Customer Engagement
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Customer Engagement
Customer Engagement is the ultimate level of Enterprise Content Management.
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Most companies spend less than 5% of marketing budgets on conversion optimization

Most companies spend less than 5% of marketing budgets on conversion optimization | Customer Engagement | Scoop.it
A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
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Building Your Mobile-Friendly Site

Building Your Mobile-Friendly Site | Customer Engagement | Scoop.it

If you own a website, this probably doesn’t surprise you. And now you may have noticed that internet marketers’ blogs have stopped simply urging you to build a mobile site and have moved on to specifics, arguing the merits of separate mobile sites vs responsive design. Your competitors may have already begun to build mobile sites, and you don’t want to be left behind.The Distilled Guide to Online Video Marketing

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Sitecore Announces Sitecore 7, Powering a New Level of Personalized Digital Experiences

Sitecore Announces Sitecore 7, Powering a New Level of Personalized Digital Experiences | Customer Engagement | Scoop.it

Sitecore, a global leader in customer experience management software, today announced the availability of Sitecore 7, the newest release of the company’s unified software suite.  Sitecore 7 offers the industry’s first search-based architecture, allowing CMOs and digital marketers to deliver a new level of relevant and personalized digital experiences to their audiences.

KCompany's insight:

Sitecore 7 key points:       

     

Search-based architecture frees marketers from content constraints; scales to virtually unlimited content volumes

 

Ability to manage more content means rich customization and deeper engagement

 

Pluggable search technology lets you use the default Lucene/SOLR engine or plug in the solution of your choice

 

Sitecore CMS is one of partners of K-Company (with Sarepoint, Drupal and Adobe CQ5)

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Using social media to map the consumer journey to the customer experience | MyCustomer

Using social media to map the consumer journey to the customer experience | MyCustomer | Customer Engagement | Scoop.it
Social media isn't just about listening, it's about driving business through KPIs that map, measure and manage the customer journey.
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CMOs: Build Digital Relationships or Die

CMOs: Build Digital Relationships or Die | Customer Engagement | Scoop.it

The term "digital disruption" sounds painful. The word disruption implies that things are going to get broken up. But for companies that take advantage of what digital can do, disruption will have the opposite effect. Even if business models, traditional processes, and long-standing industry practices are about to be broken up — and they are — when the dust settles one part of your business can and should be stronger than ever: the relationship you have with your customer.

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Report: From Content Management to Customer Experience Management

Report: From Content Management to Customer Experience Management | Customer Engagement | Scoop.it
Adobe & Econsultancy surveyed more than 1,000 business and marketing professionals on the topic of web content management and found that 27% say managing websites is hell.
KCompany's insight:

87% of marketers expect a #CMS to improve customer engagement, but only 23% are delivering it.

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Logic+Emotion: Responsive Marketing

Logic+Emotion: Responsive Marketing | Customer Engagement | Scoop.it
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
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Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC]

Seven Steps to Heaven: Marketing Automation with a CRM System [INFOGRAPHIC] | Customer Engagement | Scoop.it
Automating your marketing with a CRM system doesn’t just make your working day easier - it improves your results, too...
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