Nearly 60% of global respondents said that loyalty programmes were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a study by consumer information and insights firm Nielsen.
Whether it is the United States, India or Singapore, consumers share one characteristic when it comes to their loyalty program features: A satisfaction rate that ranks just below 50%. Extensive research into consumer attitudes across five major nations revealed that when it comes to loyalty marketing, emerging economies are no longer “emerging.”
But success doesn't rely on a sophisticated technology mix or program model, because no one model works in every environment. Success is a matter of using the tools available to master four key loyalty principles. This report shares those principles and other key findings, illustrated with cases involving some of the world’s largest players
Canadian-based loyalty program operator Aimia’s recent agreement with TD Bank Group (TD) and Canadian Imperial Bank of Commerce (CIBC) ended months of confusion regarding Aeroplan – the country’s premier coalition loyalty program.
Preferred Hotel Group, which represents 650 independent-minded hotels worldwide, is moving from a recognition-based loyalty program to one that is points based, allowing guests to redeem points, in the form of reward certificates, during stays at...
Coca-Cola has been bottling happiness since 1886. The bubbly beverage company reportedly sells about 1.8 billion bottles of Coke each day. Bottling loyalty, however, occasionally requires a little added fizz. Enter the My Coke Rewards program.
And why not (4 Nov 2013, The Wise Marketer), Despite enrolment in loyalty programmes increasing across all retail categories, nearly one third (32%) of consumers say they remain worried about the safety of the personal data held by those...
The most effective loyalty programmes in the world plan each interaction that a customer has with their brand, looking beyond a single purchase or a simply reward, according to a report from Aimia that identified ten key moments when the customer's...
Five years ago, officials at The North Face -- one of the world’s premier suppliers of authentic, innovative, and technically advanced outdoor apparel, equipment and footwear – wondered what a CRM program would look like.
An estimated 75% of credit cards have some type of rewards program. Since there are over 1,000 credit cards offered in the United States, finding that ideal rewards program might be a little overwhelming.