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On the Mobile Commerce – What People Browse, Buy and Why?

On the Mobile Commerce – What People Browse, Buy and Why? | Customer Experience Journey | Scoop.it

There had been several articles written linking mobile usage to e-commerce and why marketers need to not only optimize their campaigns to look good on mobile but actually put mobile and social at its center. In this article, we will explore more on the psychology as to how people use their mobile phones, what exactly are they browsing (compared to what they already do on the desktop) and what types of products and/or services they purchase through their phones.


Mobile Experts? Fibonacci Sequence Seeking Sr iOS Developers for Excellent Companies!


Via Brian Yanish - MarketingHits.com, Marc Kneepkens
Kai Bösterling's insight:

The Mobile Device is the device of Now-Ism. Anywhere. Anytime. Connected.

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aaron bowersock's curator insight, December 10, 2013 2:18 PM

Something marketers (and designers) should note. Mobile commerce is rapidly growing. What we deliver and how needs to evolve.

Bridgette Yu's curator insight, December 27, 2013 10:58 PM

yeah. yeah. -.-

Denise Gabbard's curator insight, January 6, 2014 1:47 PM

Some interesting stats on mobile here-- people are increasingly using mobile devices for things they once used desktops and laptops for--wonder if they are like me and can see the little screen closeup better? 

 

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Customer Experience Journey
In the digital age the customer decisions are fast, interactive and engaged. This requires different media placements and touch points.
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Rescooped by Kai Bösterling from New Customer - Passenger Experience
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How #Data needs to connect across the #customer journey

How #Data needs to connect across the #customer journey | Customer Experience Journey | Scoop.it
Understanding the customer journey and delivering relevant experiences has never been this critical.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 12, 2014 2:20 PM

"Non-personal identifiable information acts as the lifeblood of digital #marketing: improving the relevancy and effectiveness of acquisition, retargeting, optimisation, #personalization and even #loyalty and retention programs.

 

The systems that marketers are using today may have been acceptable for a website oriented world, but they will not be sufficient to support a model that is expected to be 50% cross-channel sales and $1.8 trillion in less than five years.

 

The companies that deliver a #CustExp that is relevant and personalized across their customers’ journeys – an experience that is informed by customers’ intent, device and channel, and purchase stage – will be the digital marketing leaders of tomorrow. "

 

Share your latest experience of a company that delivers a consistent experience across all touch points?

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How Data Analysis Drives the Customer Journey

How Data Analysis Drives the Customer Journey | Customer Experience Journey | Scoop.it
Driving down Highway 1 on the Big Sur coastline in Northern California, it’s easy to miss the signs that dot the roadside. After all, the stunning views of th…
Kai Bösterling's insight:

#Analysis along the Customer Decision & Buying Process is mandatory.  Research helps to understand the #CustomerJourney at the following touchpoints:

- Search

- Selection

- Evaluation

- Decision

- Sign Up

- Configure

- Usage

- Engage

- End of Usage

 

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Rescooped by Kai Bösterling from New Customer - Passenger Experience
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14 #Customer #Experience Predictions For 2014

14 #Customer #Experience Predictions For 2014 | Customer Experience Journey | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 27, 2013 4:59 AM

Valuable insight from Jeannie Walters clearly defining the different areas that will impact the #customer #experience.


The end goal is the last point:


"There will be several times in 2014 when you’ll shake your head in disbelief at how wonderful something is. You’ll post images on social media about the best ones, and rave to friends about the corner store/the customer service rep/the bank who showed you they care."


We are all looking forward to such positive experiences.


Any additional trends you would anticipate?



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Content Marketing and Sales | Social Media Today

Content Marketing and Sales | Social Media Today | Customer Experience Journey | Scoop.it
The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true.
Kai Bösterling's insight:

Content Marketing drives sales. By touching emotions. By transparent & rational facts.

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Visual Loop

Visual Loop | Customer Experience Journey | Scoop.it
A non-stop stream of Links to Infographics, Maps, Charts and many other worldwide Visualization...
Kai Bösterling's insight:

The #iPad changes the #retail and #education landscape. The iPad. Showcase. Connector. Motivator.

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Rescooped by Kai Bösterling from Mobile Development News!
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On the Mobile Commerce – What People Browse, Buy and Why?

On the Mobile Commerce – What People Browse, Buy and Why? | Customer Experience Journey | Scoop.it

There had been several articles written linking mobile usage to e-commerce and why marketers need to not only optimize their campaigns to look good on mobile but actually put mobile and social at its center. In this article, we will explore more on the psychology as to how people use their mobile phones, what exactly are they browsing (compared to what they already do on the desktop) and what types of products and/or services they purchase through their phones.


Mobile Experts? Fibonacci Sequence Seeking Sr iOS Developers for Excellent Companies!


Via Brian Yanish - MarketingHits.com, Marc Kneepkens
Kai Bösterling's insight:

The Mobile Device is the device of Now-Ism. Anywhere. Anytime. Connected.

more...
aaron bowersock's curator insight, December 10, 2013 2:18 PM

Something marketers (and designers) should note. Mobile commerce is rapidly growing. What we deliver and how needs to evolve.

Bridgette Yu's curator insight, December 27, 2013 10:58 PM

yeah. yeah. -.-

Denise Gabbard's curator insight, January 6, 2014 1:47 PM

Some interesting stats on mobile here-- people are increasingly using mobile devices for things they once used desktops and laptops for--wonder if they are like me and can see the little screen closeup better? 

 

Rescooped by Kai Bösterling from Competitive Edge
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How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan

How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan | Customer Experience Journey | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could

be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

The top line findings:

About 40% of social media users have purchased an item after sharing or “favoriting” it on these sites. (The company uses “Shared or Favorited” to mean pinned/repined/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.)Facebook is the network most likely to drive customers to purchase.Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.

 

courtesy of Vision Critical

“One of the more surprising findings in this whole research for me,” the study’s co-author Alexandra Samuel, Vice-President of Social Media at Vision Critical, said in an interview, “was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.”

 

To read the full article, click on the title.

 

Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/


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Marc Kneepkens's curator insight, July 23, 2013 1:45 PM

Interesting contribution to the issue of how much social media contribute to actual sales, and how that can be measured.