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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Customer Experience | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree, Cambridge Marketing Colleges, Monique Walhof
Laura Armbruster's insight:

Words matter - how and where you use them can make a difference because words matter.

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massimo scalzo's curator insight, July 3, 2014 3:30 AM

Every language has its own range of elevator-pitch words! They grab attention no matter what! Have a Look!

2DiFore Marketing Solutions's curator insight, July 3, 2014 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2014 5:19 PM

Good read....

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Are You Too Old to Work in Tech? IT's Midlife Crisis

Are You Too Old to Work in Tech? IT's Midlife Crisis | Customer Experience | Scoop.it
IT has the reputation of being a young person's game. Average tech workers are portrayed in media and industry lore as  20-somethings who spent their youth tinkering with code and playing video games.
Laura Armbruster's insight:

I certainly hope not! 

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Customer Engagement: What Not To Do….

Customer Engagement: What Not To Do…. | Customer Experience | Scoop.it
Successful customer engagement is the new standard for marketing success. We are all trying to achieve it and maintain it - from marketing departments, to agencies, to consultants, and even down to in...
Laura Armbruster's insight:

Customer engagement includes providing relevant content (not just more content). How are you fine-tuning customer engagement?

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CX Journey™: What Role Does Intuition Play in Customer Experience?

CX Journey™: What Role Does Intuition Play in Customer Experience? | Customer Experience | Scoop.it
Last year, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense. In this post, I explore the role of the sixth sense in customer experience.
Laura Armbruster's insight:

Do you know?

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five industries where mobile is transforming the customer experience | Orange Business Services

five industries where mobile is transforming the customer experience | Orange Business Services | Customer Experience | Scoop.it
Mobile devices are changing consumer habits, transforming the customer journey into a more complex multichannel (or even omnichannel) process, in which they use different digital touchpoints as they decide to buy products or services.
Laura Armbruster's insight:

Mobile is becoming increasingly important, particularly for customer experience. How are you using mobile to improve how your customers interact with your brand?

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Social Media Customer Service: Four Rules You Need To Know - Forbes

Social Media Customer Service: Four Rules You Need To Know - Forbes | Customer Experience | Scoop.it
Social Media Customer Service: Four Rules You Need To Know
Forbes
When feedback comes streaming in through social media about your customer service, about your brand, your customer experience, and your product, these four principles will help.

Via Thomas Faltin
Laura Armbruster's insight:

If you don't know what the Streisand effect is or the difference between Twankers and Thankers, better read on...

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What Does It Really Take To Know Your Customers?

What Does It Really Take To Know Your Customers? | Customer Experience | Scoop.it
This is long conversation and likely to be of interest to those of you who have experienced the limitations of knowledge as it is commonly understood. It may also be of interest to you if you glimpse… (What Does It Really Take To Know Your Customers?
Laura Armbruster's insight:

"You must clearly distinguish knowing from knowing about." Do you really know your customers? Or just "about" them?

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Building A Customer Experience When Your Customers Are The Experts - Forbes

Building A Customer Experience When Your Customers Are The Experts - Forbes | Customer Experience | Scoop.it
Forbes Building A Customer Experience When Your Customers Are The Experts Forbes It was probably a humbling, and illuminating, experience: a teachable moment, with you as the teachee, for how to approach customer service and building a customer...
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20 Expert Customer Service Tips To Try Right Now

20 Expert Customer Service Tips To Try Right Now | Customer Experience | Scoop.it
Here's a bonanza of tips for improving the customer service and customer experience in your organization today and over the weeks to come. 1. First impressions matter. Walk up to, and into, your establishment with the eye of a customer.

Via Eric_Determined / Eric Silverstein
Laura Armbruster's insight:

#6 is my pet peeve (when there isn't one) and #17 is my favorite - so important!

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Eric_Determined / Eric Silverstein's curator insight, October 15, 2014 12:05 AM

Looking back at #NCSW14, here are 20 great tips!


Who do you think offers "Free #Customer #Service Consulting"?


You will get your best answers from them!


Share which one did you find most valuable?

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Increase Engagement Using Ratings and Reviews: Infographic

Increase Engagement Using Ratings and Reviews: Infographic | Customer Experience | Scoop.it
Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products.
Laura Armbruster's insight:

Reviews are powerful - even the negative ones. How are you handing customer reviews?

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10 Customer Experience Laws to Become an Admired Company

10 Customer Experience Laws to Become an Admired Company | Customer Experience | Scoop.it
Having a strict focus on customer experience will lead to your company becoming an admired brand. More often than not, an admired brand can also lead to financial success.
Laura Armbruster's insight:

Number 6 is my favorite. What's yours?

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Rescooped by Laura Armbruster from Content marketing for b2b
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The Ultimate List of Words and Phrases that Convert

The Ultimate List of Words and Phrases that Convert | Customer Experience | Scoop.it
Over 150 words and phrases that convert, as chosen by research studies, advertising legends, and psychology

Via Neil Ferree, Cambridge Marketing Colleges, Monique Walhof
Laura Armbruster's insight:

Words matter - how and where you use them can make a difference because words matter.

more...
massimo scalzo's curator insight, July 3, 2014 3:30 AM

Every language has its own range of elevator-pitch words! They grab attention no matter what! Have a Look!

2DiFore Marketing Solutions's curator insight, July 3, 2014 8:20 AM

Improve your open rate is always a challenge, right....well here are some great "words" to get your message heard!

Monique Walhof's curator insight, July 3, 2014 5:19 PM

Good read....

Scooped by Laura Armbruster
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3 Essentials to Increasing Customer Engagement

3 Essentials to Increasing Customer Engagement | Customer Experience | Scoop.it
It’s been said before: Brands are missing the mark when it comes to engaging customers in a meaningful way. What remains unclear for many marketers is how to be successful.
Laura Armbruster's insight:

Micro-content is a great way to engage. Is micro-content part of your overall content strategy?

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LuceCEM's curator insight, July 1, 2014 7:39 AM

From the very first customer experience online or offline 
positive customer engagement is one of the most important elements of brand success. 

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Cable Companies Might Have a $7 Billion Customer Service Problem - Motley Fool

Cable Companies Might Have a $7 Billion Customer Service Problem
Motley Fool
First the beleaguered pay TV providers were rated next-to-last on the most recent American Customer Satisfaction Index, dropping 4.4% to a 65 rating.
Laura Armbruster's insight:

It's going to be an uphill battle for cable companies to turn around public perception. What do you think they should try?

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Save of the Day: End bad customer service with this app - USA TODAY

Save of the Day: End bad customer service with this app - USA TODAY | Customer Experience | Scoop.it
USA TODAY
Save of the Day: End bad customer service with this app
USA TODAY
Today we put an end to bad customer service and get your voice heard.
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