Email Marketing - Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.
Marketplace.org How to use social media for effective customer service Marketplace.org Beasley says there is an art to complaining and offers these tips to consumers to get effective customer service on social media: "One of the first things I...
What do you do when you have a problem with a brand’s product or service?You go online, right? You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone. But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....
Is your company more focused on acquiring new customers or nurturing existing ones? Though 63% of marketers consider customer acquisition to be the most important advertising goal, successful companies know that engaging their loyal customers is critical to their bottom line. Recently, FiveStars performed an analysis of 14 million store visits from more than 1 million customers, as well as the results of loyalty programs from over 2,000 businesses. The study found that loyal customers (those who visited stores at least 10 times) account for about 20% of the company's customers. Businesses, however, shouldn't scoff at the deceptively low percentage. That 20% drives 80% of your business's total revenue and 72% of total visits to your business. According to FiveStars, "depending on the vertical, loyal customers can account for up to 84% of total visits." Best of all, loyal customers spend 10 times more than new ones.
Had I rushed my customer, he might not have been able to share with me the important everyday happenings in our industry that he sees from the opposite side of the street. His insider information clues me in to new products available in our market, hard-to-spot changes he sees happening in the industry, and of course his experience in dealing not just with my company but with my competitors. Thus, my choice to listen was a judicious one. It gave me competitor intel, highlighted needs I could create products to fill in a changing market.
Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the help of customer loyalty programs. Step 1: Understand how loyalty programs affect lifetime value. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. Step 2: Determine what is important to you and to your shoppers. Rewarding repeat shoppers with points increases annual visits by up to 20%. Step 3: Segment, personalize, and remarket. 62% of shoppers don’t think that brands they’re most loyal to are doing enough to reward them. Research confirms that customers are more likely to remain loyal to a company if rewards are offered. In fact, 75% of consumers would switch brands if offered real-time discounts and promotions while shopping on a site.
The Guardian (blog) Good customer service: what not to do The Guardian (blog) Here are some instructive examples of horror-show customer service interactions I have received in the last few weeks, while moving home and switching services.
Why Improving The Customer Experience Matters: A Love Story Forbes This is your opportunity to be crystal clear on the possible ways you can serve your customers better, requiring the least amount of effort for them to change or adapt to you.
Social Media is no longer a trend as much as it is a way of life – gone are the days of picking up the phone to contact our nearest and dearest, or waiting (How #socialmedia is transforming #customer behaviour: http://t.co/Kz9pl40uZe...
7 Mobile Tools for Customer Communication Street Fight Mobile When it comes to customer service, convenience is everything. Businesses that expect customers to reach out with questions in person or via telephone are taking the wrong approach.
Recent research from AbsolutData and Alteryx has found that 82 percent of businesses are using customer analytics today, and 95 percent plan to increase their investment in analytics technology in the near future. However, understanding these analytics requires a new, holistic approach that turns information into insight and insight into impact that many companies are failing to deliver. The accompanying infographic outlines the top three challenges companies are currently facing when it comes to leveraging customer analytics.
It is important for B2B companies to understand the unique habits of their customer base so that they can refine their marketing strategies accordingly. Luckily, a new study from ExactTarget and Pardot is shedding light on the subject. Key excerpt... The State of Demand Generation study provides some suggested best practices for B2B companies, including content strategies for each stage of the buying cycle. Check them out below: Stage One: This content should be broad and help readers understand a problem. Try to limit the promotional nature of this content, and make sure that it provides value to the audience. It is a good idea to determine the keywords that prospects use when they start their research, and produce content for those terms. Some examples of good stage one content include blog posts, industry articles and infographics. Stage Two: This content should nurture customers. A good way to do this is to show social proof of your product or service’s value, because user-generated content is always influential. Examples of ideal stage two content include video testimonials, analyst reports, webinars or ROI calculators. Stage Three: Stage three content should prove that your company is the right choice, because these prospects are almost ready to make a decision. Use this stage to promote your brand and identify your product or service’s strengths. Content examples include buyer guides, sample RFPs and competitor comparison documents.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.