A Florida apartment complex (The Windermere Cay) recently started forcing potential tenants to sign a "social media addendum" to their lease applications, requiring them to agree to pay $10,000 for any bad review about the complex that they, as tenants, might be tempted to place online. (You can read the actual addendum in its entirety here.) Hmmm. While I do [...]
Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.
Of course, there are no dollar signs dangling from retweets or likes. Twitter, Facebook, and others are no-cost marketing channels to join, potentially a zero-dollar investment (which makes any return exponentially fantastic, right!).
So in order to track ROI, the key elements would be: - Identifying your monetary investment in social media - Attaching a dollar amount to your social media goals...
Public services need to be simpler to use, better at meeting people’s needs and at the same time they need to do this more efficiently than ever before.
It is with this in mind that we run our Greenhouse training programme at PDR in Cardiff. The Greenhouse has been created in order to up-skill designers and policy makers in the delivery and management of service design projects in the public sector.
Designers and civil servants from Northern Ireland came over to PDR in February to take part in this intensive, three-day course to learn how to run design-led innovation projects.
Innovating the public services
Cuts in public services have forced service providers to think differently about how they deliver their services. Design-led service innovation is a creative and user-centred approach to solving the problems that organisations face when trying to develop new services.
There is an obvious need for innovation across the public services. The public sector faces a number of complex challenges such as an ageing population, high unemployment and higher expectations from citizens.
If services operating within the public sector are able to use design processes to engage their users in the innovation process it can often deliver higher quality services at a much lower cost.
Re-designing care services
Over the three days participants received training in service design tools and techniques and also got the chance to work on a live project set by a public authority.
The brief for the live project was set by Rondel House in the Vale of Glamorgan. Rondel House is a day centre that caters for older people, many of which have dementia.
Across Cardiff and the Vale of Glamorgan, the numbers of people with dementia are predicted to increase by 53% over the next 15 years, so designing better services for people with dementia is a pressing issue that has the opportunity to create real positive change for NHS staff, people with dementia and their carers.
The group visited Rondel House and had the chance to think about how they could improve the environment, use of resources, connections to the wider community and activities that were currently being provided.
Public sector organisations can often struggle to come up with ideas as they often focus on what won’t work rather than what could. By using service design tools and processes our group was able to come up with lots of ideas within an extremely short space of time.
These ideas were then pitched to council staff. The reaction from staff to the pitches was really positive and it was great to see such a wide variety of ideas and prototypes put forward.
“The group quickly grasped the challenges to design an inclusive day service fit for the 21st century. They put forward a number of creative ideas to provide an improved and welcoming environment, staff involvement and ownership, and stimulating activities, to engage and motivate both service users, family carers and staff."
ANNE LINTERN RESOURCE CENTRE MANAGER
By providing participants with a practical introduction to service design it hopefully equipped them with a wide variety of skills and practical tools so that they are able to run design-led innovation projects back in Northern Ireland.
It’s clear from how engaged everyone was with the course that by providing designers and civil servants with the skills, tools and techniques used in service design that we can look to improve the way public services are currently being delivered. We can strive for more effective, responsive public services that most importantly help improve people’s lives.
Find out more about the Greenhouse training workshops we provide at PDR.
The question of how government can track the success of profitless projects comes into question on a regular basis. It is easy to follow a dollar. Money leaves tracks, but how does local government leverage private practice metrics to better inform future projects and practices?Non-profits use a different measure of value to reflect a more impact-centric formula to measuring ROI. Monetizable outcome and value have taken command of the popular imagination, yet motivation, beliefs, and ethical practice are equally important, and have defined value in the public sector. Regardless, the bottom li
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How long should an email subject line be?How long should your blog post be?How long should your [Insert digital content here] be?
Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.
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How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.