A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.
If you own a website, this probably doesn’t surprise you. And now you may have noticed that internet marketers’ blogs have stopped simply urging you to build a mobile site and have moved on to specifics, arguing the merits of separate mobile sites vs responsive design. Your competitors may have already begun to build mobile sites, and you don’t want to be left behind.The Distilled Guide to Online Video Marketing
Sitecore, a global leader in customer experience management software, today announced the availability of Sitecore 7, the newest release of the company’s unified software suite. Sitecore 7 offers the industry’s first search-based architecture, allowing CMOs and digital marketers to deliver a new level of relevant and personalized digital experiences to their audiences.
Sitecore 7 key points:
Search-based architecture frees marketers from content constraints; scales to virtually unlimited content volumes
Ability to manage more content means rich customization and deeper engagement
Pluggable search technology lets you use the default Lucene/SOLR engine or plug in the solution of your choice
Sitecore CMS is one of partners of K-Company (with Sarepoint, Drupal and Adobe CQ5)
The term "digital disruption" sounds painful. The word disruption implies that things are going to get broken up. But for companies that take advantage of what digital can do, disruption will have the opposite effect. Even if business models, traditional processes, and long-standing industry practices are about to be broken up — and they are — when the dust settles one part of your business can and should be stronger than ever: the relationship you have with your customer.
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.