Orbitz has found that people who use Apple's Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.
Today IBM announced its intent to acquire Tealeaf Technology, Inc., a company which I’m sure you’ll agree is a recognized leader in customer experience (@tealeaf digital analytics records & analyzes web, #mobile interactions, will expand #IBM ...
The U.S. government is seeking software that can mine social media to predict everything from future terrorist attacks to foreign uprisings, according to requests posted online by federal law enforcement and intelligence agencies.
Early last year, PEW Research was already reporting that 17 percent of mobile phone users were using their devices to look up health and medical information, and Juniper recently estimated that 44 million health apps were downloaded in 2011.
As persons and companies place solid social media monitoring strategies in place, they will find the information necessary to aid define their online brand identity and to renovate a strategy to make sure these new platforms are helping ...
Emergence of the web, social media and online social networking websites gave rise to detailed traces of human social activity. This offers many opportunities to analyze and model behaviors of millions of people.
Predictive Intelligence Comes to Digital Marketing [video]Online BehaviorPaul is the CEO and Founder of Causata, a software company that deploys a new type of customer intelligence software for Fortune 1000 companies.
Bounce Rate doesn't lie, but it can definitely DECEIVE you! Did you know that a high bounce rate isn't always bad? Do you know how to interpret bounce rate? This post will help you better understand bounce rate and avoid common analysis mistakes.
Amazon.com: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity eBook: Avinash Kaushik: Kindle Store (Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: Adeptly address today’s...
To evaluate the true value of site optimization work, you must follow analysis through to the delayed conversion standpoint. Last in a series. (#MIS587SPR12 Want to know.. What is delayed conversion and how is it tracked..?
SAS helped more than 3,000 marketing executives drive profitable growth. Momentum continues in 2011 as marketers around the world use SAS to find profitable growth opportunities, take action and maximize cross-business impact.
Several states have stepped into the evolving Internet-privacy debate. Minnesota, for example, requires Internet service providers to get consumers' permission before disclosing information about their online activity. In California, businesses must tell consumers what personal information is being collected from them online and what companies they plan to share it with. Rules are beginning to evolve at the federal level as well. Last summer, the FTC charged that Twitter had failed to protect consumers from hackers that retrieved tweets believed to be private, as well as so-called direct messages, or private notes between users. In December, the agency offered a framework for dealing with the burgeoning issue, suggesting that companies begin to offer a do-not-track option. FTC officials also recommended that companies set up their own regulatory standards. The Interactive Advertising Bureau (IAB), a Washington trade group of advertisers, newspaper and magazine properties, has signed more than 100 companies onto a project that would standardize a clickable icon that gives consumers the choice to opt out of having their online movements tracked across many sites. "We agree that you should empower consumers not to have data collected and used for advertising purposes if you don't want it to be," says Michael Zaneis, the IAB's general counsel. "But we have to be careful in shaping these policies." The increased scrutiny sparked by Internet-privacy concerns has become a challenge for many Web companies, like Facebook, that have only recently established a lobbying presence in Washington