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Rescooped by mapi hidalgo from Customer Experience Best Practices & Issues
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Your Route To Creating Amazing Customer Experience

Your Route To Creating Amazing Customer Experience | customer expirience | Scoop.it
Creating brand loyalty and retaining customers can be a challenge. The choices available to customers are growing by the second which puts businesses under pressure to perform. It turns out that the customer doesn't need ...

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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | customer expirience | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer
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Karen Ostenried's curator insight, March 12, 2014 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 2014 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 2014 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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Showing Empathy for Your Customers is the Key to Good Customer Retention Rates

Showing Empathy for Your Customers is the Key to Good Customer Retention Rates | customer expirience | Scoop.it

Via Daniel Watson
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Carlos Polaino Jiménez's curator insight, March 7, 2014 3:54 AM

Empatía. Básico , si no nos ponemos en el lugar y sentir del otro, nuestro mensaje irá al vacío. 

InflatableCostumes's curator insight, March 7, 2014 7:24 AM

 Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

CannizaroHouse's curator insight, March 10, 2014 8:07 AM

It seems obvious but I can't stress enough how important this is.

Rescooped by mapi hidalgo from Designing service
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Mobile payment service Paym set to launch - Design Week

Mobile payment service Paym set to launch - Design Week | customer expirience | Scoop.it

Design Week Mobile payment service Paym set to launch Design Week The service will enable customers to select a contact from their mobile phone address book, or input a mobile phone number, and then send money directly to that contact, up to £250 a...


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Oracle Adopts an Inbound Approach With New Focus on Social Sales

Oracle Adopts an Inbound Approach With New Focus on Social Sales | customer expirience | Scoop.it
While enterprise businesses have been notoriously slow to adopt inbound marketing, we’ve noticed a definitive shift in the conversation at the executive level.

Via Fred Zimny
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Social Media Life Cycle

Social Media Life Cycle | customer expirience | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

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Jenn Alevy's curator insight, March 6, 2014 9:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 2014 8:46 AM
Social Media Life Cycle
Anne-Marie Grandtner's curator insight, October 11, 2014 12:30 PM

From attention to affection ... Waht was the intention again ?

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Una versión de Street View creada entre todos - Technology Review en español

Una versión de Street View creada entre todos - Technology Review en español | customer expirience | Scoop.it

Una versión de Street View creada entre todos Technology Review en español Incluso en San Francisco (EEUU), donde los coches Street View de Google han cubierto casi todos los rincones, aún hay sitios que se han quedado fuera de los mapas, como los...


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Rescooped by mapi hidalgo from New Customer - Passenger Experience
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#Millennials: #Technology = #Social Connection

#Millennials: #Technology = #Social Connection | customer expirience | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, March 3, 2014 12:44 AM

"This generation’s digital tendencies means that marketers and brands need to step up their games in order to keep up and engage with them.


Millennials / Generation Y are 77 million strong in the U.S.—on par with Baby Boomers! —and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchase power.

They are the first to come of age with cable TV, the Internet and cell phones, so technology is essentially baked into every Millennial’s DNA. In fact, when asked what makes their generation unique, Millennials ranked “Technology Use” first (24%), followed by “Music/Pop Culture” (11%) and “Liberal/Tolerant” (7%). In contrast, Boomers ranked “Work Ethic” as the most defining characteristic of their generation.

Given their fluency and comfort with technology, Millennials have more of a positive view of how technology is affecting their lives than any other generation. More than 74 percent feel that new technology makes their lives easier, and 54 percent feel new technology helps them be closer to their friends and family."


It's important to recognize the trends if your business expects to engage with them.



Rescooped by mapi hidalgo from Sales Best Practices (sales.eu.org)
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How Competitiveness Is Making Your Business Meetings Less Productive

How Competitiveness Is Making Your Business Meetings Less Productive | customer expirience | Scoop.it
Competitiveness kills productivity when compared to a cooperative business meeting philosophy, says one business executive.

Via Laurent J.V. Dubois
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Rescooped by mapi hidalgo from Voice of the Customer, Customer Experience Management & Big Data
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Is Customer Satisfaction an Effective KPI?

Is Customer Satisfaction an Effective KPI? | customer expirience | Scoop.it
Is customer satisfaction still and effective KPI? Or is customer engagement a better statistic for judging the effect consumers have on revenue?

Via Mac Wheeler
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Rescooped by mapi hidalgo from Business Improvement
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5 Keys to Continuous Business Improvement

5 Keys to Continuous Business Improvement | customer expirience | Scoop.it

Via Daniel Watson
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Carmen Troche's curator insight, March 1, 2014 9:26 PM

Continuous Improvement is key.

Progressive training's curator insight, March 4, 2014 11:21 AM

5 Keys to Continuous Business Improvement

Nine0Media's curator insight, March 4, 2014 4:23 PM

Great tips here for developing a Brand #DIYSEO #Nine0Media #WebConsultants 

Rescooped by mapi hidalgo from digital marketing strategy
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Inventing a brand name

Inventing a brand name | customer expirience | Scoop.it

What do all of these brands have in common? They all have brand names which have been made up or invented, they are also very well known in their respective markets.

 

When we start a naming job we usually have a client who wants a name that tells a descriptive story about their brand, product or service. These can be the hardest briefs as there are usually a lot of similar names so it can be hard to be unique. These are often the safest type of names to enter the market place with, as they don’t require a lot of education or brand building. However, every now and then we get a client who gives us the creative freedom to invent a name for their brand.


Via Brian Yanish - MarketingHits.com, malek
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Rescooped by mapi hidalgo from digital marketing strategy
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Microsoft Reveals New Mobile Strategy: Avoid Apple's Market Segment - Wall St. Cheat Sheet

Microsoft Reveals New Mobile Strategy: Avoid Apple's Market Segment - Wall St. Cheat Sheet | customer expirience | Scoop.it
Wall St. Cheat Sheet
Microsoft Reveals New Mobile Strategy: Avoid Apple's Market Segment
Wall St. Cheat Sheet
Microsoft (NASDAQ:MSFT) unveiled a new smartphone market strategy at the start of the Mobile World Congress in Barcelona, reports Bloomberg.

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malek's curator insight, February 25, 2014 8:24 AM

The Once-at-a-time  technology leaders don’t often get a second chance to regain a market category lead after being swept aside by not one but two technology giants. But not with Microsoft, 

Here's how you can view it

  1. Microsoft’s stock is up 47% over the past 12 months. (Smart money belief and blessing)
  2.  European and U.S. regulators have cleared the way for its purchase of Nokia.
  3. Windows Phone is the fastest growing smartphone platform, it’s the 2nd most used OS in Latin America and India.  
  4. Windows Phone grew 48% year over year (YoY) in EMEA
  5. A leap jump of 366% increase YoY for Nokia Lumia sales in the United States.
Rescooped by mapi hidalgo from Customer Experience Best Practices & Issues
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What drives customer loyalty? | Infographics | Pinterest

What drives customer loyalty? | Infographics | Pinterest | customer expirience | Scoop.it
This Pin was discovered by Oracle Corporation. Discover (and save!) your own Pins on Pinterest. | See more about loyalty.

Via beyondthearc
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Rescooped by mapi hidalgo from Sales Best Practices (sales.eu.org)
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9 Questions To Answer Before Introducing New Tools To Your Sales Team

Selecting a new sales tool for your team can be a daunting task. Whether it’s a web-based solution or a new app, it’s important to do your due diligence before overwhelming your sales team.

Via Laurent J.V. Dubois
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Rescooped by mapi hidalgo from Designing service
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What is Service Design?

A short animation explaining the basics of service design.

Via Fred Zimny
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Sri's curator insight, March 10, 2014 2:54 PM

A business can offer service as its value proposition. Hence studying service design is important for while creating a business model

 

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The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions

The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions | customer expirience | Scoop.it
What brand marketers can learn from Maslow's Hierarchy of Needs and Aristotle's seven causes of human action.

Via Fred Zimny
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The cloud that delivers a better customer experience.

Pizza pioneers, Dominos uses their cloud to host a POS system, including a graphical interface that makes it easier for teams to access and leverage applicat...

Via Fred Zimny
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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | customer expirience | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 2014 10:40 AM

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

Alain Theriault MBA's curator insight, March 11, 2014 10:07 AM

More and more, Mobile is the way to reach our customer on personal level

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Google, un gigante ‘online’ que debemos conocer a fondo

Google, un gigante ‘online’ que debemos conocer a fondo | customer expirience | Scoop.it
A pesar de usar Google a diario seguro que muchas personas aún no conocen en profundidad la magnitud de la compañía. Esta infografía resume los datos más importantes del gigante de Internet

Via Fernando de la Cruz Naranjo Grisales
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18 Simple Tips to Grow Your Business with Inbound Marketing

18 Simple Tips to Grow Your Business with Inbound Marketing | customer expirience | Scoop.it

Via Daniel Watson
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Heather Koroll's curator insight, March 4, 2014 8:25 PM

add your insight...

 

 
Carlos Polaino Jiménez's curator insight, March 6, 2014 4:35 AM

En esto estamos en el Inbound marketing. 

sales-push.com's curator insight, March 7, 2014 4:33 AM

Really helpful

Rescooped by mapi hidalgo from Transferencia del Aprendizaje. FP, Universidad y Empresa
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Las 10 tecnologías emergentes que revolucionarán el 2014

Las 10 tecnologías emergentes que revolucionarán el 2014 | customer expirience | Scoop.it
Tienen todo el año para triunfar. Aunque para la inmensa mayoría del público son unas desconocidas, están llamadas a rediseñar la sociedad del futuro. El Consejo sobre Tecnologías

Via Angel Pio Gonzalez Soto
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Social Analytics About Competitors Improves Customer Experience | newBrandAnalytics

Social Analytics About Competitors Improves Customer Experience | newBrandAnalytics | customer expirience | Scoop.it
Retailers use social media and social competitive intelligence to improve their own business and monitor the best practices of others.

Via Rami Kantari
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Rescooped by mapi hidalgo from digital marketing strategy
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7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | customer expirience | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin, Martin (Marty) Smith, John van den Brink, malek
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Martin (Marty) Smith's curator insight, February 19, 2014 6:39 PM

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

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Top 500 U.S. E-Retailers - Amazon and eBay take top spots in a customer loyalty study - Internet Retailer

Top 500 U.S. E-Retailers - Amazon and eBay take top spots in a customer loyalty study - Internet Retailer | customer expirience | Scoop.it
Internet Retailer - E-Retailers/Top 500 U.S. E-Retailers - Amazon and eBay take top spots in a customer loyalty study

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harish magan's curator insight, February 24, 2014 2:20 AM
Brand Keys, which conducted the study.Bill Briggs

Senior Editor

Topics: Amazon.com, Brand Keys, customer loyalty, customer loyalty ratings, eBay, Overstock.com, Patrick Byrne, Top 500

 

Amazon.com Inc., No. 1 in in the 2013 Internet Retailer Top 500 Guide, and eBay Inc. scored first and second, respectively, in a study of customer loyalty and engagement conducted by Brand Keys Inc. Overstock.com Inc. (No. 31), Zappos, a unit of Amazon, and Rakuten.com Shopping (No. 40 and formerly known as Buy.com) rounded out the top five in the online retailers category. Brand Keys is a New York City-based brand and customer loyalty research consulting firm.

“We’ve done a lot to make our shopping experience a positive one; from great prices to great customer service to a rich reward program,” says Overstock.com CEO Patrick Byrne. “We are pleased to be ranked in the top three.”

The Customer Loyalty Engagement Index also ranked online video providers in customer loyalty. Netflix Inc. (No. 9) and Amazon tied for first, and were followed by Apple Inc.’s iTunes (No. 3), and Hulu and YouTube, which also tied.

Related Articles/ E-COMMERCE LEADERSOverstock.com promotes its customer service vice president/ COMPANY NEWSeBay acquires mobile app developer StackMob

For the 2014 ranking, Brand Keys surveyed 32,000 consumers, 18 to 65 years of age, drawn from the nine U.S. Census regions. Respondents selected from among 64 categories those in which they are consumers, and the brands for which they are customers. 70% were interviewed by phone, 25% were interviewed face-to-face (to include cell phone-only households) and 5% participated online.

Other categories rated in the Brand Keys report are listed below.

Online music

1. Pandora

2. iTunes

3. Google Play

4. Rdio

5. Spotify

Online payment services

1. PayPal

2. Google Wallet

3. Amazon Payments

4. Dwolla

5. We Pay

Apparel retail stores

1. Victoria’s Secret

2. Gap

3. Abercrombie & Fitch

4. Banana Republic/ Old Navy (tie)

Department stores

1. Macy’s

2. Dillard’s

3. Kohl’s

4. Marshalls

5. T.J. Maxx

malek's curator insight, February 24, 2014 9:42 AM

First comes meeting customers expectations,

THEN,

comes coupons