Starbucks executives pointed to their Oracle powered loyalty program as the key driver in its record second-quarter fiscal results, which included a 26% rise in profit and an 11% jump in total revenue, to $3.6 billion.
John Tsambasis's insight:
A great example of the power of a well thought out and implemented loyalty program leading to a better customer experience and increased revenue.
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...
Sales - New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ...
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