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Scooped by Anaïs Richardin
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LOUIS VUITTON OU L’ART DE LA RELATION CLIENT SU...

LOUIS VUITTON OU L’ART DE LA RELATION CLIENT SU... | Customer marketing | Scoop.it
Si à la base, Twitter n’a pas été pensé comme un outil de gestion de relation client (GRC), il est de plus en plus utilisé par les particuliers pour communiquer avec les marques.
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Integrating Individual Rewards With Community Engagement [Future of Retail] - PSFK

Integrating Individual Rewards With Community Engagement [Future of Retail] - PSFK | Customer marketing | Scoop.it
How tying loyalty to community engagement can benefit customers, retailers and brands.
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Is Loyalty Lost In A World of Points And Leaderboards? [Future Of Retail] - PSFK

Is Loyalty Lost In A World of Points And Leaderboards? [Future Of Retail] - PSFK | Customer marketing | Scoop.it
PSFK Labs looks at Community Loyalty as a way for companies to craft emotional perks to build long-term loyalty.
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