Customer Experience
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How Do You Build the Business Case for a Good Customer Experience?

How Do You Build the Business Case for a Good Customer Experience? | Customer Experience | Scoop.it
Let's face it: Good customer service is not always beneficial to a company’s bottom line. Sometimes it costs more than it's really worth. Better service encourages customers to show more loyalty,

Via Rosetta Carrington Lue
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CMOs And CIOs: The New C-Suite Power Couple?

CMOs And CIOs: The New C-Suite Power Couple? | Customer Experience | Scoop.it

To thrive in the age of the customer, CMOs and CIOs must collectively turn their attention to defining a marketing technology strategy that supports the business and delivers the goods — the ability to create a single view of the customer that produces actionable insights and consistent customer experiences. Working together, CMOs and CIOs can advance their standing in CEOs’ eyes by delivering a joint solution to make better use of data and analytics in the business.

ForeSee's insight:

Let's bridge the gap between CMOs & CIOs in 2014!

 
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Lies Data Tell Us

Lies Data Tell Us | Customer Experience | Scoop.it
Businesses, and increasingly all of society, have become intensely data-driven. Decisions that used to be based largely on estimates or even just on guess-work are now supported by vast reams of
ForeSee's insight:

Four questions to ask yourself the next time you're about to make a big decision based on a particular set of data:

1) Are you measuring the right thing?

2) Are you measuring it accurately?

3) Are you interpreting the data wisely?

4) What does the data miss? For an example, read "True Conversion Rate (vs Conversion Rate)": http://bit.ly/JVtR9e

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6 Not-So-Secret Truths about Great Customer Experiences [Infographic]

6 Not-So-Secret Truths about Great Customer Experiences [Infographic] | Customer Experience | Scoop.it
Think of them as the Six Commandments of Customer Service — or, as Bruce Temkin, managing partner of the Waban, Mass.-based Temkin Group explains, "fundamental truths about how people and organizations behave." Companies that understand them can...
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Ali Anani's curator insight, January 21, 2014 12:50 PM

It is customers' age, so understand their wants and needs.

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The Importance of Providing a Great Customer Experience [Infographic] - Invesp | #TheMarketingTechAlert

The Importance of Providing a Great Customer Experience [Infographic] - Invesp | #TheMarketingTechAlert | Customer Experience | Scoop.it

Via marketingIO
ForeSee's insight:

"It takes 12 positive customer experiences to make up for 1 negative experience!" 

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marketingIO's curator insight, January 12, 2014 5:27 PM

I'm including this B2C infographic because of the looming acceptance of eCommerce by B2B companies. It's not just setting up an online cart...

Victoria NAIBO's curator insight, November 3, 2014 4:08 PM

ajouter votre point de vue ...

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The Challenges of the Omnichannel Landscape

The Challenges of the Omnichannel Landscape | Customer Experience | Scoop.it
The challenges presented by the omnichannel customer experience landscape are easy to overcome with the right metrics and the right technology.
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True Conversion Rate vs Conversion Rate

True Conversion Rate vs Conversion Rate | Customer Experience | Scoop.it
True conversion rate is the number of visitors who came to your site intending to make a purchase who did in fact make that purchase. Learn more.
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Omnichannel vs. Multichannel | Can you explain the difference?

Omnichannel vs. Multichannel | Can you explain the difference? | Customer Experience | Scoop.it
ForeSee's Eric Feinberg and JJ Cramer clear up the confusion between omnichannel and multichannel. Read more.
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Her & The Potentiality of Mobile | The ForeSee Blog

Her & The Potentiality of Mobile | The ForeSee Blog | Customer Experience | Scoop.it
Spike Jonze's Her is relevant, prescient, interesting, layered and original -and presents a massive exploration of our relationship with our mobile devices.
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Meet the NRF ForeSee Stores Team - they know customer experience an...

Meet the ForeSee Stores team! You'll find them in Booth #4055 at NRF in New York this week. We figured we would make the intro more fun with an ice breaker Q&A
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Usability Tips: 5 Financial Services Login Tips from the @ForeSee Blog

Any bank, insurance agency, investment firm, or other financial services institution will tell you that one of the most common tasks of a website visitor is...

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Infographic: Pathway to a Happy Employee

ForeSee, a pioneer in Customer Experience Analytics We're hiring at ForeSee and we wanted to make sure that those seeking a position with us know just why our
ForeSee's insight:

We're hiring customer experience enthusiasts! Check out our latest job opportunities here: http://bit.ly/FSRJobs

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Financial Services Login Tips for a Better Customer Experience | ForeSee

Financial Services Login Tips for a Better Customer Experience | ForeSee | Customer Experience | Scoop.it
More on how financial services institutions can build a better customer experience - starting with the login process.
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CMOs, Brand, And The Customer Experience Imperative | Forrester ...

CMOs, Brand, And The Customer Experience Imperative | Forrester ... | Customer Experience | Scoop.it
Many enterprises run into this conundrum when it comes to customer experience. They talk a big game about their resolve to master the discipline of customer experience but then let existing organizational structures, budget ...

Via Fred Zimny
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Post-NRF: 3 Things Retailers Need to Address in 2014

Post-NRF: 3 Things Retailers Need to Address in 2014 | Customer Experience | Scoop.it
Learn more about three main (and very important) reoccurring topics that retailers should attempt to address in 2014 to provide a better customer experience.
ForeSee's insight:

nrf14, nrf, retail, retailers, national retail federation, omnichannel, retails big show, multichannel, metrics system, customer experience, voice of customer, customer relationship, customer satisfaction, silos, siloed, silo

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Best Practices: Omnichannel Customer Expeience | The ForeSee Blog

Best Practices: Omnichannel Customer Expeience | The ForeSee Blog | Customer Experience | Scoop.it
You can't manage and improve what you don’t measure. ForeSee's Larry Freed discusses five best practices for measuring the omnichannel customer experience.
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Big Data + Bad Metrics = A Big Waste of Time | The ForeSee Blog

Big Data + Bad Metrics = A Big Waste of Time | The ForeSee Blog | Customer Experience | Scoop.it
The big data trap can generate a false sense of confidence. ForeSee's Larry Freed shares four factors you can use to ensure your big data is good data.
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The Changing Front of Financial Services Companies | Customer Experience Analytics

The Changing Front of Financial Services Companies | Customer Experience Analytics | Customer Experience | Scoop.it
Using an effective system of analytics to measure and improve the financial services customer experience can have a great impact on a firm’s financial performance and reputation.
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Customer Feedback vs Customer Experience Measurement

What is the difference between opt-in customer feedback versus random-sample customer experience measurement? 'Feedback' direct to the company and via social is
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