It is this bar-like atmosphere that makes Twitter the ultimate platform for customer engagement, and for the same reason why Twitter is the ideal social network for marketers:Twitter is the only social network where brands and consumers have an even playing field and unrestricted lines of clear, concise communication.
What else makes Twitter the best platform for engagement? Let’s start with audience diversity. Compared to, let’s say, Pinterest—an image-driven outlet that skews female—Twitter not only attracts a unique audience, but it makes your desired audience easy to pinpoint. Characteristics and interests are easy to discern not only through profiles, but through tweets, retweets, hashtags, etc. that the individual shares.
As we all know, in order to engage with someone, you have to be engaging—to be relevant—and Twitter helps us identify who we should engage with....
You would think it would be clear that any business’s most valuable workers aren’t some kind of uniform game pieces, human checkers that can be swayed, swapped, motivated and moved around the board at will. But this fact of life is apparently not obvious to millions of managers at every level in organizations of all sizes. They continue to believe that, in almost everything involving people, one size or one approach fits all.
Today's successful leaders must be able to communicate organizational change to their employees. Dale Carnegie Training's Change Management Guide provides a process for managers to communicate organizational change effectively.
In CHIEF CUSTOMER OFFICER 2.0: How to Build Your Customer-Driven Growth Engine (Wiley) launching June 15th, I developed the new Chief Customer Officer job description, as well as my Five Customer Leadership Competencies to build customer-driven growth. I’
In 1996, the FCC, at the request of the White House, reserved 311 as a nationwide non-emergency number, and the federal government subsequently funded pilot programs to determine the feasibility of using this number to divert non-emergent calls away from 911. Baltimore was the first in the nation to establish a 311 system as part... Read more »
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