Customer Experience vgmoreno
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Customer Experience vgmoreno
The Customer is the center of the economy. The Customer owns brands. The Customer is business strategist.
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What Role Does Human Instinct Play in a World of Big Data?

What Role Does Human Instinct Play in a World of Big Data? | Customer Experience vgmoreno | Scoop.it
In this data-driven world, what is the role of good old fashioned human instinct and "gut feeling" in the new products and campaigns we work on?
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Customer Experience Strategy - Brand Expectations and Experience

Customer Experience Strategy - Brand Expectations and Experience | Customer Experience vgmoreno | Scoop.it
customer experience strategy and outstanding customer engagement. Our focus is often on creating memorable event-related experiences. Shifting the focus to
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The Cloud Is Evolving Faster Than Cloud Security

The Cloud Is Evolving Faster Than Cloud Security | Customer Experience vgmoreno | Scoop.it
SAN FRANCISCO — Shifts in cloud server architectures over just the past few years are outpacing efforts by corporate information security professionals to keep up with them. As a res
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McKinsey's consumer decision journey - Smart Insights Digital Marketing Advice

McKinsey's consumer decision journey - Smart Insights Digital Marketing Advice | Customer Experience vgmoreno | Scoop.it
McKinsey's consumer decision journey can help to model how your customer comes to the moment of purchase and discover what makes buy Based on empirical res. Marketing topic(s):Marketing models. Advice by Annmarie Hanlon.
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How Integrating Influencer Marketing Delivers ROI for Brands

How Integrating Influencer Marketing Delivers ROI for Brands | Customer Experience vgmoreno | Scoop.it

Using key personalities to spread your brand's message to your target market is a valuable customer acquisition tool. Here's how to do it and why it works.

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Journifica

Journifica | Customer Experience vgmoreno | Scoop.it

Journifica™ is mapping and survey-based software that facilitates the exploration of customer journeys, patient journeys and learner journeys. It could also be used to validate business processes.

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Umberto Eco, literary giant, dead at 84

Umberto Eco, literary giant, dead at 84 | Customer Experience vgmoreno | Scoop.it

Eco was best known in the U.S. for his literary debut, the historical novel The Name of the Rose. The book dealt with a murder at a 14th century monastery.

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The Best Converting Landing Pages for B2B

The Best Converting Landing Pages for B2B | Customer Experience vgmoreno | Scoop.it

A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. Your landing page is your first impression.

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Forrester: Your Best Investment Is Digital Customer Experience

Forrester: Your Best Investment Is Digital Customer Experience | Customer Experience vgmoreno | Scoop.it

A Forrester survey confirms what CMSWire has been suggesting for a while now: namely, that the best CX investments your organization can make revolve around digital customer experience.

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The Internet of Things Offers Insights to Manufacturing, Retail and Other Industries

The Internet of Things Offers Insights to Manufacturing, Retail and Other Industries | Customer Experience vgmoreno | Scoop.it

As connectivity gets added to more devices, the true value of such connections is in the data and lessons businesses can glean from them.

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The Top Technology Trends Confronting Nonprofits in 2016 [#Infographic]

The Top Technology Trends Confronting Nonprofits in 2016 [#Infographic] | Customer Experience vgmoreno | Scoop.it

The nonprofit world faces several key tech trends and opportunities in the new year.

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Interoperability Is Key to Unlocking the Internet of Everything

Interoperability Is Key to Unlocking the Internet of Everything | Customer Experience vgmoreno | Scoop.it

The Internet Protocol for Smart Objects Alliance focuses on how devices can communicate with each other. 

Vicente G. Moreno's insight:

Tenemos que acostumbrarnos... Las revoluciones se sucederán y se superpondrán hasta que el nuevo modelo económico y social se asiente. IoT no es más que una capa más en esta transformación global y en permanente aceleración.

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How Automotive Industry Strategy Is Influencing CX

How Automotive Industry Strategy Is Influencing CX | Customer Experience vgmoreno | Scoop.it

As a child, I looked forward to the annual Chicago Auto Show for midyear vehicle changes among the car brands.

Vicente G. Moreno's insight:

Lo que subyace detrás son dos modelos de negocios en procesos: la marca (el servicio) y la fábrica (el producto). Seguir la evolución de la industria del automóvil es empezar a seguir al siguiente cambio disruptivo.

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Marketers Lack the Skills to Deliver on Customer Experience - eMarketer

Marketers Lack the Skills to Deliver on Customer Experience - eMarketer | Customer Experience vgmoreno | Scoop.it
Insufficient knowledge holds back many organizations
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5 disruptive technologies that are challenging the traditional

5 disruptive technologies that are challenging the traditional | Customer Experience vgmoreno | Scoop.it
To personalize the customer experience and deliver timely, relevant offers that maximize customer profitability and loyalty, banks must be data-driven.
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Mercedes is replacing robots with people on the assembly line

Mercedes is replacing robots with people on the assembly line | Customer Experience vgmoreno | Scoop.it
Mercedes offers so many options on its higher-end cars that the variety was overwhelming robots, forcing the brand to replace them with people.
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Modernize Leadership: Shifting 8 Outdated Management Practices

Modernize Leadership: Shifting 8 Outdated Management Practices | Customer Experience vgmoreno | Scoop.it

Over the previous decade, I've had the opportunity to work with and study thousands of companies. One of the things that I've noticed is that the world has changed a lot, but organizational management has stayed substantially the same.

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Innovators tend to have mentors in college. Good grades, not so much.

Innovators tend to have mentors in college. Good grades, not so much. | Customer Experience vgmoreno | Scoop.it

So where do innovators come from? And how do they acquire their skills?

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6 Young Companies to Watch #DevWeek16

A week of coding, hacking, training and interacting came to a close in San Francisco yesterday as the curtain fell on the fourth annual DeveloperWeek. More than three dozen exhibitors and th

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Open Data Will Fuel Growth of Smart Cities

Open Data Will Fuel Growth of Smart Cities | Customer Experience vgmoreno | Scoop.it
New research suggests smart cities will combine human effort with excellence in technology to create better places to live — and it's all predicated on the successful use of open data. According
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Small Businesses Must Heed Cloud, Security, Mobility and IT Services Trends in 2016

Small Businesses Must Heed Cloud, Security, Mobility and IT Services Trends in 2016 | Customer Experience vgmoreno | Scoop.it

Advances in digitally disruptive technologies can deliver numerous benefits, allowing firms to protect and expand their bottom line.

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Insurance Customer Experience Innovation: Five Disruptive Examples

Insurance Customer Experience Innovation: Five Disruptive Examples | Customer Experience vgmoreno | Scoop.it

RT @CMO_com: 5 examples of insurance customer experience innovation: https://t.co/bGQ56mSsGc @MichaelHinshaw

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What a Mission-Driven Company Looks Like

According to Deloitte’s 2015 Millennial Survey, six in 10 millennials say that a “sense of purpose” is what drove them to work with their current employers.

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Digital is the Transformation Agent, Not the Transformation

Digital is finally reaching a tipping point. It is now transforming old organizations and giving birth to new types of organization; and indeed, to a new type of society.

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Capturing DAM Relationships

Capturing DAM Relationships | Customer Experience vgmoreno | Scoop.it

We've heard a fair amount of talk about innovation in DAM lately, but one area hasn't received much attention: the need for systems that track the complex relationships between assets and other entiti...

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