L'ère numérique booste la relation client Les Échos LE CERCLE. L'avènement de l'ère numérique caractérisée par le développement du e-commerce et des e-services entraîne une profonde mutation des rapports entre les marques et leurs clients.
By Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target, Adobe Whoever said you can’t teach an old dog new tricks was most certainly living in a pre-Internet world. Today it isn’t unusual for young professionals to have had several different careers before turning 30. Our faster pace of life [...]
Acting on this data to proactively resolve issues in the service chain or to meet customer demands will provide higher customer satisfaction and retention rates. While investment in your ability to listen to the Voice of the ...
How do you define customer experience — and, more importantly, how do you create the best customer experience model? The diagram above visualizes the six dimensions of customer experiences, a few factors that characterize those dimensions (inner circle) and the enablers for succeeding in those dimensions (outer circle).
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