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Rescooped by Frank McPherson from Customer Experience
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OracleVoice: How Social 'Listening' Enables Real-Time Marketing

OracleVoice: How Social 'Listening' Enables Real-Time Marketing | Customer Experience | Scoop.it
Companies have long tried to build strong customer relationships through well honed marketing programs. The challenge is that the playing field keeps changing—trends shift, new technologies emerge, and customers change and become more demanding. So old-school marketing strategies no longer work. What companies need today is real-time marketing enabled by real-time [...]

Via Kevin Charbonneau, Bill Connell
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Kevin Charbonneau's curator insight, May 19, 2014 11:58 AM

In fact, the pace of change in modern marketing, and speed at which customers are moving, are so turbo-charged that marketing pros don’t stand a chance if they’re using outdated platforms to run old-style marketing campaigns.

Rescooped by Frank McPherson from Customer Experience
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What is NPS and Why Should You Care?

What is NPS and Why Should You Care? | Customer Experience | Scoop.it
Have you ever liked a company so much, you had their logo tattooed on your arm? Me neither, but it happens. Just ask Harley Davidson and their army of fans who keep the Harley logo consistently on the list of top 50 tattoo designs.

Via Lonnie Mejia
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Rescooped by Frank McPherson from Customer Experience
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Trends in Customer Experience: Data-Driven Customer Strategy

Trends in Customer Experience: Data-Driven Customer Strategy | Customer Experience | Scoop.it
The explosion of social media has transformed our society, bringing with it a transformation in how enterprises must approach their customer strategies.

Via Bill Connell
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Scooped by Frank McPherson
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Three Key Tips for Transforming Self-Service

Three Key Tips for Transforming Self-Service | Customer Experience | Scoop.it
Three Key Tips for Transforming Self-Service ([Infographic] Three tips for transforming Self-Service: http://t.co/UbHNvUkQvx via @OracleCX)
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