Customer Experience
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In the near future, all marketing will be data-driven

In the near future, all marketing will be data-driven | Customer Experience | Scoop.it
The best companies are choosing their marketing strategies based on cold, hard data.
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Is your Digital Marketing supersonic?

Is your Digital Marketing supersonic? | Customer Experience | Scoop.it
Forty five years ago one of the most historic flights in the history of passenger aviation occurred when Concorde flew for the first time. The name Concorde was famously picked...
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Forrester: Customer service of the future needs to be more pre-emptive

Forrester: Customer service of the future needs to be more pre-emptive | Customer Experience | Scoop.it
Customer service departments must be more than just reactive in 2015, says new report.
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5 Tips to Move From Transactional to Meaningful Customer Relationships

5 Tips to Move From Transactional to Meaningful Customer Relationships | Customer Experience | Scoop.it
In the past companies have left the customer relationship building to marketing. However today with shifting customer behavior the responsibility of nurturing customer relationships often sits with customer service. It make sense that the continuous nurturing of the customer experience should be left to the people who support the customer before, during and after the [...]
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Adweek: Is Your Company's Digital Transformation Really Happening? [Infographic]

Adweek: Is Your Company's Digital Transformation Really Happening? [Infographic] | Customer Experience | Scoop.it
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How Micro-Interactions Make & Break the Customer Experience

How Micro-Interactions Make & Break the Customer Experience | Customer Experience | Scoop.it
“Don't rely on customer loyalty. They're loyal until you aren't loyal back.”- CX expert Jeannie Walters
A lot of things are g...
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CMOs Pressed to Lead Customer Experience Efforts, But Their Progress Is Lacking

CMOs Pressed to Lead Customer Experience Efforts, But Their Progress Is Lacking | Customer Experience | Scoop.it
Only 6% of marketers said customer experience was their most important strategic priority in 2014.
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Authenticity--It's What Customers REALLY Want

Authenticity--It's What Customers REALLY Want | Customer Experience | Scoop.it
Getting to know a little something about the customer that isn’t related to selling or upgrading helps humanize the connection between employee and customer so that together they can arrive at the desired outcome.
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Customer insights | 5 Trends that Will Redefine Customer Insights

Customer insights | 5 Trends that Will Redefine Customer Insights | Customer Experience | Scoop.it
Do you have a voice of the customer (VoC) program? In a new research report, The Future of Customer Experience Insights, Temkin Group identifies five trends that will change how companies handle VoC programs.
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CMOs: Trends to Watch as You Prove Your Value in 2015

CMOs: Trends to Watch as You Prove Your Value in 2015 | Customer Experience | Scoop.it
The new year has brought new challenges for CMOs and their marketing teams. International Data Corporation predicts 25 percent of high tech CMOs will be replaced every year through 2018. Those who do…
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Good Customer Service - The Simple Method

Good Customer Service - The Simple Method | Customer Experience | Scoop.it
Select a random customer of the day and decide what you'll do to create good customer service for this one person. A complete surprise for the customer.
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What the Financial Sector's Renewed Focus on Customer Service Can Teach Marketers

What the Financial Sector's Renewed Focus on Customer Service Can Teach Marketers | Customer Experience | Scoop.it
Customer Relationships - Increasing focus on customer service is causing huge changes in the financial sector. Here's what you can learn about customer retention from banks.
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Just How Much Must the CMO and CIO Work Together?

Just How Much Must the CMO and CIO Work Together? | Customer Experience | Scoop.it

Forrester Research says a strengthened relationship between the CMO and CIO will be paramount for companies' success in 2015. Shocked? Neither are we. This executive relationship -- and how it must be tightened, glued, bonded and sealed -- has been bandied about before.

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Who will turn your enterprise information into revenue?

Who will turn your enterprise information into revenue? | Customer Experience | Scoop.it
Data drives enterprises, but may not drive profitability.
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Customer Analytics Is Key To Growth In Banking

Customer Analytics Is Key To Growth In Banking | Customer Experience | Scoop.it
Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.
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Customer Loyalty is Earned Through Customization and Personalization

Customer Loyalty is Earned Through Customization and Personalization | Customer Experience | Scoop.it
3rd Party Remote Call Monitoring can help you make crucial business decisions regarding your call center activities. With 3rd Party Remote Call Monitoring, lower call volumes, lower call times, increase first call resolution, increase sales/retention effectiveness, and increase customer satisfaction.
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3 Tips for Becoming the Company Every Customer Loves in 2015

3 Tips for Becoming the Company Every Customer Loves in 2015 | Customer Experience | Scoop.it
With each passing year, customer expectations become increasingly daunting. Companies find themselves racing to keep pace with the latest strategies and technologies. Yet, often times, the greatest innovators are those who keep things simple.
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Customer Experience Means the Same Thing, Online or Off

Customer Experience Means the Same Thing, Online or Off | Customer Experience | Scoop.it
If you're like most people you experienced some great, and some awful shopping experiences over the past few months. But what made some experiences great and others less than average?The answer is almost certainly that the good experiences were driven by exceptional service tailored to your specific needs, and the bad experiences were caused by poor and uncaring service. It's the difference between the sales associate that takes the time to understand what you are looking for and helps yo Topic: Customer Experience.
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Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand | Customer Experience | Scoop.it
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Three Customer Loyalty Lessons From Coffee Companies--Only One Is Good

Three Customer Loyalty Lessons From Coffee Companies--Only One Is Good | Customer Experience | Scoop.it
Did you get a new coffee maker during the holiday season? Or perhaps a Starbucks gift card? You might be surprised at how three coffee sellers offer up valuable lessons in marketing and building customer loyalty. Unfortunately, some of those lessons are what not to do. Here are three examples [...]
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10 Things Your Customers Wish You Knew About Them

10 Things Your Customers Wish You Knew About Them | Customer Experience | Scoop.it
How well do you know your customers? Unless your bezzy mates with them all the answer is probably not as well as you could. So, if you don't know them that well, how do you know if you are giving t...
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