Customer Experience
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Scooped by Daniel Longster
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Five ways to consolidate the automotive purchase journey

Five ways to consolidate the automotive purchase journey | Customer Experience | Scoop.it
There’s not much you can’t buy online these days. However, one purchase that will remain bricks-and-mortar for the foreseeable future is the automobile (unless you’re Volvo or Tesla).
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Rescooped by Daniel Longster from Automotive Customer Experience Excellence
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The Top Forces Shaping the Automotive Customer Experience

J.D. Power III, who pioneered customer satisfaction measurement in the automotive industry, looks ahead with his son J.D. Power IV about how they see the industry’s relationship with customers is evolving.

Via Jörg Höhner
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Rescooped by Daniel Longster from Automotive Customer Experience Excellence
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Off Year for Automotive Customer Satisfaction

Imports still lead domestics, but the gap narrows because of Asian and European brand declines in satisfied vehicle owners.

Via Jörg Höhner
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