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What is Bounce Rate? Avoid Common Pitfalls

What is Bounce Rate? Avoid Common Pitfalls | Customer Intelligence | Scoop.it
Bounce Rate doesn't lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn't always bad? Do you know how to interpret bounce rate? This post will help you better understand bounce rate and avoid common analysis mistakes.
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Customer Intelligence
making sense of the "infobesity"
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On Orbitz, Mac Users See Pricier Hotels

On Orbitz, Mac Users See Pricier Hotels | Customer Intelligence | Scoop.it
Orbitz has found that people who use Apple's Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.
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IBM to Acquire Tealeaf Technology, Inc. | Smarter Commerce

IBM to Acquire Tealeaf Technology, Inc. | Smarter Commerce | Customer Intelligence | Scoop.it
Today IBM announced its intent to acquire Tealeaf Technology, Inc., a company which I’m sure you’ll agree is a recognized leader in customer experience (@tealeaf digital analytics records & analyzes web, #mobile interactions, will expand #IBM ...
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Social Media Monitoring 201: The Market Research Perspective | BrandSavant

Social Media Monitoring is just the first step. Here's how you can turn monitoring into a true two-way market research engine.
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FBI seeks social media data mining tool - Technology & Science - CBC News

FBI seeks social media data mining tool - Technology & Science - CBC News | Customer Intelligence | Scoop.it
The U.S. government is seeking software that can mine social media to predict everything from future terrorist attacks to foreign uprisings, according to requests posted online by federal law enforcement and intelligence agencies.
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mHealth: Remote Patient Monitoring Is On The Rise, With Smartphones Leading The Way | Health Care Social Media

mHealth: Remote Patient Monitoring Is On The Rise, With Smartphones Leading The Way | Health Care Social Media | Customer Intelligence | Scoop.it
Early last year, PEW Research was already reporting that 17 percent of mobile phone users were using their devices to look up health and medical information, and Juniper recently estimated that 44 million health apps were downloaded in 2011.
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Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media

Future Of Engagement: Monitoring the #SoLongVampires Audi Super Bowl Ad on Social Media | Customer Intelligence | Scoop.it
Sunday, February 5th was the Super Bowl, the championship game of American football.
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Five essential Google Analytics tips for web designers | Feature | .net magazine

Five essential Google Analytics tips for web designers | Feature | .net magazine | Customer Intelligence | Scoop.it
Discover how to fuel your creativity with the wisdom of insight from Google Analytics, and unlock the true potential of your web design talent.
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Data Mining Map

Data Mining Map | Customer Intelligence | Scoop.it
RT @3bdallah: An Introduction to Data Mining : http://t.co/eLpoWbc8 << covers almost everything...
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Facebook Is Using You

Facebook Is Using You | Customer Intelligence | Scoop.it
Whether you can obtain a job, credit or insurance can be based on your digital doppelgänger — and you may never know why you’ve been turned down.
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Are You Monitoring the Social Media Conversation Going On Around You?

As persons and companies place solid social media monitoring strategies in place, they will find the information necessary to aid define their online brand identity and to renovate a strategy to make sure these new platforms are helping ...
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Modeling Social and Information Networks: Opportunities for Machine Learning - videolectures.net

Emergence of the web, social media and online social networking websites gave rise to detailed traces of human social activity. This offers many opportunities to analyze and model behaviors of millions of people.
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Predictive Intelligence Comes to Digital Marketing [video] - Online Behavior

Predictive Intelligence Comes to Digital Marketing [video] - Online Behavior | Customer Intelligence | Scoop.it
Predictive Intelligence Comes to Digital Marketing [video]Online BehaviorPaul is the CEO and Founder of Causata, a software company that deploys a new type of customer intelligence software for Fortune 1000 companies.
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What is Bounce Rate? Avoid Common Pitfalls

What is Bounce Rate? Avoid Common Pitfalls | Customer Intelligence | Scoop.it
Bounce Rate doesn't lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn't always bad? Do you know how to interpret bounce rate? This post will help you better understand bounce rate and avoid common analysis mistakes.
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Amazon.com: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity eBook: Avinash Kaushik: Kindle Store

Amazon.com: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity eBook: Avinash Kaushik: Kindle Store (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: Adeptly address today’s...
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Google Analytics | Official Website

Lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user.
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Leveraging Big Data for Customer Engagement

Leveraging Big Data for Customer Engagement | Customer Intelligence | Scoop.it
Data analysis's influence on optimizing customer engagement is not a new concept.
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Web Analytics: The Delayed Conversion Concept, Part 2 | ClickZ

Web Analytics: The Delayed Conversion Concept, Part 2 | ClickZ | Customer Intelligence | Scoop.it
To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. (#MIS587SPR12
Want to know.. What is delayed conversion and how is it tracked..?
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Who are the top influencers in Big Data, Analytics, Data Mining?

Who are the top influencers in Big Data, Analytics, Data Mining? | Customer Intelligence | Scoop.it
KDnuggets was #15 on Forbes List of Top Influencers in Big Data. Who are the others, and who influences Analytics and Data Mining? (Who are the top influencers in Big Data, Analytics, Data Mining?
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Hospitals mine patient records in search of customers

Hospitals mine patient records in search of customers | Customer Intelligence | Scoop.it
Hospitals are using patients' health and financial records to pitch lucrative services, such as cancer, heart and orthopedic care.
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New sales of SAS Customer Intelligence were up 68 percent globally in 2010

SAS helped more than 3,000 marketing executives drive profitable growth. Momentum continues in 2011 as marketers around the world use SAS to find profitable growth opportunities, take action and maximize cross-business impact.
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Browser Beware: Washington Weighs Online Consumer Privacy

Browser Beware: Washington Weighs Online Consumer Privacy | Customer Intelligence | Scoop.it
Several states have stepped into the evolving Internet-privacy debate. Minnesota, for example, requires Internet service providers to get consumers' permission before disclosing information about their online activity. In California, businesses must tell consumers what personal information is being collected from them online and what companies they plan to share it with.
Rules are beginning to evolve at the federal level as well. Last summer, the FTC charged that Twitter had failed to protect consumers from hackers that retrieved tweets believed to be private, as well as so-called direct messages, or private notes between users. In December, the agency offered a framework for dealing with the burgeoning issue, suggesting that companies begin to offer a do-not-track option. FTC officials also recommended that companies set up their own regulatory standards. The Interactive Advertising Bureau (IAB), a Washington trade group of advertisers, newspaper and magazine properties, has signed more than 100 companies onto a project that would standardize a clickable icon that gives consumers the choice to opt out of having their online movements tracked across many sites. "We agree that you should empower consumers not to have data collected and used for advertising purposes if you don't want it to be," says Michael Zaneis, the IAB's general counsel. "But we have to be careful in shaping these policies." The increased scrutiny sparked by Internet-privacy concerns has become a challenge for many Web companies, like Facebook, that have only recently established a lobbying presence in Washington



Read more: http://www.time.com/time/nation/article/0,8599,2059237,00.html#ixzz1JLlRuqla
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