86% of adults in the UK belong to at least one loyalty programme, but how is it different for social media users? New ICM research uncovers just how online bargain-hunting isn't killing offline loyalty programmes. Starwood Preferred Guest launches richest elite traveler benefits in history 
Bill Patry, one of the country’s top copyright scholars and a leading thinker on digital rights issues. 
Starbucks is replacing its current prepay member card with a new loyalty card scheme and, from today (5 January), is offering customers the chance to pay for their coffees with the Starbucks iPhone app. Fire In the Hold: American Airlines Promises to Save Member Miles 
Relevancy and Redemption in 2012 the first club™ CEO Denis Huré to Speak at Loyalty World 2011
Groupon Inc. is launching a loyalty program for merchants to reward frequent visitors, hoping to help local businesses improve retention among new customers generated by daily deal promotions. 
Social Rewards Programs provide incentives for your online audience to take certain actions - such as Tweet your content, like your Facebook fan page or comment on your blog articles. Its considered “Gamification” ... |
the first club™ Expands Global Footprint and Digital Rewards Offering With New Partnerships in Russia, Mexico and Brazil
Loyalty Truth blog
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Suggested by Bill Hanifin
Loyalty programs have been around forever. From coffee shops that give you the 11th cup free with a stamped card to airlines that reward frequent fliers, the concept of loyalty is a sound one — customers understand it and are ... 
LOYALTY schemes and location services would drive take-up of mobile phone contactless payment systems rather than convenience, a panel of finance and telco experts has agreed. 
CrowdTwist has raised $6 million in venture funding for its platform that gamifies brand loyalty and rewards programs. 
Traditional marketing strategies fall short in this new world. Marketers need to drop the funnel metaphor to describe consumer touch points and instead study the evolving and increasingly digital consumer decision journey (CDJ). 
MileWise calculates your miles and points to help you find the best flight. 
A scheme overhaul, resulting in a new brand called Avios, will see customers pay taxes and surcharges, for example fuel levies, on future bookings. |
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