Why do so many social media strategies fail? It gets down to one question, really.
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The Customer Experience is the sum of all experiences that a customer has with or about a specific product or service. This includes interactions with the supplier, related suppliers/distributors/vendors, usage and social interactions. It is about how the customer experiences the product and/or service; not about how it affects the supplier
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Scooped by Brad Bennett onto Customer Experience through Social Media |
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