customer experience
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Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source

Digital Marketing Strategies by Customer Journey / Buying Cycle - Fourth Source | customer experience | Scoop.it

How to define your goals and tailor your strategy to the customer journey or buying cycle.

 

If you are looking to cover multiple channels when promoting your business, it is useful to look at the customer journey or buying cycle when defining the channels, platforms and metrics that you will use to manage your campaigns.

 

In order to measure the success within any of these areas it is imperative that you set relevant and impactful goals. In order to do this you need to understand each of the channel’s benefits, strengths and weaknesses.

 

When you carry out any digital marketing, at a high level you are either looking to increase traffic to your site, the reach of your brand or customer retention, which effectively means increasing revenue, brand awareness or nurturing existing relationships.

 

Below I have outlined what I believe to be the customer journey or buying cycle:

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 10, 2014 11:49 AM

A thoughtful review of the stages in the digital customer journey along with proposed marketing strategies and metrics.

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User Experience Design

User Experience Design | customer experience | Scoop.it
In this 12-week course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.
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The ONE critical element in creating a WOW experience for a customer…

The ONE critical element in creating a WOW experience for a customer… | customer experience | Scoop.it
If you've heard me deliver a presentation, you've probably heard me talk a little bit about Delta Airlines.  I'm a Diamond Medallion flyer with them -- the top tier in their SkyMiles frequent flyer program, as my career requires my posterior to be plopped into an airline seat in order to get to work. You…
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Connecting the customer experience

Connecting the customer experience | customer experience | Scoop.it
Connecting the connected customer experience: the true role of integrated marketing.
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Does Your Customer Experience Need Something New?

Does Your Customer Experience Need Something New? | customer experience | Scoop.it
With the recent economic issues, and nearly all business sectors taking hits as the economy still drags through the recession, I wonder if it’s the opportune ti(...)
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A Great Customer Experience Trumps… - Business 2 Community

A Great Customer Experience Trumps… - Business 2 Community | customer experience | Scoop.it
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User Experience beyond personas and wireframes | Harvest Digital

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25 Skills Required for Excellent Customer Service

25 Skills Required for Excellent Customer Service | customer experience | Scoop.it
One of the greatest challenges to customer service leaders is training new agents who have previously never had good customer service experience.
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Digital Marketing Files: Social is Sweet, But For Sales? #FutureM

For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager. No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat.
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What exactly influences consumers today?

What exactly influences consumers today? | customer experience | Scoop.it
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read ...
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Altimeter's Brian Solis: 'It's the Customer Experience, Stupid'

Altimeter's Brian Solis: 'It's the Customer Experience, Stupid' | customer experience | Scoop.it
So you've got a Facebook page, a LinkedIn account, an Instagram stream and even a dedicated Social Media Manager. Time to check "social media" off the to-do list, right? You've only started.
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4 Steps to Connecting—and Engaging—with Generation C

4 Steps to Connecting—and Engaging—with Generation C | customer experience | Scoop.it
Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.I
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88% Of Shoppers Are Webrooming - Retail TouchPoints

88% Of Shoppers Are Webrooming - Retail TouchPoints | customer experience | Scoop.it
The act of webrooming, or the process of researching products online then buying them in store, has become the new norm for today’s connected consumer...
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Rescooped by AndreasFeldenkirchen from Designing service
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2014 Is The Year of Customer Experience

2014 Is The Year of Customer Experience | customer experience | Scoop.it
“According to Econsultancy’s Quarterly Digital IntelligenceBriefing: 2014 Digital Trends in association with Adobe, “CustomerExperience...”
Via Fred Zimny
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Rescooped by AndreasFeldenkirchen from Data driven marketing and customer experiences
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The 6 Pieces of the Customer Experience Puzzle

The 6 Pieces of the Customer Experience Puzzle | customer experience | Scoop.it
How do you define customer experience — and, more importantly, how do you create the best customer experience model? The diagram above visualizes the six dimensions of customer experiences, a few factors that characterize those dimensions (inner circle) and the enablers for succeeding in those dimensions (outer circle).
Via Bonnie Hohhof, Jean-Michel Franco
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Local Search HQ's comment, February 5, 2014 1:43 AM
Very interesting and innovative!
Jean-François Dubos's curator insight, February 5, 2014 5:41 AM

Une visualisation qui met en lumière l'ensemble des facteurs qui concourent à la conception de l'expérience client et à sa mise en opération.

hardylipscomb's comment, February 5, 2014 11:14 AM
Nice framework for a holistic view of the Customer Experience we all must deliver; also, the foundation for a nice Consulting Practice methodology. Thanks for sharing this!
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The Age of the Customer

The Age of the Customer | customer experience | Scoop.it
we are now in the age of the customer, a 20-year business cycle where the most successful companies reinvent themselves to understand increasingly powerful customers.
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Analyzing The Customer Experience To Drive Cross-Channel Growth

Analyzing The Customer Experience To Drive Cross-Channel Growth | customer experience | Scoop.it
Regardless of a retailer’s category or price point, customers are central to a company’s overall success.
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Lorem ipsum dolor sit er elit lamet, consectetaur cillium adipisicing pecu, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ull... | customer experience | Scoop.it
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Model for Customer Experience Management Strategy | CustomerThink

Model for Customer Experience Management Strategy | CustomerThink | customer experience | Scoop.it
"@customerthink: Model for Customer Experience Management Strategy http://t.co/ezs25rB5fV"

Via Fred Zimny
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Has the Blockbuster killed the Long Tail?

Has the Blockbuster killed the Long Tail? | customer experience | Scoop.it
The Long Tail is dead. The Long Tail is a theory penned by Wired editor Chris Anderson which states that the rise in digital markets, and the slow demise of
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How to Build E-Commerce Experiences People Will Love

How to Build E-Commerce Experiences People Will Love | customer experience | Scoop.it
If you offer a great item but the platform to buy it is cumbersome and time-intensive to use, how many shoppers are going to become customers? Not many.
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What is Customer Journey Mapping?

What is Customer Journey Mapping? | customer experience | Scoop.it
What is customer journey mapping?
Customer journey mapping is the process of creating a visual map which displays the steps, stages and touch points of how a cu(...)
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Magnolia Business Alliance's curator insight, October 18, 2013 4:56 PM

"A well developed customer journey map enables you to understand what your customer is doing at each stage of their interaction. By mapping each process you can see what they are doing, why they are doing it and how they feel about the experience.


With this understanding businesses can identify opportunities for improvement and seek to optimise and innovate their customer;s experience to assist in achieving their business objectives."

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Engage Customers & Boost Business With a Personalized Digital Experience

Engage Customers & Boost Business With a Personalized Digital Experience | customer experience | Scoop.it
Blog post at Fill My Money Box : Want people to buy your product? Talk to them. It seems obvious, but in today's digital age, face-to-face and over-the-phone customer ser[..]
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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | customer experience | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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