customer profiling
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Updated information about CRM in digital society.
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Professional Service is the Differentiator for Commence CRM | Commence CRM Blog

Professional Service is the Differentiator for Commence CRM | Commence CRM Blog | customer profiling | Scoop.it
4129 Professional Service is the Differentiator for Commence CRM,, Commence CRM, Commence Corporation, Sales CRM, Contact Management (Professional Service is the Differentiator for Commence CRM http://t.co/KF7UGTJoYJ...
Yu Ji's insight:

It is a fact that online CRM software programs have proven to be an excellent tool for facilitating change and helping business to improve sales execution and customer service, but like an automobile that’s driven by a human being, CRM software doesn’t work by itself. So to build a professional CRM, first of all, people have to be professional

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Realizing the Benefits of Internet of Everything for Customer Experience: Part 1 #IoE

Realizing the Benefits of Internet of Everything for Customer Experience: Part 1 #IoE | customer profiling | Scoop.it
We’re entering the age of the Internet of Everything (IoE), which is about connecting the Internet to the physical world (people, process, data, and things).
Yu Ji's insight:

What technology can do in CRM is to institutionalize new processes, employee/partner behaviors and ways of doing business, measure and alert on performance to customer expectations, changes in customer behavior patterns. To differentiate and compete on customer experiences requires companies to transform themselves. And that started with people(culture), processes (strategy and BPM), and technology – in exactly that order.

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Yu Ji's comment, April 23, 2013 8:36 AM
What technology can do in CRM is to institutionalize new processes, employee/partner behaviors and ways of doing business, measure and alert on performance to customer expectations, changes in customer behavior patterns. To differentiate and compete on customer experiences requires companies to transform themselves. And that started with people(culture), processes (strategy and BPM), and technology – in exactly that order.
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INFOGRAPHIC: Self-Service Customer Service Experience | CustomerThink

RT @interactionsco: INFOGRAPHIC: Self-Service Customer Service Experience | CustomerThink – http://t.co/4EORIVrSoS
Yu Ji's insight:

If you wannna reach more effective customer interaction, first of all, you need to know what customers are thinking about!

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Why Social Media Is Shit

Why Social Media Is Shit | customer profiling | Scoop.it

Why Social Media is Shit - On #Appitive http://t.co/aL12tsY862

Very interesting comparison between 'the facebook version of you' and 'the realistic version of you'.

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Yu Ji's comment, April 23, 2013 8:44 AM
Very interesting discussion on how social media ruins our life. Definitely, in no way can we abandon social media like facebook. But what is important in social CRM is to discovery the realistic version of customer behind the so-called 'facebook version'.
Yu Ji's curator insight, April 24, 2013 5:33 AM

Very interesting discussion on how social media ruins our life. Definitely, in no way can we abandon social media like facebook. But what is important in social CRM is to discovery the realistic version of customer behind the so-called 'facebook version'

Rescooped by Yu Ji from Public Relations & Social Marketing Insight
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How to Use Pinterest to Promote Your Products | Social Media Examiner

How to Use Pinterest to Promote Your Products | Social Media Examiner | customer profiling | Scoop.it

Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially....


Via Jeff Domansky
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Best-in-Class CRM Solution for the Global Freight Industry

Best-in-Class CRM Solution for the Global Freight Industry | customer profiling | Scoop.it
Demo our revolutionary, best-in-class CRM Solution for the Global Freight Industry - http://t.co/0oUt34d7DX
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Use FUN Theory To Increase Ecommerce Conversions [Videos]

Use FUN Theory To Increase Ecommerce Conversions [Videos] | customer profiling | Scoop.it
There is a way to encourage customers to participate or what is the same to encourage him to buy. It's called The Fun Theory, a phenomenon that uses game techniques to influence and motivate people.

Via Martin (Marty) Smith
Yu Ji's insight:

During CRM, high customer pariticipating rate is a very important requirement. Fun Theoey can be used to figure out how to motivate customers most effectively.

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Martin (Marty) Smith's curator insight, April 23, 2013 12:04 PM

Small Moves In Big Numbers

When I was a Director of Ecommerce a .5% increase in our conversion rate was worth a half a million bucks. You know we were testing and tweaking, tweaking and testing. 

If I only knew THEN what I know now about gamification we could have achieved more than a .5% gain. I make this claim with caution. Ecommerce websites are tuned to do a single thing - move visitors to buyers. 

If your conversion rate is over 10% I wouldn't touch a thing until it begins to lag. If your conversion rate is in the more typical 4% range TEST a little gamification as described here to see if you can find that elusive conversion rate increase that lives out there near Mach 2. 

Good luck. Report any gamification to conversion breakthroughs and I will curate in.  

Luigina Sgarro's curator insight, April 28, 2013 6:44 PM

Fun can be also key to discover our passion. What do we have more fun at?
Il divertimento può aiutarci a scoprire la nostra passione. Che cosa ci diverte di più fare? 

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Why Social Media Is Shit

Why Social Media Is Shit | customer profiling | Scoop.it

Why Social Media is Shit - On #Appitive http://t.co/aL12tsY862

Very interesting comparison between 'the facebook version of you' and 'the realistic version of you'.

Yu Ji's insight:

Very interesting discussion on how social media ruins our life. Definitely, in no way can we abandon social media like facebook. But what is important in social CRM is to discovery the realistic version of customer behind the so-called 'facebook version'

more...
Yu Ji's comment, April 23, 2013 8:44 AM
Very interesting discussion on how social media ruins our life. Definitely, in no way can we abandon social media like facebook. But what is important in social CRM is to discovery the realistic version of customer behind the so-called 'facebook version'.
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Social Media Musts For Exceptional Internet Marketing - LennyBerlingieri.com

Social Media Musts For Exceptional Internet Marketing - LennyBerlingieri.com | customer profiling | Scoop.it
Internet marketing requires all sorts of flavors of social media, and each one attracts a different target audience and expects a different type of ...
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Yu Ji's comment, April 23, 2013 8:46 AM
Here are some tips on how to use social networks to do better internet marketing for the business.
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Realizing the Benefits of Internet of Everything for Customer Experience: Part 1 #IoE

Realizing the Benefits of Internet of Everything for Customer Experience: Part 1 #IoE | customer profiling | Scoop.it
We’re entering the age of the Internet of Everything (IoE), which is about connecting the Internet to the physical world (people, process, data, and things).
more...
Yu Ji's comment, April 23, 2013 8:36 AM
What technology can do in CRM is to institutionalize new processes, employee/partner behaviors and ways of doing business, measure and alert on performance to customer expectations, changes in customer behavior patterns. To differentiate and compete on customer experiences requires companies to transform themselves. And that started with people(culture), processes (strategy and BPM), and technology – in exactly that order.
Yu Ji's curator insight, April 24, 2013 5:34 AM

What technology can do in CRM is to institutionalize new processes, employee/partner behaviors and ways of doing business, measure and alert on performance to customer expectations, changes in customer behavior patterns. To differentiate and compete on customer experiences requires companies to transform themselves. And that started with people(culture), processes (strategy and BPM), and technology – in exactly that order.

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Negative Effects Of Social Media On Your Health From SymptomFind.com

Negative Effects Of Social Media On Your Health From SymptomFind.com | customer profiling | Scoop.it
Using social media sites in a way they were intended to be used can be a rewarding experience. However, there are some concerns about the negative effects some people may suffer from overuse.
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Yu Ji's comment, April 22, 2013 10:45 AM
LoL.Everything should be kept in a balance including various kinds of social CRM.
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Why Marketing Automation is the Perfect Complement to Your CRM | Marketing Automation - Pardot

Why Marketing Automation is the Perfect Complement to Your CRM | Marketing Automation - Pardot | customer profiling | Scoop.it

Overview...

 

So what are a few examples of how your CRM and marketing automation tool can work together? Let’s take a look:

Behavioral TrackingAutomate Lead Qualification and AssignmentTie Revenue to CampaignsSend Targeted MessagesCreate Campaigns around Landing PagesGet Real-Time Activity Alerts

 


Via marketingIO
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marketingIO's curator insight, April 16, 2013 6:59 AM

But you already know this. Look: can you create custom objects that deliver these features? Of course, but the cost (build out and maintenance) far exceeds what is available from vendors. Please click through if additional details are needed.


  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Yu Ji's comment, April 16, 2013 12:24 PM
Wanna effecient customer profiling? Wanna effective and easy marketing? Try this, marketing automation!!
Isriyanti Akira's curator insight, July 1, 2013 11:08 PM

A great examples of the possibilities on a Marketing Automation function within a CRM System