-innen bündeln | Scoop.it
Unternehmen tun sich schwer mit der digitalen Revolution.
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