Customer Innovation
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Social Business: It's NOT About the Next BIG Thing! | The Marketing Nut

Social Business: It's NOT About the Next BIG Thing! | The Marketing Nut | Customer Innovation | Scoop.it
Quit waiting for the next social network to save your business. Success won't come from Google+, Facebook, LinkedIn, Twitter or a high Klout score alone. (Spot on, Pam!!! Social Business: It’s NOT About the Next BIG Thing!
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Customer Innovation
Innovation for customers, with customers, and by customers
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Why Amazon and Jetblue Give Refunds, No Questions Asked

Why Amazon and Jetblue Give Refunds, No Questions Asked | Customer Innovation | Scoop.it
For about two decades now, beginning roughly with the appearance of the Worldwide Web in the 1990’s, a fierce competitive battle has raged around delivering a better individual customer experience, one customer at a time. In most industries today all the high ground has been taken, and few companies can distinguish themselves any more simply by treating different customers differently, or by remembering individual customer preferences from transaction to transaction. In the competitive battle to
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The New Science of Customer Emotions

The New Science of Customer Emotions | Customer Innovation | Scoop.it
er segments, same-store sales growth accelerated more than threefold.

Given the enormous opportunity to create new value, companies
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Incorporating behavioural economics thinking into market research

Incorporating behavioural economics thinking into market research | Customer Innovation | Scoop.it
The market research industry has, at least in broad terms, struggled to apply the thinking from behavioural economics in its everyday work. This article summarises behavioural economics, demonstrates why it should be considered a fundamental approach relevant to researchers in all sectors, and finally identifies a simple method for incorporating its thinking into tackling the biggest question in research – WHY?Behavioural EconomicsBehavioural economics combines psychology and economics to unders
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It has a place in more than research and insight - in designing and delivering experiences (which, effectively, is all that a business does - knowingly or otherwise ;)

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Customer engagement and moments of truth

Customer engagement and moments of truth | Customer Innovation | Scoop.it
Moments of truth are the make-or-break moments your customers have with your brand. And they're the key to customer engagement and customer satisfaction, says Denis Pombriant.
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Winter ’16: Get ready for a new kind of customer success

With the Winter '16 release, we have reimagined the Salesforce experience. Now, you can create 1-to-1 customer experiences, sell smarter, and go faster than ...
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Which Is Sexier, Data or Customer Experience

Which Is Sexier, Data or Customer Experience | Customer Innovation | Scoop.it
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
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Customers Learn To Fly

Customers Learn To Fly | Customer Innovation | Scoop.it
On July 30th an unusual music video appeared on You Tube. Called Rockin’1000 it featured 1000 Italian musicians playing in a field in the small town of Cesena in north east Italy.Fourteen months earlier, Foo Fighters fanatic Fabio Zaffagnini decided he wanted to express his frustration and passion to have Foo Fighters play in his hometown. He hatched a plan to assemble 1000 musicians to pursuade  the American Rock giants to come and play for them, by recording one of their most well known songs,
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Designing services

Designing services | Customer Innovation | Scoop.it

 

 

Customer experience, customer service, design thinking, service design, service management

 

Mail me: fjg.zimny@serve4impact.com

  

Follow me on twitter: @FredZimny

 

Connect with me on linkedin http://www.linkedin.com/in/fredzimny

  

Even more good stuff at http://serve4impact.com 

 

 

 

 




Via Fred Zimny
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Sneaky's comment, June 25, 2015 10:42 AM
super article
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Building Innovation Lab Capabilities

Building Innovation Lab Capabilities | Customer Innovation | Scoop.it
10 Key Enabling Factors for Initiative Leaders Good news friends: Innovation capacity building is back…Innovation Labs are back! Different but back! Whether you choose to call them Innovation Hubs,
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20 Influential Chief Digital Officers

20 Influential Chief Digital Officers | Customer Innovation | Scoop.it
As digital transformation becomes increasingly important, the Chief Digital Officer role is gaining prominence and attention.

A Harvard Business Review article summarizes challenges that companies face when undertaking digital transformation. Most importantly, digital change is fundamentally a business shift although technology is a key enabler. This combination of technology and business places Chief Digital Officers in a unique position.
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Making Customers Compete for Your Firm

Making Customers Compete for Your Firm | Customer Innovation | Scoop.it
Innovation contests can yield highly valuable ideas when designed in a way that stimulates customer creativity.
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Co-Creating the Future of Banking with Customers

Co-Creating the Future of Banking with Customers | Customer Innovation | Scoop.it
Ross Dawson directed my attention to the Commonwealth Bank IdeaBank designed to include Commonwealth’s customers in designing the future of their bank: “We know the ideas that will shape the future...
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Human Centric Innovation in Action【Fujitsu Forum 2015】

In the Hyperconnected World, everything is connected through networks. In this new era, Fujitsu believes we can contribute to business growth and solving ...
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How Customer Jobs, Journeys and Decisions are Reinventing Experience Design | CustomerThink

How Customer Jobs, Journeys and Decisions are Reinventing Experience Design | CustomerThink | Customer Innovation | Scoop.it
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How to Start ‘Riffing’ – 9 Pointers for Co-creation | Innovation Management

How to Start ‘Riffing’ – 9 Pointers for Co-creation | Innovation Management | Customer Innovation | Scoop.it
Imagine you are in front of an audience, drawing. You are holding a pen. Waiting for your partner to finish drawing a line. Then you are supposed to add a line. Building towards something.
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How We Designed the New Salesforce At Scale

How We Designed the New Salesforce At Scale | Customer Innovation | Scoop.it
Lightning Experience is Salesforce’s most beautiful product. But being beautiful isn’t enough. We’re an enterprise company that recognizes the world has changed, and good design isn’t just for consumer companies. That’s why this new desktop user experience is also the best design work we’ve ever
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2015 07 23 16 18 Joe Pine - YouTube

Joe Pine talks to us about customer experience, what it means and its future.
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Now Salesforce Has a Buy Button, Too

Now Salesforce Has a Buy Button, Too | Customer Innovation | Scoop.it
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
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