Bad customer service doesn’t just leave customers with a negative impression of your brand, it can severely impact your bottom line. In fact, 55% of customers surveyed recently have abandoned an intended purchase or business transaction following a poor experience. Companies’ failure to provide seamless channel-to-channel interactions was a source of frustration for 58% of consumers, and frustrations can translate into lost revenue. Today’s digital consumers aren’t shy about making their preferences known. Demand for superior service is prompting many businesses to realize the importance of upgrading and modernizing the contact center experience by investing in new technology designed to improve interactions without requiring huge up-front investments, such as cloud-based contact center solutions.
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person behind the account? These Twitter tips are designed to help you become that useful and fun account that others want to keep track of.
These simple Twitter tips are great for all levels of Twitter users. Whether you’re a seasoned pro or a relatively new user, follow these tips and hopefully you’ll start seeing more people follow you and engage with you. That’s the whole idea behind Twitter after all, right? Aside from making money as a publicly-traded company, that is....
Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.
It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.
More so than ever before, marketing today is about consumer empowerment. This chapter explains why....
Much is said about being customer centric. Measurements are made; customer feedback is analysed against benchmarks; marketing teams create content about how much we care about customers. But how does the corporate vision of an organisation really connect, or more often fail to connect, with the beliefs and values of customers? This is not an accident; it is caused by a mismatch in the layers underpinning these lofty ambitions – but there is a way of making an analysis of this and a real improvement at all levels. Most organisations of any significant size have invested in defining their
Do you understand what “influencer marketing” is? How about inbound marketing? Retargeting? It can be pretty confusing to keep everything straight which is why Wrike has developed this Online Marketing 101 Guide to help new marketers or non-marketers keep it all straight!