Customer Enablement & Sales Operations
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Why Sales Coaching Requires A Framework To Be Effective

Why Sales Coaching Requires A Framework To Be Effective | Customer Enablement & Sales Operations | Scoop.it
In sports, athletes and teams often have access to multiple coaches with various specialties to help them reach their full potential. In football (soccer) for example, there are coaches for
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12 Collaboration Tools for Your Remote Team

12 Collaboration Tools for Your Remote Team | Customer Enablement & Sales Operations | Scoop.it
If you manage a remote team, you know how important technology's role is to your success. See how these 12 software for distance workers can help to coordinate assets, clarify project details, and make virtual management a breeze.
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B2B Buyers Expect an Omnichannel Experience From B2B Suppliers

B2B Buyers Expect an Omnichannel Experience From B2B Suppliers | Customer Enablement & Sales Operations | Scoop.it
To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. Read the full article at MarketingProfs
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The Tools You Need to Listen to Your Customers

The Tools You Need to Listen to Your Customers | Customer Enablement & Sales Operations | Scoop.it
No matter the size of your business, it’s important that you listen to customers to understand their likes, dislikes and desires. But, besides surveys and polls, how can you understand how customer…
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User Onboarding Best Practices

User Onboarding Best Practices | Customer Enablement & Sales Operations | Scoop.it
A comprehensive guide to user onboarding best practices based on years of research and establishment. This is the go-to-guide for user onboarding strategies.
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Need a Customer Experience boost? Set the right KPIs!

Need a Customer Experience boost? Set the right KPIs! | Customer Enablement & Sales Operations | Scoop.it
By Silvia Kmetova Since NPS took over the world, the ‘likelihood to recommend’ has become the single most important score tracking loyalty and customer experience in literally millions of companies
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10 Ways to Convert More Customers, Backed by Science

10 Ways to Convert More Customers, Backed by Science | Customer Enablement & Sales Operations | Scoop.it
There's a gap between what science knows and what business does. Here's how to bridge the gap.
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How Do You Eat an Elephant?

How Do You Eat an Elephant? | Customer Enablement & Sales Operations | Scoop.it
Successful people approach their goals by breaking large tasks into smaller ones. I use the word chunking to describe this process.
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5 Benefits of Using Storytelling in Marketing - Search Engine Journal

5 Benefits of Using Storytelling in Marketing - Search Engine Journal | Customer Enablement & Sales Operations | Scoop.it
Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing.
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35 Best Social Media Tools You Should Start Using

35 Best Social Media Tools You Should Start Using | Customer Enablement & Sales Operations | Scoop.it
We selected here 35 social media tools you should add to your arsenal of online marketing tools. Improve your social media marketing strategy, today.
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7 Best Visual Marketing Apps to Create Social Media Graphics

7 Best Visual Marketing Apps to Create Social Media Graphics | Customer Enablement & Sales Operations | Scoop.it
Are you using graphics in your social media posts? 7 of the best visual marketing apps to create social media graphics that POP!
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Why digital strategy equals customer experience - CMO

Why digital strategy equals customer experience - CMO | Customer Enablement & Sales Operations | Scoop.it
Former RSPCA chief digital officer and now head of marketing and digital for Smartclinics shares how digital strategy is about awareness through to advocacy
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The Big List of 43+ Customer Experience Statistics

The Big List of 43+ Customer Experience Statistics | Customer Enablement & Sales Operations | Scoop.it
We’ve rounded up 43+ of the most useful and compelling customer experience statistics for 2015.
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How to Build a Content Calendar (Plus a Free Template)

How to Build a Content Calendar (Plus a Free Template) | Customer Enablement & Sales Operations | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly...
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Is Inbound Marketing a Waste Of Time and Money?

Is Inbound Marketing a Waste Of Time and Money? | Customer Enablement & Sales Operations | Scoop.it
It's not always prudent for a small business to lean too heavily on inbound marketing. Here's some inbound marketing advice for small business.
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How to Make Progress on Your Marketing Excellence Journey [Infographic]

How to Make Progress on Your Marketing Excellence Journey [Infographic] | Customer Enablement & Sales Operations | Scoop.it
What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study. Read the full article at MarketingProfs
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6 Ways to Improve Your Digital Marketing Strategy

6 Ways to Improve Your Digital Marketing Strategy | Customer Enablement & Sales Operations | Scoop.it
Your digital marketing strategy is one of the most important parts of your online business. Here's how to make the most of it.
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Innovation Excellence | Channel Data Management and the Customer Experience Movement

Innovation Excellence | Channel Data Management and the Customer Experience Movement | Customer Enablement & Sales Operations | Scoop.it
Channel Data Management has an essential role in enabling a higher level of end customer visibility and enhanced Customer Experience.
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Dear Sales And Marketing Leaders: You’re Doing Social Selling Wrong

Dear Sales And Marketing Leaders: You’re Doing Social Selling Wrong | Customer Enablement & Sales Operations | Scoop.it
Social selling programs that pay off in the long term require motivation for change, a coherent and collaborative plan and daily execution.
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Two Surveys Every Customer Experience Program Needs

Two Surveys Every Customer Experience Program Needs | Customer Enablement & Sales Operations | Scoop.it
Article describes two different types of customer surveys to understand what CX areas to improve and how to improve them.
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Scoring the Customer Experience: NPS vs CSAT vs CES

Scoring the Customer Experience: NPS vs CSAT vs CES | Customer Enablement & Sales Operations | Scoop.it
Customer experience is a phrase that is frequently tossed around.
Marina Casses Ballester's insight:
The bottom line is that it’s critical to be measuring customer experience. If you have no baseline and no understanding of where your company is experiencing issues, then you will have no way to fix problems.
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8 Social Tools to Listen and Interact With Customers : Social Media Examiner

8 Social Tools to Listen and Interact With Customers : Social Media Examiner | Customer Enablement & Sales Operations | Scoop.it
Do you engage with customers online? Discover eight tools to help your business provide a seamless social customer experience.
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Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4] | Customer Enablement & Sales Operations | Scoop.it
Over the last decade, marketing automation platforms (MAPs) has became a fundamental tool.
Marina Casses Ballester's insight:
Marketing and Sales Operations Alignment creates the perfect environment for Lead nurturing and effective demand generation.
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Making the Most of Customer Data to Improve Customer Experience - Business 2 Community

Making the Most of Customer Data to Improve Customer Experience - Business 2 Community | Customer Enablement & Sales Operations | Scoop.it
Business 2 Community Making the Most of Customer Data to Improve Customer Experience Business 2 Community Customers realize that with every mouse click and screen tap, companies can collect their information, but they expect businesses to use it to...
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