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Customer Experience: Manage the Task, Not the Channel - CMSWire

Customer Experience: Manage the Task, Not the Channel
CMSWire
Online is a channel but it does not stand in isolation. It needs to be managed in the context of other channels such as phone and face-to-face.
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Digital Marketing Isn’t Enough: Why the Data Marketer Will Own the Future

Digital Marketing Isn’t Enough: Why the Data Marketer Will Own the Future | Customer Experience | Scoop.it
Today's successful marketers are moving beyond digital marketing and embracing data marketing. They are becoming proficient in using first-party buyer data and third-party data to better understand buyers.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 9, 2013 4:23 AM

As the article states, it's about 


- A Better Customer Experience

- A Richer Buying Experience

- More relevant communications to buyers


Data provides more clarity to help you design your digital marketing campaign/strategy.

Rescooped by Chris Anzellotti from UXploration
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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | Customer Experience | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.

Via Mario K. Sakata
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Mario K. Sakata's curator insight, July 25, 2013 7:53 PM

McKinsey calls it a Customer Decision Journey.

Michael Allenberg's curator insight, July 31, 2013 7:53 AM

This needs to be at the top of your reading list...