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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | customer profiling | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...


Via Jeff Domansky
Yu Ji's insight:

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

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Jeff Domansky's curator insight, May 16, 2013 2:57 PM

Seven great questions that will help PR and marketing create content that means something to readers.

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Updated information about CRM in digital society.
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10 Things to Consider When Creating a Blog for Your Business

10 Things to Consider When Creating a Blog for Your Business | customer profiling | Scoop.it
Outlined are 10 critical components to consider when creating a blog for your business. Engaging a blog writing service can help your business to be most effective with its content marketing efforts.
Yu Ji's insight:

These are some essential factors to consider before getting started courtesy of social media today, to better improve the effeciency of business operations.

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


Via Martin (Marty) Smith
Yu Ji's insight:

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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5 Hospitality Tips for Achieving Top Rated Customer Satisfaction | Business 2 Community

5 Hospitality Tips for Achieving Top Rated Customer Satisfaction | Business 2 Community | customer profiling | Scoop.it
Even during a global recession, the hotel industry can thrive and often continue to grow by improving their customer satisfaction and customer service.
Yu Ji's insight:

Customers are different in hotel industry from old days. These days, customers start their hotel searches online and spend time comparing prices and reading reviews. If the customer is a smartphone or tablet user, the time spent studying and reviewing various choices increases, meaning hospitality impressions begin long before the customer walks through the door. 

As a result, hotels need to take these changes into consideration to take corresponding change to provide better customer service for them.

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5 Ways Most Businesses are Wasting Time On Social Media

5 Ways Most Businesses are Wasting Time On Social Media | customer profiling | Scoop.it
The truth is that most businesses aren’t making any money off of social media. On the contrary, most businesses are wasting time on social media.
Yu Ji's insight:

Bomb!! Every company is talking about developing and using social media, however, does the company really get what it need through this or just follow this trend aimlessly?! Business really should think carefully before they decide to spend time and energy on social media. Here are some metrics th atcan be used before or during the Social Media implementation to evaluate whether it should continue or how to further develop it.

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Social Media: It's About Risk and Reward

Social Media: It's About Risk and Reward | customer profiling | Scoop.it
When it comes to social media, I do take risks.  I have to.  There are just too many people involved in the social media adventure who are too compelling to ignore or delete or refuse or turn away ...
Yu Ji's insight:

Exactly. Every business is applying their social media aiming to increase their reputation or improve their CRM. However, during the SCRM, people are more focused on its benefits and ignored the risks, which can also be quite detrimental because the controling power are more belonging to customes but company itself.

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Social Media Is Changing The Customer Experience [INFOGRAPHIC]

Social Media Is Changing The Customer Experience [INFOGRAPHIC] | customer profiling | Scoop.it
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]

Via Martin (Marty) Smith
Yu Ji's insight:

Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.

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Martin (Marty) Smith's curator insight, May 11, 2013 9:13 AM

16% of all customer service inquiries come via social media. Is your company listening?

AdriM's curator insight, May 14, 2013 11:17 AM

"51% trust on line customer forums more than an organization's website." One of the many reasons why companies should invest in social media.

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How to Improve Customer Service: The Universal Inbox

How to Improve Customer Service: The Universal Inbox | customer profiling | Scoop.it
Improve your customer service with a Universal Inbox. Click to watch the Universal Inbox in action.
Yu Ji's insight:

An amzing webpage which tells that something different have happened to customers and business should take corresponding measures to cope with that. Again, an amazing webpage even with the purposeful advertisement.

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The 10 Golden Rules of a Bad Customer Experience I By Steven Walden and David Ive

The 10 Golden Rules of a Bad Customer Experience I By Steven Walden and David Ive | customer profiling | Scoop.it
Going on a luxury cruise should be the time of your life. That is unless you share it with a 2,500 strong ‘gang of raucous, heavy-drinking, leather-clad bikers’.
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Just plain COOL

Just plain COOL | customer profiling | Scoop.it
The customer experience lifecycle (RT @walsh_d: The customer experience lifecycle http://t.co/DSvgS2WBn5)
Yu Ji's insight:

This simple picture reveals the lifecycle of customers' experience, from the need satisfying to the final loyalty establish. It is a relative long period, but still quite worth because of the long-term benefits under it.

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The Value of Enterprise Specific “Social Data” - Social Data within Social Customer Relationship Management (Social CRM) (Oracle Social Spotlight)

The Value of Enterprise Specific “Social Data” - Social Data within Social Customer Relationship Management (Social CRM) (Oracle Social Spotlight) | customer profiling | Scoop.it

Via Fred Zimny, Neal Shen
Yu Ji's insight:

Six steps to help your business implement a Social CRM approach at the first stage!! Clear and simple to follow!

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John Clinton's comment, May 10, 2013 10:45 AM
This is where social CRM tools play a key role. They enable merchants to stay connected to customers using social channels, which can lead to increased sales and more satisfied customers.
John Clinton's curator insight, May 10, 2013 10:45 AM

This is where social CRM tools play a key role. They enable merchants to stay connected to customers using social channels, which can lead to increased sales and more satisfied customers.

David Lacroix's curator insight, May 21, 7:29 AM

How to leverage social data to better build a brand loyalty

Rescooped by Yu Ji from It's Your Business
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The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | customer profiling | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?

Via The Fish Firm
Yu Ji's insight:

Excellent post and a great way to understand the root of viral success!

 

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Joey Stinson's curator insight, May 13, 2013 2:32 PM

hmmm.....this seems to be a rather bold statement. 

Greg Bonsib's curator insight, May 13, 2013 9:49 PM

Content is at the heart of the matter.

Billy R Bennett's comment, May 13, 2013 11:57 PM
Great article.
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Crafting the Customer Experience for People Not Like You « 800 CEO Read

Crafting the Customer Experience for People Not Like You « 800 CEO Read | customer profiling | Scoop.it
Yu Ji's insight:

It’s easy to share something you love with someone else, particularly when you know that person likes the same things you do. It’s exciting to be the one to introduce them to something you know they’ll flip over. But what if you gushed enthusiastically about something to someone and their response was, “Why would anyone want that?”

Actually, all marketers are emphasizing personalised service, which means firms are far more likely to meet customers that vary differently from one another.So, how to deal with this problem? This post provides us with some information that can help us understand different people and their buying habits better.

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Samsung, online anonymity and the need for social media regulation

Samsung, online anonymity and the need for social media regulation | customer profiling | Scoop.it
Following the news that Samsung has been posting anonymous comments slamming rival HTC, is it time to introduce social media regulation?
Yu Ji's insight:

The advantages of engaging through social media are well documented. Companies can enjoy a closer relationship with their customers and clients. In this case, what Samsung intended at firstwas to use social media to beat its rival: HTC.

However, the risk to brands also needs to be noted especially when business have no idea about who they are engaging with. When people are anonymous, they can effectively say things with no repercussions. Just look at the damages of online bullying and trolling. In the same way a company’s name can be slandered. That’s what happened finally to Samsung.

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People are channels too: How staff deliver omnichannel experience | MyCustomer

People are channels too: How staff deliver omnichannel experience | MyCustomer | customer profiling | Scoop.it
Much has been written about the changes need to execute omnichannel, but little about the need for an evolution of people.

Via Brendan Dykes
Yu Ji's insight:

People are the most important part in business operation, both for the employees and the customers. These are some strategies people can take to improve from both these two aspects.

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Cure Your Service Desk With Customer Experience | Forrester Blogs

Cure Your Service Desk With Customer Experience | Forrester Blogs | customer profiling | Scoop.it
My latest blog - Cure Your Service Desk With Customer Experience | @Forrester Blogs http://t.co/8UfJyaK9bw #itsm #ForrForum

Via Fred Zimny
Yu Ji's insight:

We need to start assessing IT’s value from a people-centric perspective.

To achieve this, three questions are very essential for IT service desks to ask themselves:

1. Did the ‘interaction’ meet customers' needs?

2. Was the ‘interaction’ easy?

3. Was the ‘interaction’ enjoyable?

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Social Media

Social Media | customer profiling | Scoop.it
How Businesses Spend Their Social Media Dollars / Flowtown (@aj flowers) (How Businesses Spend Their Social Media Dollars / Flowtown (@aj flowers) http://t.co/keKrztPvde via @pinterest)...
Yu Ji's insight:

A picture describes different spending of diffrent sized business on their social media.

Social media will be a bigger marketing channel than both email and mobile, but still a small fraction of search or display advertising.

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6 tips for improving mobile customer experience - Mobile Commerce Daily - Columns

6 tips for improving mobile customer experience - Mobile Commerce Daily - Columns | customer profiling | Scoop.it
Las Vegas SMS: 6 tips for improving mobile customer experience http://t.co/bksIp0KVpb
Yu Ji's insight:

Currently, mobile business contributes a great part ebusiness, which means businesses need to consider both online experience and mobile experience of thrie cutsomers. Here are some strategies firms can use to improve their mobile customers' experience and the top principle is to make mobile engagement easy for the customers.

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Rescooped by Yu Ji from Public Relations & Social Media Insight
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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | customer profiling | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...


Via Jeff Domansky
Yu Ji's insight:

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

more...
Jeff Domansky's curator insight, May 16, 2013 2:57 PM

Seven great questions that will help PR and marketing create content that means something to readers.

Rescooped by Yu Ji from Business Improvement
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Work On – Not In – Your Business

Work On – Not In – Your Business | customer profiling | Scoop.it

Via Daniel Watson
Yu Ji's insight:

Lots business are thing about work in their business.However, it is far more important to carry it out from the whole perspective, which means 'work on the business'. Also, the reason why it is so important for every business owner to spend time working ON their business is ''If you don't drive your business, you will be driven out of business''.

This excellent article, suggests that a business owner needs to allocate at least a day a week to effectively work on their business, and it provides a list of 10 things a business owner should be doing when working on their business.

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Daniel Watson's curator insight, May 14, 2013 5:10 AM


The majority of small and not so small business owners, find themselves buried every day in the day to day challenges of business survival, and rarely make time to look at the bigger picture and position their business for the future.


It is far from unusual for a harried business owner to understand the need to make the time to work on their business, but when time is made for this purpose, to then realise that they don't really know how to proceed or how much time to devote to this key task.


This excellent article, suggests that a business owner needs to allocate at least a day a week to effectively work on their business, and it provides a list of 10 things a business owner should be doing when working on their business.

Flavio Troia's curator insight, May 14, 2013 7:53 AM

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What Do Customers Want to Hear? | Entrepreneur Magazine

What Do Customers Want to Hear? | Entrepreneur Magazine | customer profiling | Scoop.it
The subject must be important to potential buyers. (CUSTOMER SERVICE: What customers want to hear? http://t.co/5JMZdP3UsW
#customer #success)
Yu Ji's insight:

A new idea in this post is that it is not what you are selling but what customes are wanting that matter. The entrepreneur must accept that the consumer is not irrational for not buying his service. The consumers’ own needs and beliefs must be respected. This is a hard but necessary lesson for entrepreneurs to learn: Consumers will part with their money for goods and services they perceive as being valuable. It makes no sense to argue with them; either supply something they want or find a way to convince them that they need the ones offered.

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Save Your Relationship With Your Customers Using CRM | Repeat Customer

Save Your Relationship With Your Customers Using CRM | Repeat Customer | customer profiling | Scoop.it
The sole purpose of Customer Relationship Management used to be to build and store a bunch of profiles on your customers so you could target them with tailored (Rocky relationship with your customers?
Yu Ji's insight:

The campaign of customer relathionship management has been changed with the evolution of Social Media. Resulting in a power shift. The customers now have the power and control. The power to change a brands image by voicing their opinion on the internet, for everyone to see.Under such situation, it is necessary for business to make sure their customers feel vualued is vital.

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Voice of the Customer: How to design a VoC programme

Voice of the Customer: How to design a VoC programme | customer profiling | Scoop.it
Experts share step-by-step guidance on building a Voice of the Customer programme.
Yu Ji's insight:

Increasing number of companies are take the vioce of customer programme to improve their service and relationship with customers. For those just starting out, the temptation is to just go out and blitz it – collect lots of data from lots of customers, gathering as much feedback as possible. However, if they don't have a clear picture about what to actually do with the data being collected, then this is futile – it’s just listening for the sake of listening, rather than listening for the sake of improving the experience. From this post, you can get some step-by-step guidance on building a Voice of the Customer programme.

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Customer Experience: How to Delight and Disappoint a Customer - Business 2 Community

Customer Experience: How to Delight and Disappoint a Customer - Business 2 Community | customer profiling | Scoop.it
Customer Experience: How to Delight and Disappoint a Customer
Business 2 Community
So if you want to delight your customers then do the unexpected. Anticipate and meet customer needs in way that simplifies-enriches your customers lives.
Yu Ji's insight:

Every business is thinking about delighting their customers. And this post will help you think in an opposite way:  for customers, what kind of experience would be one of disappointment? Maybe this question is as valuable as how to delight them.

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Creating around the customer: design thinking and social media

Creating around the customer: design thinking and social media | customer profiling | Scoop.it
Design thinking is all about getting closer to your customers to really understand what they do, how they think and what they need, so you can focus
Yu Ji's insight:

In this post, there is a special view on social media designing: from the customer's perspective instead of the company's. The key point is to bringing your customers into the design process. Several interesting examples have been given, such as Zappos and Giffgaff.

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Five Mistakes Businesses make using Social Media in Dubai | Social Media Dubai, SEO Dubai, Web Design UAE

Five Mistakes Businesses make using Social Media in Dubai | Social Media Dubai, SEO Dubai, Web Design UAE | customer profiling | Scoop.it
Many businesses in Dubai are investing both time and money in Social Media Marketing but still not able to get results of their marketing strategy due these mistakes (RT @Web_Design_UAE: Five Mistakes Businesses make using Social Media in Dubai
Yu Ji's insight:

As businesses are recognizing the power of social media as a marketing tool, they are investing more and more time in using these social networking platforms to  empower interaction with their consumers. However, the dilemma is although many of the businesses are investing both time and money in Social Media Marketing, they still cannot get the best out of their marketing strategy. One main reason is the misunderstanding or misuse o social media. Thus, to achieve better performance of social media, these key mistakes need to be avoided.

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